Strategic Management: Evaluation of Purpose, Vision, Mission, and Objectives

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Added on 2022/12/01

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This article provides a critical evaluation of the value of clear purpose, vision, mission, and objectives in strategic management. It discusses the organizational strategy of British Airways and analyzes its resources using the VRIO framework. It also uses the PESTLE framework to analyze the external environment.

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Strategic Management: Evaluation of Purpose, Vision, Mission, and Objectives

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