Principles of Marketing: Analysis of Marketing Mix, STP Process, and Marketing Environment for TESCO

Principles of
Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analyse the effectiveness of the marketing mix for any given company or brand.....................3
Demonstrate knowledge of STP marketing planning process....................................................4
Identify the key components of the marketing environment......................................................4
Identify research requirements to begin to solve a business/marketing problem in a company.4
CONCLUSION ...............................................................................................................................4
REFERNCES:..................................................................................................................................5
Books and Journals:....................................................................................................................5

INTRODUCTION
Marketing is one of the important functions of management. Marketing is process of
promoting the goods and services of the company and persuading buyers to purchase them. It is
more that sales and also has wider concept. In this report there is discussion related to the
principles of marking (Tama, 2019). The report is based on marketing done TESCO. It is one of
the famous British multinational general merchandise and groceries retailer. The company was
founded in 1919 and has headquarters in England. This report will focus on the effectiveness of
marketing mix for a company. There is discussion related to STP approach used by TESCO. The
report also focus on key components of the marketing environment. In the end of the report
there is discussion related to research requirements to solve the marketing problems of the
company.
MAIN BODY
Analyse the effectiveness of the marketing mix for any given company or brand
The marketing mix consists of four important elements that are product, price, promotion
and place. All these factors are vital for an organisation and it is important to evaluate them as
they help in strategy formulation to the company. The marketing mix in relation to TESCO as
compared to Sainsbury’s is discussed below:
Marketing Mix TESCO Sainsbury’s
Product: It is the first P that is
studied used marketing mix.
The product plays vital role in
success of a company. The
product is the element that is
offered to the customers. A
company should always
innovate its products and
services to attract customers
towards the company (Nadіia,
2019).
In relation to TESCO, the
company deals in various
products such as food,
cosmetics, stationary,
electronics, clothing, financial
services etc. It is also
important to note that TESCO
regularly innovates its goods
and services to satisfy the
customers and to serve them
effectively.
The company has around 1500
products of their own brand.
The list of products is Fresh &
bakery, frozen food, meat,
drinks, health & beauty
products, cleaning products,
clothing, baby products,
electronics, entertainment and
many more options available.