Case Study of Point & Know: App for the Moscow Tourist Market

Case Study of Point & Know
app for the Moscow tourist
market

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Demonstrate an acceptable level of understanding of key terms and concepts used in
marketing.....................................................................................................................................3
Provide a competent analysis of a given predictable business situation.....................................3
Present an appropriate response in the form of a simple marketing mix plan.............................3
STP..............................................................................................................................................4
Target market...............................................................................................................................4
Consider the competition and discuss how best to position your app so that it appeals to the
customer that you have identified................................................................................................5
You should provide a Gantt chart to demonstrate your Marcomms plan....................................5
Marketing theories.......................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing define the manner of all actions and strategies of a company that support and
trade goods and their facilities to visitors. This report will include the manner of a Point & Know
app for the Moscow tourist market (Morozova, and Gurova, 2021). It presents the manner of the
tourists who are visiting Moscow and use their smartphone to point the app at famous landmarks
and also learn about the cultural significance and history of the landmark in the language of their
choice.
TASK
Demonstrate an acceptable level of understanding of key terms and concepts used in marketing
Marketing is the way for getting the correct products and goods to the perfect individuals
at the perfect spot, time, and value and utilizing the correct advancement methods and using the
fitting individuals to provide the client support as related with those products, administrations, or
thoughts. This idea is mentioned with a Point & Know app for the Moscow, as the right rule and
is the principle of all marketing system. Marketing is learning the necessities and needs of the
purchasers and by giving labour and products that meet or exceed the assumptions for those
purchasers.
Provide a competent analysis of a given predictable business situation
Predictive analytics are phrased in the manner of the marketing sections and in the business
with general orientations (Averina, and et.al., 2021). In context to the, Point & Know app the
visitors are predicting and understanding the future by utilising various sorts of culture and
history of Moscow and their methods and techniques.
Present an appropriate response in the form of a simple marketing mix plan
 Goals and Objectives – Marketing plan deals with their own marketing plan of actions
that are related to their goals and objective in a Point & Know app.
 Establish Your Budget – It define the manner that how much a consumer or visitor can
spend on the key feature of their manner.
 Determine Your Unique Selling Proposition – It relates to the benefits and the
advantages of the unique course of selling for promotion of the Point & Know app at the
global range.