ASDA SWOT Analysis and Key Service Marketing Challenges

PRINCIPLES OF
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Swot analysis of ASDA...............................................................................................................3
Key service marketing challenges...............................................................................................5
RECOMMENDATIONS.................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is defined as set of activities and strategies that has been conducted by the
effective team of advertising department in a company, for purpose of obtaining desire
outcomes. The current assignment will be based on ASDA, which falls under the category of top
10 supermarkets in the UK. While running the business in retail industry, organization focus on
customer satisfaction effectively. It provides people online and offline services in appropriate
manner. It positions its products and services in the market in term of offering better quality and
quantity. The study will explain strength, weaknesses, opportunities and threats facing by the
supermarket. It will also specific organizational key service marketing challenges for the next 3
years. Furthermore, the report will also justify analysis of threats via lens of theoretical principles
of services advertising. Lastly, it will clarify strategic recommendations to overcome challenges
within constraints of strengths & opportunities.
MAIN BODY
Swot analysis of ASDA
Internal factors External factors
Positive factors Strengths
 Skilled workforce
 Quality products
 Strategic alliances
 Brand image
 Brand establishment
Opportunities
 Technology
advancement
 Customer trends
 Brand expansion
Negative factors Weaknesses
 Lack of brand promotion
 Limited global presence
 Lack of training
 Poor financial position
 Over dependency
Threats
 New product
development
 Pandemic
 Changes related to
regulatory frameworks
 Changing needs of
customers
 Economic cycle