Research Methods

Research Methods

TABLE OF CONTENT
AIM OF THE RESEARCH.............................................................................................................3
OBJECTIVES OF THE RESEARCH.............................................................................................3
RESEARCH METHODOLOGY.....................................................................................................3
ETHICAL CONSIDERATION.......................................................................................................5
RESPECT FOR THE AUTONOMY, PRIVACY AND DIGNITY OF INDIVIDUALS
AND COMMUNITIES........................................................................................................5
SCIENTIFIC INTEGRITY.................................................................................................5
SOCIAL RESPONSIBILITY..............................................................................................5
MAXIMIZATION OF BENEFITS AND MINIMIZATION OF HARM.......................6
REFERENCES................................................................................................................................7

AIM OF THE RESEARCH
“To highlight the essentialism of maintaining customer service policy by rendering
quality service to the cherished consumers and persuading them for future purchases.”
Research Objectives
OBJECTIVES OF THE RESEARCH
The current research study focuses on the purpose of companies offering beauty products
and would recommend different ways and strategies to attract customers’.
 To examine brand loyalty for maintaining brand value within business organization.
 To understand customer trust by maintaining prominent communication.
 To execute regular feedback procedures with customers to understand their emotions.
 To examine concept of standard pricing for understanding market competition.
 To examine role of consistent quality for enhancing customer trust.
RESEARCH METHODOLOGY
Research methodology is one of the important chapters in research because it facilitates in
gathering data that is accurate, relevant, authentic and appropriate. For this researcher depends
upon different types of research methodologies that are explained below:
Research Approach
Research approach refers to set of actions that assist in evaluating and measuring
collected data. It is classified into two main kinds of approaches that are inductive and deductive
approach. In the respect of achieving present research objectives and to successfully analyze
information about the importance of maintenance of the customer service policy by providing a
quality service to the valuable customers and influencing them for the next purchase, deductive
approach is considered by investigator. Researcher with the help of this focuses on analyzing
data that is available in the form numerical format within very short duration of time (Igwenagu,
2016).
Research Design
It is defined as strategy that is used to take out research in an effective manner. So that
plan could be made to answer questions of the research through interpretation, gathering,
analysis and discussion of information. Descriptive research design is used in the current study in