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Report on Principles of Marketing: Amazon

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Added on  2020-05-03

Report on Principles of Marketing: Amazon

   Added on 2020-05-03

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Running head: PRINCIPLES OF MARKETINGPrinciples of marketingName of the StudentName of the UniversityAuthor’s note
Report on Principles of Marketing: Amazon_1
1PRINCIPLES OF MARKETINGExecutive summary The acquisition of the Whole Foods by A is one of the biggest acquisitions that have taken thegrocery industry at storm. This report deals with a detailed analysis of the decision of an e-commerce giant Amazon. It was an unexpected announcement and the share rate of WholeFoods immediately spiked 27% post the announcement. The analysis is being done with the helpof SWOT where situational attributes are discussed which are in favor of the company and whichpose to be a challenge in term of this business decision. Jeff Bezos has proved himself as a risktaker and this decision is a benchmark in the history of Amazon. The analysis is followed by arecommendation.
Report on Principles of Marketing: Amazon_2
2PRINCIPLES OF MARKETINGTable of ContentsExecutive summary.........................................................................................................................1Introduction......................................................................................................................................3Situation analysis- strengths............................................................................................................4Situation Analysis – Weaknesses....................................................................................................4Situation Analysis – Opportunities..................................................................................................5Situation Analysis – Threats............................................................................................................5Recommendation.............................................................................................................................6Conclusion.......................................................................................................................................6Reference list:..................................................................................................................................7
Report on Principles of Marketing: Amazon_3

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