Professional Communication Skills in the Fast Food Industry: A Case Study of McDonald's

Running Head Professional communication skills
0
Mcdonalds
Professional communication skills
Student Name
[Pick the date]

Professional Communication skills 1
Executive summary
First, there is a discussion is on the fast food business, The competition between companies who
engaged in the business of the fast food has increased from the last decade and trying hard to
take a substantial share in the world’s food supply chain. The McDonald’s through consistency
creates a golden empire by offering tasty and healthier food to their customers. Nowadays, Fast
food industry companies are facing tough competition in the market and the main problem is
arising is to fulfill customers’ demands, preferences, and expensive advertising.
The Second discussion is on the McDonald’s corporation who is engaged in the business of fast
food, as we know that this company maintains success by satisfying consumers taste and
preferences and giving them nutritious food in today’s era.
Third discussion on the good aspects of the McDonald as they have abundant adaptation power
and recycling program, which consider as well as aspects of McDonald.

Professional Communication skills 2
Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Brief of fast food business...............................................................................................................4
Threats and opportunities of the fast-food industry.........................................................................4
Introduction to the McDonald’s company.......................................................................................5
About:..............................................................................................................................................5
Economic contribution:...................................................................................................................5
Corporate governance:.....................................................................................................................5
Two well aspects of McDonalds’s:..................................................................................................5
Great adaption power:......................................................................................................................5
Recycling Program of McDonald’s:................................................................................................6
One aspect that why McDonald’s criticized....................................................................................7
Promoting unhealthy food...............................................................................................................7
Recent news (2018): People falling ill by eating McDonald’s salad,..............................................7
Recommendations............................................................................................................................7
Conclusion.......................................................................................................................................8
Bibliography....................................................................................................................................9

Professional Communication skills 3