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NEW PRODUCT LAUNCH – INSTANT DIET INSTANT FOOD Marketingandsalesaretwo integralpartoforganizations successfulruninanymarket. Newproductlaunchwarrants application of different marketing models to ensure the profitability of the product. INTRODUCTION TARGET New product launch -ready to eat diet food product in the marketforbenefitof consumers of all age group. “instant diet, and instant food “ PRODUCT USP ( UNIQUE SELLING PROPOSITION) •containsnatural ingredients and nutrients •Ready to eat diet •savetimefromkitchen and preparer their food •Vaccumpackaging- longer shelf life •Contains-vitaminsand nutritionrequiredfora healthy life •lifetime of 20 days •can be stored in cold as wellasnormal temperature. •2 types – Vegetarian and Non-vegetarian OBJECTIVE Aims to help its customers live a healthy lifestyle and adopt new methods of new product development MARKET ANALYSIS AND OUTCOMES EXPECTED customers from all age groups. higher efficiency at a lower price and mass distribution. innovative and high quality and has a feature of instant ready, healthy and tasty. high sale of the product by promotion and advertisements and gains profit. customer need for a proper healthy diet, ready to eat and at an affordable price. Company determines the need, interests, and desires of the target market and fulfil customer’s satisfaction. SWOT ANALYSIS STRENGTH It's Healthy and Tasty. It’s made from natural ingredients. Saves time from the kitchen WEAKNESS It's a new product and people mostly prefer to prepare fresh diet food at home. OPPURTUNITY Its taste and quality will attract both young and old generation. It will be more helpful for school going kids and working people to eat an instant and healthy breakfast. THREAT People are less convinced to prefer packaged food products. REFERENCES Baker, MJ & Hart, S, 2007, The Marketing Book, Butterworth- Heinemann, page 287. Hackley, C. (2010).Advertising and promotion. London: SAGE, p.61. Kotler, P. and Keller, K. (2000).Marketing management. New Jersey, pp.12, 169. Marks and expenses. (2018), Food & Household [online] retrieved from: https://corporate.marksandspencer.com/plan- a/food-and-household. Wheelen, T. and Hunger, J. (2008).Strategic management and business policy. 9th ed. Upper Saddle River, NJ: Pearson/Prentice Hall.