Principle of Marketing: Nestle's New Chocolate Launch

Principle of Marketing

EXECUTIVE SUMMARY
The project is based on Nestle which is planning to launch a new chocolate with the aim of
providing customers a healthy option in the segments which is loved by all. For this, research is
conducted and information is gathered from both primary and secondary sources. On the basis of
this research the need of the dates chocolate was identified and to support this various strategies
are formulated and analysis are done so that it can launched successfully.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
METHODOLOGY..........................................................................................................................4
FINDINGS.......................................................................................................................................4
Existing brand and Brand Values...........................................................................................4
Description of the Target Market...........................................................................................5
Analysis of the New Market, Including Trends.....................................................................5
An Explanation of the New Product.......................................................................................6
Competition............................................................................................................................6
Conclusions......................................................................................................................................6
REFERENCES................................................................................................................................7