Strategic Management: Exploring Adjacent Markets for Pro Go Pty Ltd

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author Note

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STRATEGIC MANAGEMENT
Executive Summary
Pro Go Pty Ltd, a famous manufacturer of high tech cameras has recently experienced a huge
disruption in its business operations. Many of the cameras of Pro Go Pty Ltd have been found
to be bursting into flames and that too without any reason. Several clients of the company
include its main buyers in China are threatening to cancel their contract with the company,
and the company has to come up with some immediate measures to get the matter resolved.
This report analyzes the role that the general manager of the supplier company for Pro Go Pty
Ltd can play in exploring three options in adjacent markets to come up with a solution to the
problem. The report then proceeds to state the preferred option and mentions the key
implications that the disruption scenario holds for the general manager of the supply
company.

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STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
1. Three Adjacent Products that can be Explored by the General Manger of the Supply
Company....................................................................................................................................3
1.1. Collaboration with Waymo LLC – Google Tested Self Driven Cars.........................3
1.2. Collaboration with Manufacturers of Mobile Phone Products....................................4
1.3. Collaboration with those who Manufacture Sports Products......................................4
2. Preferred option – Entering into Collaboration with Waymo LLC....................................5
3. Implications for the General Manager of a Supply Company that Provides Parts and
Components for the Manufacture of Cameras by Pro-Go Ltd...................................................6
4. Additional Measures to be taken by Pro Go Pty Ltd for Preventing Disruptions Against
in the Future...............................................................................................................................8
4.1. Installation of Surveillance Cameras...........................................................................8
4.2. Deployment of Supervisors.........................................................................................8
4.3. Offering Deals and Discounts on the Newly Launched Cameras...............................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

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STRATEGIC MANAGEMENT
Introduction
The Pro GO Pty Ltd is a renowned company that manufactures advanced and high tech
cameras for users in Australia and also in other parts of the world. However, a serious
disruption has been experienced by the company of late, given the fact that a number of its
cameras have been seen to be bursting into flames and that too without any reason. This
disruption has left the Pro Go Pty Ltd Company in a fix, because the disruption has severely
damaged the reputation of the company not only in the Australian domestic market but also
in the international market. Chinese buyers have recently threatened to end their contract with
the company because of this disruption. The reputation of the key supplier company of Pro
Go Pty Ltd is also at stake because it is the key supplier company which provides Pro Go Pty
Ltd with the essential raw materials that it needs to manufacture its high tech cameras (based
on the scenario provided). This report analyzes how the general manager of the supplier
company of Pro Go Pty Ltd can explore three options in adjacent markets to come up with a
solution for the disruption that has taken place, states the preferred option in this respect and
mentions five key implications for the general manager of the supplier company, in the
context of the disruption that has occurred.
1. Three Adjacent Products that can be Explored by the General Manger of the
Supply Company
1.1. Collaboration with Waymo LLC – Google Tested Self Driven Cars
One of the adjacent products which can be explored by the general manager of the
supply company to come up with an alternative component that can be supplied to Pro Go Pty
Ltd for the manufacture of high tech cameras is to enter into collaboration with manufacturers
of self driving cars, a well known example being the Waymo LLC self driven car project