Competitive Analysis, Differentiation Strategy and Risk Assessment of Pro-Tech Solutions

This report analyzes the competitiveness of Pro-Tech Solutions, a new business venture planning to come up with anti-radiation wearable technologies. It includes a competitive analysis, differentiation strategy, risk assessment, SWOT analysis, and strategic position statement.

Running head: BUS 521
BUS 521
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Table of Contents
Introduction......................................................................................................................................2
Competitive analysis........................................................................................................................2
Differentiation strategy and Value Proposition...............................................................................3
Risk assessment...............................................................................................................................4
SWOT Analysis...............................................................................................................................6
Strategic position statement.............................................................................................................7

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Introduction
In this era of technological advancement, devices like laptops, mobile phones, wifi and
others has become an integral part of life. Individuals, both at home as well as work place use
these devices. However devices like smart phones, smart watches, laptops, blue tooth speakers
and others emits radio waves that are highly injurious to health. Pro tech solutions, which is a
new business venture is planning to come up with anti radiation wearable technologies that will
be able to mitigate the rising health concerns. In this report, the competitive analysis,
differentiation strategy and risk assessment of the mentioned company will be performed. Along
with that, a SWOT analysis of the company will also be performed in order to understand the
strengths and weaknesses of the company.
Competitive analysis
In order to analyze the competitiveness of the Pro-tech solutions, Porters five forces analyses has
been performed in the following paragraphs.
1. Competitive rivalry: The threat from competitive rivalry, when it comes to the Pro-Tech
Solutions is high. In spite of the fact that when it comes to the wearable technology
industry of US, the number of competitors are really high, till date the number of
companies that are concentrating on manufacturing anti-radiation wearable gadgets is
comparatively low (Dees, 2017). However, the company posses two or three major
competitors that are offering similar products to the consumers.
2. Bargaining power of the buyers: The bargaining power of the buyers is low.
Considering the fact that the Pro-Tech Solutions will provide the consumers with high

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quality anti-radiation wearable devices at a price range that is slightly lower than that of
the competitors, it will be difficult for buyers to witch to another company in case of
slightest dissatisfaction.
3. Bargaining powers of the suppliers: The bargaining power of the suppliers is low. Oro-
Tech Solutions possess good technological support from human resources as well as
experts. The suppliers of the organization will be tenure in the market (Macht &
Weatherston, 2014). Considering the fact that the company already posses good
technological support, the bargaining power o the supplier is weakened by high number
of potential suppliers along with apple amount of supplies.
4. Threat from substitutes: The treat from substitutes is low. Since the heath issues
associated with radiation is increasing over time in US, consumers need the help of anti
radiation gadgets and pills in order to protect themselves from fatal diseases. Due to lack
of substitute, the threat of Pro-Tech solutions from substitute products is low.
5. Threat from new entry: The threat from new entrance is moderate. This is primarily due
to two reasons. Firstly, due to extremely high cost of establishing the business, very few
number of new ventures are considering anti-radiation gadget manufacturing business to
be a new business venture (Ratten, 2016). However, several popular companies like
Samsung are coming up with such gadgets in order to enhance their market and
competitive advantage.
Differentiation strategy and Value Proposition
The term differentiation strategy is referred to the selection of one element of the product
that is unique and thus has the potential to provide competitive advantage to the company. In the
following paragraph, the differentiation strategy of Pro-Tech Solutions has been discussed.

