Overview of Principles Of Marketing - Assignment

Running head: PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
Name of the Student:
Name of the University:
Author Note:

PRINCIPLES OF MARKETING1
Executive Summary
The report is going to be structured on the two products, including Cadbury Dairy Milk Bar
and Lindt ‘Excellence’ Milk Chocolate Bar. The report has been divided into three parts such
as introduction, discussion, and conclusion. In the introduction part, a brief history of both
brands will be incorporated along with the basic strategies that are going to be utilized. In the
discussion part, the target market along with the approach of the marketing mix will be
discussed in order to understand both the products along with its advantages and
disadvantages. In the conclusion part, a summarized paragraph will be provided based on
both the brands and it will help the readers to understand the processes adequately. The report
is produced in order to understand the primary learning outcome that is acknowledged
through the effectiveness of the marketing mix and its strategies.

PRINCIPLES OF MARKETING2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................4
1) Target market:.............................................................................................................4
2) Product:........................................................................................................................5
3) Price:............................................................................................................................7
4) Place:...........................................................................................................................7
5) Promotion:...................................................................................................................8
Conclusion and Recommendation............................................................................................10
References................................................................................................................................11
Appendix..................................................................................................................................13

PRINCIPLES OF MARKETING3
Introduction
The report will be structured on the impact of the marketing mix and target market
based on two products, including Cadbury Dairy Milk Bar and Lindt ‘Excellence’ Milk
Chocolate Bar. Cadbury dairy milk is one of the leading brands, which is manufactured and
produced by Cadbury (Cadbury.co.uk 2020). It has bars as one of the best-selling chocolate
bars in the whole world, especially in the United Kingdom. This brand is manufactured and
distributed by the company Hershey in the United States by obtaining a license from
Cadbury. The original bar produced by Dairy Milk Company was launched in the year 1905,
and the company has been manufacturing a diverse range of flavors and new products for all
their awaited customers. It has been prevalent in the field of promoting their brand along with
its latest products and has managed to position their company beyond other companies.
On the other hand, Lindt's‘ Excellence’ Milk Chocolate Company has been one of the
famous chocolate company in the world. They have been associated with numerous flavors
and especially the launch of excellence, where they have successfully produced an essence of
fine dark chocolate (Lindt.co.uk, 2020). It has successfully gathered all their customers’ old
as well as new individuals. It has been giving fierce competition to most of the other
chocolate-based companies. They have targeted all the friends and family in order to provide
them with a lifetime good experience.
The primary purpose of this report is to channelize the marketing strategies and the
practical measures after implementing 4Ps on both the brands so that the readers can
understand the position and structure of the two brands. It will benefit the readers while
gaining enough knowledge to stimulate their individual ideas and thoughts. It is essential to
conduct and design the report to demonstrate the desired outcome, which is focused on the
effectiveness of the marketing mix along with marketing planning processes.