Differences in effectiveness of marketing mix of Apple watch series 6 and Fit Bit versa 2

Principles of Marketing

Executive Summary
Differences in effectiveness of marketing mix of Apple watch series 6 and Fit Bit versa 2
is done in this report. The report has done the critical analysis between Apple watch and Fit Bit
versa 2 and with that tabular comparison in their STP strategy is also done in this report.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Product.........................................................................................................................................4
Price.............................................................................................................................................4
Place.............................................................................................................................................5
Promotion.....................................................................................................................................7
Comparison of Targeted market..................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Principles of Marketing is the process in which organizations try to find the desired
market audience for their developed product. Apple watch series 6 and fit bit versa 2 are chosen
for the analysis in this report. In which apple watch and Fit bit versa 2 both are wearable smart
watches which provide several features to its customers. Evaluation of effectiveness of
marketing mix is done in following report. Analysis of STP for marketing planning is also done
in this report.
MAIN BODY
Product
Levitt's model is used to describe the satisfaction level which the product has to pass in
order to become successful. This contains levels like, basic level which fulfil the basic
requirement, expected product means client's expectations with upcoming product. Augmented is
achieved when product surpasses clients expectations and potential arises when product achieves
something new.
Apple watch series 6 contains of several smart watch features, due to which it is having
high functional level and because of high brand value of Apple Inc. Apple customers are
emotionally attached with organization as well which has provided itself as a premium product.
According to Aaker's brand personality Apple watch is has personality of Sophisticated, which
means for upper class and charming (Bonaparte, 2019).
Fit Bit versa 2 is a wearable gadget which is used by sports personal for monitoring their
health progress with time. Fit Bit concentrate on medium and upper class of society for selling its
product, therefore it has managed to surpass basic product level and achieved expected product
in Levitt's model of product. Fit Bit portray itself as an affordable product which has a
personality of excitement because it provides high productivity at low price.
Price
Apple Watch series 6 Fit Bit Versa 2 Samsung Galaxy Watch 3
Online Pricing £384.99/- (Baker, 2020) £199/- (Flook, 2020) £359/- (Baker, 2020)
In Store Pricing £379/- (Apple Inc.,
2020)
£189/- (Flook, 2020) £365/- (Baker, 2020)