Professional Identity and Practice in Butlins Resort

This report covers the role of Hotel Manager with practice of professional identity in Butlins resort. It includes evaluation of benefits of ongoing professional and personal development, skills and competences expected by the employer, and best development approaches to enhance personal and professional development.

Professional Identity
and Practice

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................4
1. An introduction to and overview of the organization.............................................................4
2. An evaluation of the benefits and importance of undertaking ongoing professional and
personal development and how it can enhance career prospects................................................4
3. An investigation into the skills and competences expected by the employer for specific
roles in your chosen organisation. .............................................................................................5
4. A critical evaluation of your own abilities, skills and competences for one of the job roles
in the organisation, using at least two self-evaluation models to undertake an audit of your
hard and soft skills......................................................................................................................6
5. A review of the range of different learning theories and approaches used for personal and
professional development. ..........................................................................................................7
The theories that have been used by the manager in order to approach personal and
professional development are mentioned below:........................................................................7
6. Consideration of the best development approaches to enhance your own professional and
personal development..................................................................................................................7
7. Evaluation of the importance of on-going professional development and the associated
professional skills requirements within a specific organisational context. ................................8
8. Evaluation of own skills and competences and the most appropriate developmental
approach to develop personal and professional skills for a specific job role. ............................9
9. Critical evaluation of own skills and competencies to meet the employer expectation of
professional skills required for employment within a specific job role....................................10
In Hotel Butlins, the role played by the hotel Manger is dealing with day to day operation of
the hospitality industry. He is performing wide variety of roles and responsibilities related to
management , accounting, sales and services. He is a detailed oriented person , oversee all the
important plans and policies to administer the work effectively and more efficiently
(Redmond and Sharafizad, 2020). The Hotel Manger make plans monitor the activities,
review the performance and create the better service for their customer. The following skill
are considered as important for the hotel manager :.................................................................10

10. Construct a development plan to enhance your chosen skills and competencies within a
specific work context................................................................................................................11
11. Provide a detailed development plan that applies underpinning learning and development
theory in a specific work context. ............................................................................................11
12. Produce a comprehensive development plan that sets out clear and achievable targets,
strategies and outcomes of learning and training within a specific work context.....................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13
INTRODUCTION
The way of conducting the professional behaviour in order to maintain the standards of a
particular organisation is known as professional identity. The management of the roles and
responsibilities that are administered in the areas of professionalism establishes the standards of
a particular profession. The practice of professional identity is introduced for the pursuing of the
duties in a professional role. The criteria of communication is very important to endure the
practice of professional identity. The consideration of values in relation to behaviour of a person
helps in making a strong professional identity. The role of leadership with honest and dedicated
practice of teamwork in consideration with accountability of professional behaviour determines
the factors that impact the practice of professional identity (Adeyinka-Ojo, 2018). A proper
management of team with conduct of professional responsibilities determines the efficient

practice of professional identity. The organisation chosen in this report is Butlin's Resort that is
situated in UK. This resort is known for its rich heritage and location at sea side. The beautiful
canvas of natural beauty with sea side views makes its a source of attraction for tourists. It also
stands out in giving the most comfortable stay with luxurious experience and affordable
packages for its customers. Further, this report will cover the role of Hotel Manager with practice
of professional identity in Butlins resort.
TASK
1. An introduction to and overview of the organization
Butlins is famous as sea side resort which is consider as one of the luxury resorts of the UK. It
was established by Billy Butlins in the year 1936. It is situated in Hemel Hempstead,
Hertfordshire in UK. Hotel Butlins well known for its overseas holiday package, increasing
operational cost and many more. It have several holidays parks which attract the customers. This
hotel have wonderful architecture build on sea side which provide clam and peace to their guest.
It have wide range of accommodation such as standard rooms, deluxe room, gold and silver
room and many more which person can opt as per their budget (Ampountolas, Shaw and James,
2019). The service of this hotel is famous in world wide it provides various types of food,
beverages and it have world class bar facilities and indoor water park. As it was made near the
nature which catch the attention of the customers. The hospitality of this hotel get various award
at national and international level which enhance the brand value of the organisation. The
innovative ideas implement in this hotel attracting new customers and maintaining their existing
customers.
2. An evaluation of the benefits and importance of undertaking ongoing professional and
personal development and how it can enhance career prospects
Personal and professional development plays an important role in enhancing the career
opportunity. It helps the employees in enhancing their qualities, capability and potentiality which
widening their job. Hotel manger play important part in managing the business activities of the
organisation. There are various benefits and importance of hotel manager in hotel industry
which are mention below:

