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Principles of Marketing of Red Bull and Lucozade Assignment

   

Added on  2021-01-03

10 Pages2064 Words482 Views
Data Science and Big Data
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Principles ofMarketing
Principles of Marketing of Red Bull and Lucozade  Assignment_1

EXECUTIVE SUMMARYThe report main purpose was to identify the marketing strategies of both Red Bull andLucozade and how they apply the marketing mix techniques to spread brand awareness. Also,to find out this information the report has made use of secondary research method to gatherappropriate results regarding which brand has been successfully applied the 4P's. It has beenfound that both made great efforts in applying the marketing mix but the one who has appliedit very effectively was Red Bull.
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