Impact of Proposed Strategy on Pro-Go Pty Ltd After Disruption

This white paper reflects the impact of the proposed strategy from the perspective of General Manager after the disruption of Pro-Go Pty Ltd. It discusses well-managed recruitment policy, collaboration with Chinese Smartphone manufacturers, and diversifying the product offering.

Running head: MGT604 STRATEGIC MANAGEMENT
MGT604 Strategic Management
Assessment 2 Part B
Student’s name:
Name of the university:
Author’s note:

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Executive Summary
This white paper is based on a team reflecting the impact of proposed strategy on the
administrative business part after the disruption. Pro-Go Pty Ltd manufactures and sells the small
and high action camera. Recently, Pro-Go has been charged with bursting the camera into
flames. Therefore, the sales of Pro-Go have been declined and the largest client of Pro-Go wants
to cancel the contract. General Manager can talk to HR to reduce the recruitment numbers as the
organisation will face the financial issue and the recruitment of the organisation should match the
recent need of the organisation. The management was deciding to make a tie-up with Chinese
mobile manufacturing companies to sell them the camera; however, recent disruption will bear
no fruit for this. General Manager also thinks of diversifying the business as it will sell
diversified products to the wider customers. Therefore, client handling and solid PR would be the
major focus of the organisation to follow. Diversifying the business products will bring revenue
to the company as the camera market may disrupt for Pro-Go and the organisation needs to
improve the brand image.

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Table of Contents
Introduction......................................................................................................................................3
Aim..................................................................................................................................................3
Discussion........................................................................................................................................4
Well-managed recruitment policy...............................................................................................4
Collaboration with Chinese Smartphone manufacturers.............................................................6
Diversifying the product offering................................................................................................7
Conclusion.......................................................................................................................................8
Recommendations............................................................................................................................9
Reference List................................................................................................................................11
Appendix........................................................................................................................................13

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Introduction
Pro-Go Pty Ltd is a manufacturer of highly-quality action and small cameras which is
based on Victoria, Australia. Pro-Pty Ltd was founded in the year 2004 and it has been observing
year-on-year growth until last year. Pro-Go Pty Ltd has observed that the growth of the
organisation is limited due to the improvement of a Smartphone camera. As a General Manager
of Pro-G0 Pty Ltd, the firm was thinking strategies to guide the company for the future journey.
General Manager was thinking to recruit the employees as per the requirements of the
organisation, the firm is thinking to tie-up with the Chinese Smartphone makers to sell the
camera and the firm wants to diversify the offering to the customers. However, recently, it is
noticed many Pro-Go cameras have burst into flames and the management has not found any
explanation. As a result of the crisis, Pro-Go is going to lose the largest client in China as the
retail chain wants to cancel the contract. Sales of Pro-Go have become half in a drastic way.
In this white paper, a general reflection is explained from the perspective of General
Manager about the impact of the proposed strategy for recent disruption. Emergency stakeholder
meetings are required to find out the concerns and modified strategic plan. This paper is strived
to adjust the strategy developed in the previous stakeholder meeting.
Aim
The aim of the report is to reflect the impact of the proposed strategy from the
perspective of General Manager after the disruption.

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Discussion
Well-managed recruitment policy
During the first meeting, General Manager proposed that the organisation Pro-Go was
thinking to expand the business taking the strategy of diversification; therefore, the organisation
needs more employees. When an organisation needs more employees; it is required to take the
well-managed recruitment policy which is going to be important for the firm (Posthumus,
Santora & Bozer, 2017). Pro-Go management was thinking to recruit large numbers of
employees to expand the business in a different sector of electronic gadgets and cameras.
However, the recent disruption of the business in the form of cameras has burst into flames. The
sudden crisis of the organisation leads to loss of the largest customer. Therefore, the General
Manager needs to change some of the administrative strategies to solve the sudden crisis. At
present, the organisation needs to stop recruitment for further employees as it would be difficult
for the organisation to give salary and continue with the operating expense when the major
clients are leaving the organisation. Pro-Go may lead to insolvency and as a General Manager;
the organisation needs to fight back the situation by grabbing new customers by diversifying the
business. Diversifying the business leads to having more clients from where the organisation can
gain more customers. In the crisis situation, the organisations deal with the unexpected event and
disruptive events which may threaten the stakeholders (Starineca, 2015).

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Figure 1: Well-managed recruitment plan of Pro-Go
(Source: Self-developed)
This recruitment strategy would start by developing a clear employer brand and it would create
job posts which reflect the company culture. HR of Pro-Go can also use the Social Media and the
Internet to recruit more skilled employees. Pro-Go is losing the clients; therefore, they need to
manage the expense of operation and they need to diversify the business towards electronic
gadgets to recover the condition. The new recruitments must bring skilled employees and
General Manager needs to explore the applicant through Tracking System. Employing the right
staffs for the business is a very significant part for the organisation and it is very essential to
establish a good recruitment policy (Hitt & Duane, 2017). Finding skilled employees who would
suit the organisation is also very difficult to get as a good recruitment process can reduce the
time involving in searching, hiring and interviewing the employees. After the crisis condition,
the organisation is not able to recruit large numbers of employees and the candidates are in a
dubious state of mind whether to be a part of Pro-Go for better future.

