Principles of Marketing

PRINCIPLES OF
MARKETING

Table of content
 Introduction
 Methodology
 Findings
 Conclusion
 References

Introduction
Marketing mix and segmentation is powerful and
strong tool in overall concept of marketing that
facilitates in marketing the organisation in the market
(Lahtinen, Dietrich and Rundle-Thiele, 2020).
Marketing mix consist of 7P’s of marketing that refers
to set of tactics that is useful in promoting the product
to the target market and their market segmentation play
role by dividing the target market into small units on
basis of similar characteristics.

Methodology
Primary data- Primary data collection method is the
direct method of collecting the raw and fresh data
(Zéman and Bogdan, 2019). The method of collecting
the primary data is to conduct experiments, interviews,
survey, questionnaire and other first-hand source. This
method is quite long, complex and time consuming
process as researcher has to meet large number of
people or conduct live practical’s to gather the required
information.