Point & Know App for Moscow Tourism Market

Point & know app
for tourism market
Table of Contents

INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Moscow tourism market..........................................................................................................................3
STP analysis............................................................................................................................................3
Marketing mix.........................................................................................................................................4
Marketing communications plan.............................................................................................................6
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
The term tourism consists of all persons and firm who buy and sell their product or
services related to tourist and it is collective name for given marketing within tourism industry
(Chen and Prebensen, 2017). The goal of tourism marketing is to promote business or apps and
attract more customers to increase their brand awareness. For this assessment, point & know app
for Moscow tourist market is considered. In this report, STP Analysis, target markets are
identified, marketing mix elements and marketing communication plan.
MAIN BODY
Moscow tourism market
They should arises problems in hospitality industry and tourism in Russia and approx 6.4
million of tourists visited Russia in 2020 as nation borders with most of nations due to Covid19.
Their income for travel and tourism are should be forecast 6.79 billion U.S dollars in 2020 raking
fourth among BRIC nations.
STP analysis
This analysis focus on some commercial effectiveness and select most valuables
segments for firm and developing some marketing mix and conduct positioning for each segment
(Nekmahmud, Farkas and Hassan, 2020). It stands for segmentation, targeting and positioning
and is a procedure where they can target each segment according to their preferences and habits
and make positioning in branding and some marketing strategies which allows for development
for particular and actionable strategy. It is useful when creating some marketing communications
that marketers are prioritize their position engage with different customers. Different
segmentation is covered for this point & know app which are described below:
Market segmentation: It is a procedure where segments are divided into different parts
and is all about identifying some common traits between people in market. It helps to identify
their features of app which shall be appeal to users and each market segment instead of sending