Principles of Marketing: Market Analysis, STP Strategy, and Marketing Mix

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Added on 2022/12/30

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This document provides an overview of market analysis, segmenting targeting positioning (STP) strategy, and marketing mix in Principles of Marketing. It discusses the market trends, competitors, and customer attitudes. It also explores the launch of a new health drink by Sainsbury and its potential opportunities and threats. The document further delves into the segmentation, targeting, and positioning strategies used by Sainsbury. It concludes with insights into the product, price, promotion, and place elements of the marketing mix.

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Principles of Marketing: Market Analysis, STP Strategy, and Marketing Mix

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