Principles of Marketing: Target Market, Product, Price, and Place

Principles of
Marketing

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Target market.........................................................................................................................3
Product...................................................................................................................................4
Price........................................................................................................................................4
Place.......................................................................................................................................5
CONCLUSION..........................................................................................................................5

INTRODUCTION
Principles of marketing can be defined as a system which is used by organisation in order to
identify the current requirements and performing its function according to an appropriate
marketing mix (Palmatier and Crecelius, 2019). In the current report comparison between two
brands which are dove and sure. This is deodorant for women which are manufactured by
Unilever. The other side sure is also in deodorant which is related to women's perfume
category. This report consist discussion about the target markets of the brands as well as
product, price and place.
MAIN BODY
Target market
Dove Sure
In context of dove, it is a woman body
deodorant which is sold by Unilever at global
level. It is a multinational organisation which
used to target its customer in an appropriate
manner (Bonaparte, 2019). Targeting is a
prime function of each and every strategy
where it includes number of tactics which are
adopted by the organisation in order to
decrease their own. In context of the current
brand, organisation always considers
different aspects to target the customers. All
these are discussed below:
 Age: at the age factor organisation is
targeting customer from age group of
18 to 60. Where it change the product
type according to the requirements of
customers. Organisation used to
provide high intensity perfumes to
age group 18 to 40 where it provide
low smell perfume to age group of 40
to 60.
 Level of education: Under this factor
of targeting the customer,
organisation is using appropriate
strategy where it used to spread
awareness about the product by using
both verbal and nonverbal
communication methods to target
both literate and illiterate individuals.
 Income group: under this organisation
following middle pricing policy
which doesn't impact on any kind of
income group. Every woman can buy
In case of sure deodorants, organisation is
also using targeted function in order to target
customers within the market achieve its
objectives regarding selling a product with
the market (Porral and Stanton 2017). Order
to satisfy the customer organisation also uses
various strategies to target the customer
where it divide its customer according to
their hobbies TV programs and lifestyle. All
of these are discussed below.
 Hobbies: hobbies major system which
can be used by organisation in order
to target the customer within the
market. Sure deodorant is using this
technique by providing free samples
to the customers and identifying their
hobby to use the perfume and good
smell.
 TV program: TV program is also an
effective system which can be used to
target the customer within the market.
This organisation can use current
popular TV program in order to
promote the deodorant. Under this,
organisation can use to identify the
current requirements and where is the
function according to deeds so that it
can easily target the customers
according to the TV programs which
they like most.
 Lifestyle: this is also in function
which can be used by organisation in
order to the customers in maintain