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Managing A Successful Business Project - Marks & Spencer Assignment

   

Added on  2021-02-21

20 Pages3716 Words50 Views
MANAGING ASUCCESSFULBUSINESSPROJECT

TOPIC:How digital technology has transformed business activities e.g. operations, marketing,accounting, HR in your chosen organization.INTRODUCTIONDigital technology is area of process and also it digitised the information has been recordedin the binary code of the combinations. it has been involves the forms of telecommunications,particularly cellular and also the system of the cables. Digital technology has an important effecton the operations of the business. Technology has the tangible and intangible advantages whichhelp to make the money and produce the results for the customers’ demands and needs. Digitaltechnology impacts the culture, relationships and efficiency of the business. From using thebusiness technology in the business helps in creating the new models for the business, experiencefor the customers and also support the internal capabilities for the core operations of themarketing department. It also involves the traditional players for adopting the advancement ofthe technology. The new age of the digital technology is a biggest challenge for the business (Ku,2017).Overview of the companyMarks & Spencer is a multinational major retailer which is a specialist in selling the highquality of clothes, food products and home products and it is also listed in the London exchangemarket. There are 80,787 employees working in the company and It is selling branded clothesand foods in the market and make a good image worldwide.Research Background:The aim of doing this research is to outline the most important things of the research. It hasbeen defined the major things of the research and also the major discussion on the impact of thedigital technology on the marketing department of the business activities. It also defines thechallenges which has been faced at the time of the digital technology in the business and also theimpact of the social media on the business activities.Aims & ObjectivesAims “To study the impact of the digital technology on the marketing department of the businessactivities. A study on Marks & Spencer”.Objectives1

To identify the current trends of the digital technology.To determine the impact of the social media on the business.To extract the challenges of the digital technology in the business.To provide the recommendations for the Marks & Spencer.RationaleThe study is being carried out for academic interest as this research project will help inunderstanding the role of digital technology in achieving growth and success of the organisation.It will help in understanding challenges faced by companies and will increase the knowledge andwill enhance the understanding of the topic. It will increase learning and will develop conceptualunderstanding of how digital technology and marketing functions are related.It will help in for conducting research for assessing the challenges of the digitaltechnology and its impact on success of the organisation which will help in increasingknowledge about market trends. Research has been conducted as digital technology in marketingdepartment are burning issue which caught an eye of the researcher. The reason for conducting research is personal interest that includes writing, analysing, andsharing important information as it nourishes mind and develop logical thinking and abilitywhich leads to creativity and innovation. PROJECT MANAGEMENT PLANProject management plan creates the planning of the project and also the identify theinputs for the stakeholders and project team. There are some elements of the project managementplan such as;Scope:- The scope of the research is to defineutility of the task which is basically knownas the researcher of the scope. The study of the scope has been undertaken the guidelines fordefining the explicitly of the research and also researcher will truly understand the scope of theresearch. The scope of the research is on both the levels such as the academic and corporatesector. This research is very much helpful and useful for seeking the better in the businessfunctions from the marketing department for gaining competitive advantages as well as meetingthe requirement of the Marks & Spencer and also, this research is much helpful and useful in the2

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