Social Media Marketing: A Review

Professional
development and
practice

Contents
TOPIC..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Aims and Objectives....................................................................................................................4
Rationale for selection of topic....................................................................................................4
Research questions.......................................................................................................................4
LITERATURE REVIEW..............................................................................................................10
Concept of social media marketing...........................................................................................10
The various digital tools that could be utilise by organisation for carry out promotion of its
products and services.................................................................................................................10
The several challenges that an organisation face while carry out promotion through digital
tools............................................................................................................................................11
RESEARCH METHODOLOGY...................................................................................................11
DATA ANALYSIS........................................................................................................................15
RECOMMENDATIONS AND CONCLUSION..........................................................................21
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................23

TOPIC
“To study the impact of digital marketing on profit and sales of an organisation. A case
study on Marks & Spencer.”
INTRODUCTION
Professional development is learning to grow and administrate professional records such an
academic degrees to formal coursework, attending conferences and informal learning
opportunities located in activity. The main objective of professional development is the effective
and adequate execution of skills and strategies which develop knowledge and delivery of
learning. The aim of this current research is to examine the influence of digital marketing on
profitability and sales of a business venture (Dawson, 2019). In this digitalization world,
business enterprises make digital promotion by using digital tools like social media tools,
internet and many more which make an optimistic impact in term of getting attention of number
of target audiences. The establishment chosen for current research is Marks & Spencer which is
well acknowledged British retail sector organisation and running its business at global scale. The
main headquarter of the business firm is situated at London, England. The respective firm
specialises in selling clothing, home commodities and food items for which a large number of

worker are hired from diversified group. Thus, the current research project is carried out in
Marks & Spencer to assess regarding the influence of digital marketing in profit margins and
sales of the corporation.
Aims and Objectives
Research aim
The key purpose for leading out this investigation work is, “To determine the impact of
social media marketing on profits and revenues of a company.” A research work on branch of
Marks & Spencer located 311 Walworth Rd Walworth, London SE17 2TG, UK.
Research objectives
 To study the conception of social media marketing.
 To study the various digital tools that could be utilise by organisation for carry out
promotion of its products and services.
 To determine the several challenges that an organisation face while carry out promotion
through digital tools.
Rationale for selection of topic
The assortment and execution of current research topic supported to professional
development and activities is rationale and justifiable as it provides adequate knowledge
regarding the efficiency and importance of management of professional development.
Additionally, the research is defined the influence of digital marketing on profit and sales of a
business firm which is also lead out by present research that is significant for an establishment
(Polonsky and Waller, 2018). Apart from this, a deep analysis and determination of concept of
social media promotion along with its significance is provided to ensure effective understanding
and knowledge in research about this essential concept to meet professional aspects. Moreover, a
conversation towards tools that could be use for carry out promotion of its products and services.
At last, the selection of current research work also meet the personal interest and education factor
of surveyor and assures efficient managerial ability and development of knowledge.
Research questions
 What is the concept of social media marketing?
 What are the various digital tools that could be utilise by organisation for carry out
promotion of its products and services?

 What are the several challenges that an organisation face while carry out promotion through
digital tools?
Work Break down structure
It is the tool that is considered great project in very small factors that help in conducting
different task in an adequate manner. It helps classifying whole work in small sections that help
in increasing efficiency extent and also cost effectiveness in whole organisation. It is linked with
acquiring hierarchical composition correlated to work which is performed and assist in
conveying diverse project in more improved form (Roberts-Holmes, 2018). It is associated with
efficient planning related to project, performance connected to project, analysis of diverse part
that s associated to project report. It enables entire report that must be accomplished and attained
on efficient manner and it is essential tool for the accomplishment of specific project in set timer
period.
Gantt chart
It is a graphical presentation that is developed through Henry Gantt in the year of 1910
and 1915. This chart s used to signify relation between different segments that is linked with
current schedule status associated to project. It is also correlated geographical presentation of
diverse segments which is performed in specific time frame (Oakley, 2018). Herein, time is
referred by on x-axis that is horizontal and different activity as well as task on y-axis. It enables

establishment in obtaining all over information linked to project. It is also connected with
resources as well as assets which are needed for attainment of project on time period.