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Collaboration with Chinese Smartphone manufacturers
General Manager of Pro-Go was thinking to make a tie-up with Smartphone
manufacturer of China so that Pro-Go can supply them the quality camera. This strategy would
help Pro-Go to have decent customers in Chinese Smartphone market with high returns.
However, recent crisis situation would lead this planning into vain as the Chinese Smartphone
brand will not trust Pro-Go anymore due to their past record of bursting of the camera into
flames. The marketing department has not found any proper explanation of this and some of the
major retail chains throughout China have decided to cancel their contract. Marketing manager
and the General Manager needs to handle the clients with peace and care. At this time, the clients
would be hyper with the management as the products offered by Pro-Go is not up to the mark.
Sales of Pro-Go cameras have been lowered drastically. In this situation, the General Manager
needs to identify the spokesperson who can convey the organisational decision to the public. The
public statement on behalf of the organisation would be honest and open so that the employees
must be informed. The General Manager would communicate with customers and suppliers with
proper care. As stated by Ozcan & Santos (2015), Marketing Manager and General Manager
would acknowledge other person’s quickly and the managers do not make hurry to make it clear
the area of concerned. The managers can ask questions to the clients to find out the solutions and
make persuasive comments so that the clients start believing (Iteracy.com, 2018). The managers
need to agree on solutions what they are offering to the clients. At first, the discussion with the
Chinese Smartphone manufacturing brand would start by making them believe that the sudden
crisis of the organisation is unexpected from the management side. From the side of General
Manager, the clients are expected to update early and often in case of any difficulty occurs. It is
better to over-communicate to the clients than to handle the rumours to fill the void. The tie-up

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with Chinese manufacturers is a collaborative arrangement for the common purpose of starting
the partnership and it does not guarantee success. After the massive issue occurs through camera
bursting, it would be very difficult for General Manager to make the firms believe about their
quality of the camera.
Diversifying the product offering
The General Manager of Pro-Go decided that Pro-Go can diversify the products offering
as the organisation just manufactures the small action cameras and they can shift their business
towards the making better video shooting camera, CCTV camera, mobile phone camera and
Smart-watch camera for the third-party companies. Diversification of the business may minimise
the risk of the business as the revenues would come from the other platforms which are better off
in the same period (Swadesh, 2017). Diversification of the business would help the Pro-Go to
reduce the potential losses of an investment. Therefore, the General Manager can redesign the
diversification policy of the business which would lead to the well-managed recruitment strategy
of the business. Diversifying into new products can provide the organisation with a chance to
find an effective path toward fast growth. Pro-Go will no longer need to sell the products to the
existing customers and they need to make the new market. Diversifying the business to new
products is very vital to weigh up the risks and opportunities for the business (Forbes.com,
2018). Diversification can also hamper for Pro-Go as camera faults issue may hamper the brand
image of the organisation and the new customers may not believe the organisation. In order to
sell new products to the new customers, brand image is very important to cover and Pro-Go
management can figure out to appeal and attract the customers. The General Manager and
Marketing Manager can communicate the brand values throughout the industry and they need to
recognise the first impression which can be lasting for the organisation. Positive publicity must

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be consistent and the organisation needs to use the face of celebrity to cover up the loss. Positive
publicity needs to promotions which would help the Pro-Go to establish the new market. Pro-Go
has recently been suffered due to the market risk of un-diversifiable risk which is associated with
every firm. This un-diversifiable risk is not specific to the organisation as it cannot be eliminated
through investors’ investment. Therefore, the organisation needs diversifiable as it is associated
with the unsystematic risk which is specific to the company (Hedges et al., 2015). Most common
source of the unsystematic risk is a financial risk and Pro-Go has been suffering the financial risk
due to loss of their clients.
Conclusion
It has been noted that Pro-Go has been observing the rapid decline of the sales of the
products due to the camera bursting into flames. In the previous stakeholder meeting, the firm
has decided to improve in three major areas which are HR recruitment, a tie-up with the Chinese
Smartphone manufacturing companies and diversification of the business to grab the maximum
numbers of customers. The emergency stakeholder meeting is required from Pro-Go side as the
organisation needs to find out the solution for this crisis situation and during the stakeholder
meeting, it is needed to ensure the following issue like privacy legislation, technological
advances and connected devices. Pro-Go has been facing the issue of losing one of the major
clients in China and the sales of the organisation have been declined. At first glance, the
management needs to communicate with all the clients so that they can solve the issue on time.
Solving the issue starts with increased surveillance and isolation process. PR team of Pro-Go
needs to upgrade the system and they also follow the instruction of General Manager to
communicate with the customers. General Manager takes the responsibility of administrative
work and management can make a crisis management plan so that the organisation can resolve