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1. Product features: A major aspect of the wearable gadgets that will be offered by the
company is that it will provide the consumers with heck radiation coming from electronic
gadgets by 99 percent along with protecting the gadgets like a regular phone cover or
laptop cover (Schaper et al., 2014).
2. Price Strategy: The price range at which Pro-Tech Solutions is offering the consumers
with the products can definitely be considered as a differentiation strategy of the
company. The quality of the products offered by the company is equal to its competitors.
However, its price rage is slightly lower than the same.
Risk assessment
Risk Frequency of the Risk Consequences of the
Risk
Mitigation Strategy
Risk of the product
being not accepted by
the consumers
Low If the products offered
by the Pro-Tech
Solution I not accepted
by the consumers, the
cash flow of the
company will get
minimized (Holzmann
et al., 2017). As a result
of this, the company
will suffer loss or even
may not be able to
compete in the market.
Pro-Tech solution
must conduct a
detailed market
research in order to
understand the
reason behind lack
of acceptance of the
product.
Risk of lack of human Moderate Lack of qualified Considering the fact that

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resource like qualified
staffs
employees will result in
decrement in the quality
of the product as well as
services. This in term
will result in
dissatisfaction of the
consumers and thus
decrement in the
revenue of the
Company.
US is suffering from
lack of qualified labors
due to aging population,
the company should
recruit fresher and
provide them with
effective on job training
in order to enhance their
skills and thus enhance
the productivity and
quality of the products.
Legal risk: Since the
Pro-Tech Solutions is
planning to offer the
consumers with
products that is related
to health, there prevails
a risk of rapidly
changing health ad
safety regulations, new
rules and regulations
about treating staffs.
Low Rapidly changing rules
and regulations means
enhancement of
investment costs. In
case the Company fails
to abide by the legal
procedure legal actions
can be taken against it.
The management of
Pro-tech solution must
keep itself up-to-date
with the contemporary
legal procedures to keep
it self aligned with the
same. Secondly, in case
of any changes, the
management should
provide effective
training to the staffs so
that all the health and
safety regulations are
followed.

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SWOT Analysis
Strengths
1. The Innovative idea of Pro-Tech
Solutions has the potential to enhance
its business within a very short range of
time.
2. The company has good technological
support from human resources and
experts.
3. The vast product range of the company
can be considered as its another chief
strength.
Weaknesses
1. Being a business venture, Pro-Tech
Solutions lacks brand equity and band
loyalty.
2. Lack of labor in the US market can be
considered as another weakness of the
company.
Opportunities
1. Being the residents of a developed
country, US people are getting
concerned with the radiation. This
health consciousness of the population
can be considered as a major
opportunity.
2. Considering the fact that the idea of the
manufacturing anti radiation wearable
gadgets is highly unique , the
competitors of the organization is low.
3. The health concerns of the employers
Threats
1. Being a completely new product, there
remains the risk of the product being
not accepted by the consumers.
2. The already existing competitors can be
considered as another major threat of
the company.

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of the public and private companies are
increasing and as a result of this they
are searching for anti-radiation systems
that can be installed in the workplace.
Strategic position statement
In order to enhance the awareness of the consumers about the product both offline as well
as online promotional techniques will be incorporated by the management of Pro-Tech Solutions.
The key marketing massage of the company towards its consumers is to reduce the health impact
of radiation from the environment. In order to make the local consumers aware of the products,
the management will conduct campaigns where develop will be make them aware of the fact
how radiations can cause fatal diseases. In order to encourage consumers to buy their product
online, the company will use social media platforms like Facebook and LinkedIn. Usage of
social media platforms will not only enable the company to reduce the promotional cost but will
also enhance the awareness of both local as well as international consumers.

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Reference List
Dees, J. G. (2017). 1 The Meaning of Social Entrepreneurship. In Case Studies in Social
Entrepreneurship and Sustainability (pp. 34-42). Routledge.
Holzmann, P., Breitenecker, R. J., Soomro, A. A., & Schwarz, E. J. (2017). User entrepreneur
business models in 3D printing. Journal of Manufacturing Technology
Management, 28(1), 75-94.
Macht, S. A., & Weatherston, J. (2014). The benefits of online crowdfunding for fund‐seeking
business ventures. Strategic Change, 23(1‐2), 1-14.
Ratten, V. (2016). Female entrepreneurship and the role of customer knowledge development,
innovation outcome expectations and culture on intentions to start informal business
ventures. International Journal of Entrepreneurship and Small Business, 27(2-3), 262-
272.
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small
business.