Marketing Strategy for Tesco's New Product: Cheese Mousse Tea

Principle of Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Give a brief description of the new product? .............................................................................3
Brief analysis of the market........................................................................................................4
Key market trends.......................................................................................................................4
Who are the competitors and how they are positioned...............................................................5
Explain the customers current attitude/ behaviours in this market.............................................5
Identify the key opportunities which are relevant for the business organisation .......................6
Explain the STP analysis for the product ...................................................................................6
Explain marketing mix in context of the new product ...............................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
A good marketing strategy is the most essential part for the success of any business
organisation. The marketing is define4d as the making the customer aware about the product or
services and its basic and important information to its potential customers. It helps to facilitate
the exchange between for buyers and sellers for the mutual benefit for both the parties. The
marketing included the various activities which is undertaken by business enterprises to promote
the buying and selling of the products and services. This included advertising, personal selling
etc. Here the report is in context of Tesco which is a multinational British groceries and general
merchandise retailer. The company is headquartered in Welwyn Garden city, England(Samad,
2019). This report will include the various topics such as a brief description on the new product,
analysis of the market, key trends in the market, competitors of the company, identifying the
issue or opportunities for the company, segmentation targetting and positioning of the new
product launched and at last marketing mix.
TASK
Give a brief description of the new product?
As Tesco is a big multinational brand which deals in the variety of the food products
which are the essential in every house hold. The company deals in the groceries items and is
chain of supermarket. The customers are attracted towards the company because of its wide
range and the discounts available in the store. Here in this report is it assumed that the company
is planning to introduce a new product. The new product which can be taken into consideration is
the cheese milk tea drink which is the actually the green or a black tea which is topped with a
foam made from a salty or a sweet cream cheese, milk and whipping cream. This product will be
very much healthy for the consumers as it is garnished with the dash of sea salt. The product can
be named as “cheese mousse tea”.(Maravilhas, 2019). This product can be offer to the consumers
in the tetra packs or they can be served as a fresh by placing a counter in the supermarket where
the customers can have it in the store itself. This will attract customers because it is introduced
by keeping mind the health and safety measures of the people. The health has become the most
important aspect after the covid-19 and every individual wants to consume the hygiene and the