Printing and Packaging of a New Product

Running head: PRINTING AND PACKAGING OF A NEW PRODUCT
PRINTING AND PACKAGING OF A NEW PRODUCT
Name of the student
Name of the university
Author note

1PRINTING AND PACKAGING OF A NEW PRODUCT
Table of Contents
Introduction......................................................................................................................................2
New product development...............................................................................................................2
Packaging and print method............................................................................................................3
Decision of bringing in the change in the packaging......................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................6

2PRINTING AND PACKAGING OF A NEW PRODUCT
Introduction
The proper packaging of the products is based on the understanding the preferences of the
customers. It will be helping to facilitate the promotion of the product in the international
markets. The color and the print that is used in the packages helps in attracting the attention of
the customers (Benson, Searles & Bumpass, 2012). Therefore, packaging is an important part of
the development of the new product as per the needs of the customers in the market. On the other
hand, the identification of the product and differentiating between the substitutes of the products
is facilitated through the packaging activity. It helps in making the customers aware of the brand
name of the organization. The proper packaging of the products also helps in determining the
presentable nature of the goods, which attracts the attention of the customers in the market.
The discussion is based on the understanding of the different aspects of the change that is
being undertaken by a Chinese person who is entitled with the responsibility of packaging a
product in order to export the same to the US markets. The discussion helps in understanding the
type of packaging that the person might take and the changes that the person might bring about
in the packaging style when the product is in demand in the US markets.
New product development
The new product development procedure is based on the type of printing and the
packaging that is being undertaken by the organization (Rundh, 2013). The different aspects of
the change in the systems have helped in determining the smooth functioning of the organization
based on the understanding of the preferences of the customers in the market. Packaging is an
important step that is being undertaken by the organizations while undertaking the consideration