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the issue with helping the employees. Clients handling meeting is basic necessary and the
planning of the recruitment and selection is very important during the time of crisis. PR
management team should know the responsibility to handle the crisis communication.
Diversification of the business will help to generate more revenue for the business during the
time of crisis.
Recommendations
Best recruitment strategy: General Manager should ask the HR to create job posts
which reflect the need of the organisation. At first, the HR needs to find out the numbers of
vacancies near future. The HR professionals can invest in an applicant tracking system which is
autonomous software to post a job and finding the qualified talent. After the crisis situation, the
candidates may not be motivated to enrol their names; therefore, the HR manager should
motivate the candidates with attracting packages to retain the skilled employees.
Crisis management: After the crisis condition, Pro-Go has been facing the loss of sales
and loss of clients. In this crisis condition, PR team needs to respond to the clients in a timely
manner and the organisation can publish a Press Release to mitigate the damage. The PR team
should be quick and the information should be factual in nature. During the crisis condition, the
General Manager can take help from Marketing Manager to become the spokesperson. All
communications of Pro-Go should go through one channel. Pro-Go can handle the situation by
posting a video response by the primary spokesperson to give it more human touch.
Handle clients: Pro-Go is losing the clients due to the sudden camera bursting into
flames. Therefore, the General Manager has to take the responsibility to handle the clients by
acknowledging the other person's anger quickly. The management must make it clear about their

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concerned and it is not possible to hurry about the clients. It is needed to keep calm when the
clients get hyper and let the things pass. The management should ask the questions on time to
discover the specific things to get precise information.
Diversify the business: Highly action camera market of Pro-Go will be in tumult due to
the sudden poor performance of the cameras and the management does not have any explanation
for this. Therefore, Pro-Go is needed to diversify the business to sell the electronic gadgets, low
light camera, Smart-watch camera and CCTV camera. Pro-Go should target the other markets
which are probably needed lost of research and involving innovation of the products.

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Reference List
Business Diversification. (2018). Retrieved from:
https://www.forbes.com/sites/williamcraig/2015/04/24/business-diversification-the-risk-
and-the-reward/
Client handling. (2018). Retrieved from: https://www.iteracy.com/about-us/client-handling-
policy/
Hedges, S. B., Marin, J., Suleski, M., Paymer, M., & Kumar, S. (2015). Tree of life reveals
clock-like speciation and diversification. Molecular biology and evolution, 32(4), 835-
845.
Hitt, M., & Duane Ireland, R. (2017). The intersection of entrepreneurship and strategic
management research. The Blackwell handbook of entrepreneurship, 45-63.
Kjellberg, H., & Olson, D. (2017). Joint markets: How adjacent markets influence the formation
of regulated markets. Marketing Theory, 17(1), 95-123.
Ozcan, P., & Santos, F. M. (2015). The market that never was: Turf wars and failed alliances in
mobile payments. Strategic management journal, 36(10), 1486-1512.
Posthumus, J., Santora, J. C., & Bozer, G. (2017). How can HR practitioners complement search
algorithms in the recruitment of high potentials?. Strategic HR Review, 16(3), 150-152.
Poushter, J. (2016). Smartphone ownership and internet usage continue to climb in emerging
economies. Pew Research Center, 22, 1-44.
Robson, W. (2015). Strategic management and information systems. Sydney: Pearson Higher Ed.

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Stariņeca, O. (2015). Employer brand role in HR recruitment and selection. Economics and
Business, 27(1), 58-63.
Swadesh, M. (2017). The origin and diversification of language. Routledge.

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Appendix
Teamwork Log
Meeting dates and
Times
Meeting notes Detailed description Evidence
05th November (2pm-
5pm)
Watching Disruption
Part 1 video
Try to recapitulate the
three options selected
in the previous
stakeholder meeting
This meeting found
the roles of General
Manager in
administrative
purpose
One of the group
members found the
role of administration
as General Manager
Sending e-mail and
Whatsapp chat by
creating a Group
10th November (2 pm
– 5 pm)
Diversification of
business for Pro-Go
and selling the camera
equipment to
Smartphone
companies
Discussing the crisis
During the meeting,
we have discussed so
many opportunities
which can solve the
crisis
We have written
down the points
Printing the papers
about Crisis
Communication

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communication
14th November (3pm-
6pm)
Finding
recommendations
which can solve the
recent issues of Pro-
Go as the sales have
declined and Clients
are leaving
We have divided the
recommendations and
tried to manage the
issues
Group members are
given the
recommendations to
find the solutions
We have written
down the
recommendations for
each part