Principles of Marketing: Point and Know App

Principles of
marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Demonstrate an acceptable level of understanding of key terms and concepts used in
marketing.....................................................................................................................................3
Provide a competent analysis of a given predictable business situation.....................................3
Present an appropriate response in the form of a simple marketing mix plan.............................4
STP..............................................................................................................................................4
Target market...............................................................................................................................5
Consider the competition and discuss how best to position your app so that it appeals to the
customer that you have identified................................................................................................5
You should provide a Gantt chart to demonstrate your Marcomms plan....................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing helps in developing the demand of goods and services in the market it helps in
increasing the productivity of the business. Marketing helps in adding the value to the products
so that its value can be increased in the marketplace. Marketing in the tourism industry helps in
attracting the new customers in the business so that there profitability can get improved in the
economy. There are various application which is used by the business so that positive image of
the business can get developed.There are four P’s which is included in principles of marketing
which helps like product, price, place, promotion which helps in increasing the demand of the
company. In this report various benefits of point and know app will be discussed and how it
helps the tourist in finding their destination (Kamunen, 2019) .
MAIN BODY
Demonstrate an acceptable level of understanding of key terms and concepts used in marketing
Marketing helps in increasing the sale of the company in the market by attracting the right
customer in the business. it provides the goods and services to the customers. Marketing of the
brand helps the business to add value to the services. This thought is with a Point and Know
application for the Moscow, as the correct guideline and is the standard of all advertising
framework. Marketing helps in analysing the need and requirement of the customers so that
product can be developed accordingly it helps in developing the services of the company.
marketing involves various elements which helps in increasing the goodwill of the company.
different components of marketing will helps in promoting the services of the business in the
market by identifying the potential market (Pai, 2017).
Provide a competent analysis of a given predictable business situation
Predicated business situation stated in the way of the advertising segments and in the business
with general directions In setting to the, Point and Know application the guests are foreseeing
and understanding the future by using different kinds of culture and history of Moscow and their
strategies and methods. Business predictable will helps in increasing the profit of the business by
analysing various strategies in the business so that growth chances of the business can be
increased in the market.