Global Business Environment

Global Business Environment
1

INTRODUCTION...........................................................................................................................3
Portfolio Paper 2: SWOT Analysis..................................................................................................3
Portfolio Paper 3: Operational Impact Analysis..............................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
2

INTRODUCTION
Global business environment is termed as an environment in which there are number of factors
prevailing that have capability to influence organisational resources and decision making process
(Fernando, 2021). With the help of an analysis of global business environment, company can
undertake advantage of significant strategies in order to operate their business services
effectively. Present report is conducted on Premier Inn which is operating its business services
in hospitality industry sector. Report includes two portfolio papers in which SWOT analysis and
operational impact analysis is being conducted.
Portfolio Paper 2: SWOT Analysis
SWOT analysis is defined as an essential framework through which organisation or
individual can effectively evaluate its strengths, weaknesses, threats and opportunity in a well
define and effective manner. With the help of this analysis organisation or individual can have
realistic, data driven and fast paced review of their strengths and weaknesses that further allow
them to minimise risk with the help of effective strategies. Mentioned below SWOT analysis of
Premier Inn is being conducted that help in evaluating and understanding key issues which is
affecting business operations along with its major competitiveness in industry.
STRENGTH WEAKNESSES
 It has been identified from the pestel
analysis that premium Inn is one of the
leading luxury hotel that offer a wide
range of high quality services and
 Weakness of Premier Inn is that its
competitors are offering comparatively
low cost and budget friendly services to
its customers with high quality.
 This organisation is having in terms of
3