Process on Internet Marketing
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Added on 2020-04-13
Process on Internet Marketing
Added on 2020-04-13
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Running head: INTERNET MARKETINGInternet MarketingName of Student:Name of University:Author’s Note:
1INTERNET MARKETINGInternet marketing is basically the process of promoting a brand or the products orservices over the internet. The broad scope includes that of email marketing, the electroniccustomer relationship management as also the promotional activities. Answer 1:The most famous website which corresponds to the greatest positive reaction and highestamount of customer experience is Amazon. Amazon is not only famous but is actually one of thelargest retailers online. The major reason why people all over the world visit or shop from thisparticular website is due to the highest degree of customer experience which they provide. Thecustomer satisfaction is reached due to the attention to every detail by the company which isactually the reason why users find it dependable and worth their trust (Klaus 2013).The ease of use of the website: The web design of a particular e-commerce organisationgoes a long way in determining the loyalty of the customers. The website of Amazon isdesigned in such a way that the customers can shop from any place and this is possible byjust a few clicks. The interested individuals can create a free account and sign up andstart shopping from the comfort from their homes and also from their mobile phonesanywhere on the go. The products which are selected are delivered to the doorstep andthere is a variety of payment options as well. These include cash on delivery, instalmentfacilities in case of expensive purchases and also payment by card. This is beneficialmethod of shopping compared to the brick and mortar stores where physical presence ismandatory (Trevinal and Stenger 2014).Reliability: The reliability of the website has been cultivated bit by bit so that thecustomers have their faith in the website and that faith is successfully controlled. The
2INTERNET MARKETINGfeatures like easy return policy, the free shipping, free returns help the customersconsider the website to be bankable. Offline stores no doubt are also dependable andprovide good service but in certain cases it is not possible for people to be presentphysically.Emotions and attitudes governing purchase choices: The feelings of the customers have avery significant role to play in the online as well as the offline retailing. The attitude ofthe customers towards different products is understood by Amazon and thy devise theirsystems accordingly. However in case of offline retailing the interaction of the customersis with the representative of the sales and it is humanly possible for them to alter theemotion and the attitude of the customers based on their interaction and studiedpreferences (Chen, Sain and Guo 2012).Physical presence and appearance: The offline retailers and the brick and mortarshopping destinations have a benefit in the sense that the customers have the chance ofseeing, touching as well and trying out their favourite items of clothing in addition tofeeling their favourite fabric. However the free and easy return policy is responsible forassisting the customers in returning as well as changing their products if they do not findanything pertaining to their choice. However this procedure is extremely tedious and theretail businesses score in this case (Laudon and Traver 2013).Connectivity: This is required in case of any organisation or business which is customercentric. The offline or the online retailers need to work on the opinions of the customerswhich they give as reviews in order to better their success rate and increase the customercount of the organisation (Jusoh and Ling 2012). Offline stores can also access the
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