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Principles of Marketing: Haagen-Dazs & Ben and Jerry's Ice Cream

   

Added on  2023-01-12

10 Pages2135 Words76 Views
Principles of Marketing

Table of Contents
Executive summary..........................................................................................................................3
INTRODUCTION...........................................................................................................................4
Target Market..............................................................................................................................4
Product/Brand.............................................................................................................................5
Price.............................................................................................................................................6
Place............................................................................................................................................6
Promotion....................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

Executive summary
This report will covers principles of marketing that refers different types of marketing
elements such as product, price, place and promotion. Marketing mix considered as one of the
best approach for firm to target large number of consumers towards delivering their goods and
services in a single time. Along with this, principles of marketing used by firms to develop large
number of strategies and tools in order to run business successfully. Apart from this there are two
types of organisations such as Haagen-Dazs & Ben and Jerry's both firms are dealing with ice-
creams through applying innovative flavoured for satisfying people at high level.

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