Marketing Mix of Apple Watch Series 6 and Fitbit Versa 2

principles of marketing

Table of Contents
principles of marketing.......................................................................................................................1
Introduction.........................................................................................................................................3
Main body............................................................................................................................................3
Comparison of target market.............................................................................................................3
Conclusion............................................................................................................................................6
Reference..............................................................................................................................................7
Introduction
This report will cover marketing mix of Apple Watch series 6 and Fitbit versa 2. both the
companies are well known and selling electronic watches to their customers.

Apple watch are manufactured by Apple company which is American multi technology based
company who is having a headquarters in California. This company was founded by Steve
Jobs and year 1976 to develop. they are top technology based company who are selling
products such as IPhone, IPad, Mac book, Apple Watch series etc. According to the 2019
survey Apple hold around 18% of overall shares within a market. Every year this company
increased their sales by 4.5%.
On the other handFitbit is also an American electronic and fitness company who is also
having headquarters Hannah California. this company is selling products such as
smartwatches, activity trackers, wireless device is it easy to measure the sleep, steps, head
heartbeat etc. The market shares for the Fed a bit which clung on to third position, fell down
to 11% this quarter. They fall down around 15%.
Main body
Comparison of target market
Target segment for Apple watch series 6 is young health and fitness conscious people and
along with this Apple watch series 6 also target elderly people as it has suitable features for
them in watch. On the basis of income and social class Apple watch series 6 targets high class
people with high disposable income people those who can afford luxury. On the basis of
geographic Apple watch series 6 targets international urban customers and watch is for both
male and female customers (Hernando and et.al., 2018). On the basis of life stages Apple
watch series 6 is for all stages of life of individuals. And with lifestyle, Apple watch series 6
target luxury lifestyle and people with high socio-economic status.
Target market of Fitbit Versa 2 watches is for health, conscious people and on the basis of
demographic characteristics Fitbit Versa 2 targets both the genders, and concerned with
income this product of Fitbit is more approachable on the basis of price. In other words,
upper-middle class customers with upper middle class income have been targeted by Fitbit
Versa 2. Further on the basis of age Fitbit Versa 2 targets young demographics interested in
smart watches and also those who like to keep track of their health and fitness. On the basis
of behavioural characteristics Fitbit Versa 2 ensures ease of use and this is why it targets
audience looking for simple products that are easy to operate.
This means that both the smart watches have different target segments and for this
target segments, features and quality of their product also differentiates.