Monitoring personnels : hotel manager plays an important role in managing the employees of
the hotel by monitoring the performance of an employees which includes kitchen staff,
receptionist and office employees. It regularly conduct evaluation of performance level of the
employees. So, they can provide better facilities to their customers.
Administers hotel services: it is the another importance of hotel manger. They are responsible
for maintaining the efficiency of services provided by the hotel. As the services of hotel attract
the customers for which they are coming in hotel (Andrades and Dimanche, 2019). And hotel
manger plays vital part in administering catering, accommodation and many more such facilities.
So the hotel can smoothly function. Its also assist in increasing the goodwill in the market.
Managing budget: it consider as one of the import task of hotel manger. As budgeting is always
a major concern of any organization. An efficient manger developed plans and policies in such a
way which control and manage the finance of the organization which cannot affect the services
for which organization recognise As the main motive of the organisation is to earn profit and it
can be possible by appointing efficient hotel manger.
The role of the hotel manager is multi tasking it requires good communication skills, team work
and administering and budgeting in efficient manner. Such qualities help the individual in facing
the challenges in upcoming future.
3. An investigation into the skills and competences expected by the employer for specific
roles in your chosen organisation.
The Butlin's Resort situated in United Kingdom stands out due to its exotic location at sea side
with view of beach. The role of manager in relation to the administer the management of Butlin's
resort includes the proper management of employees. The skills that are required from Hotel
manager are as follows:
 A hotel manager should have excellent communication skills in order to leave an
impressive impact on the customers of organization (Bimrose and Brown, 2019). This
will help in resolving the disputes or problems of the customers. He should also be
educated about the changing needs and requirements of customers.

 He must have effective leadership skills in order to justify his role in the organization.
These leadership skills keeps the teams united with a strong workforce for execution of
their duties. It also helps in resolving the problems of customers with effective solutions.
 He must be multi-talented in order to handle the management in an effective way. He
should be so excellent in his performance that he can solve any type of problem in the
organisation.
4. A critical evaluation of your own abilities, skills and competences for one of the job roles
in the organisation, using at least two self-evaluation models to undertake an audit of
your hard and soft skills
The model used for self evaluation is the Gibbs reflective cycle and Kolb's reflective cycle.
Gibbs reflective cycle:
 Description -The main responsibility of Hotel Manager includes the management of
employees under him and to handle the customers with a very welcoming and warm
nature.
 Feelings - This shows that job role of manager requires affluent communication skills
with excellent knowledge of hotel industry.
 Evaluation - It is evaluated that the job role of manager is a very tedious task which
requires consistency in managing the whole staff of organization.
 Analysis – This helps in analyzing that the role of Hotel manager requires deep
understanding of the management of customers and employees in hotel industry.
 Conclusion – This helps in concluding that the responsibilities beard by manager are very
huge and requires valuable consideration in relation to problem solving of customers with
effective enforcement of his authoritative power and handling the customers smoothly
(Bratton and Watson, 2018).
 Action plan – This leads to forming of excellent skills for managing the whole
organization. The communication skills must also be enhanced with knowledge of needs
of customers.
Kolb's reflective cycle:
 Concrete experience – It has been analyzed that the role of manager requires effective
skills and qualities in order to manage the whole organization.

 Reflective observation – The training for the role of manager should be done in such a
way that he has knowledge of every aspect of organization.
 Abstract Conceptual ism – The manager should have excellent communication skills with
proper knowledge of hotel industry.
 Active experimentation – The manager should be trained with effective training of
experts in order to execute qualitative and productive work.
5. A review of the range of different learning theories and approaches used for personal
and professional development.
The theories that have been used by the manager in order to approach personal and professional
development are mentioned below:
Sociological theory – This approach basically focuses on the social approach of an individual in
order to enhance his skills. A person should initiate more and more interaction in the social circle
with develop his skills. This helps a person in generating his skills with more awareness of
different behaviours of person.
Cognitive learning – This approach helps an individual to handle multiple tasks at one time in
an effective way (Brown and Stokes, 2021). It also helps in have a better understanding of
different behaviours of a person. It enables the individual to handle the task in such a manner that
it structures proper handling of difficult tasks.
6. Consideration of the best development approaches to enhance your own professional and
personal development.
The different approaches that are required for enhancement of professional and personal
development are mentioned below:
 Technical assistance with reflective supervision – It is the evaluation of execution of
professional duties with the aid of educational assistance. The skills and qualities of an
individual are enhanced with technical assistance in order to frame an appropriate
structure for conduct of professional duties and also be efficient in such a way that it
helps in accomplishing goals and objectives of organization.
 Trait theory – It basically develops and enhances the personality of an individual in such
a manner that his skills are highlighted in the organization (Eissner and Gannon, 2018).

The role of manager in Butlins resort establishes and enhances the communication skills
with excellent and deep knowledge of public behaviour.
7. Evaluation of the importance of on-going professional development and the associated
professional skills requirements within a specific organisational context.
Professional skill development plays significant role in enhancing skill and qualities in an
individual. These skill helps to interact with others and build strong relation with them. It has
ability to convince other with their skills and knowledge. It is very important in the hospitality
industry in order to attract clients to use their services and earn profit with those skills. In relation
to Butlins Resort, the hotel manager is required to focus on certain skill to achieve growth and
development of the service industry.
 The following professional skill are important for on going professional development are
discussed below:
 Communication skill:These skills are one of the most important skill for the hotel
manager to interact with employees and other guest more effectively. These skill boost
the confidence of the hotel manager to easily face the problems associated with the guest
in the resort, to provide them better services (Fraser, 2020). In this sector, the
communication ability is highly prioritized. The hotel manager are meeting with different
kinds of guest who belongs to different culture, background, ages and nationalities.
However, it is important for them to handle the guest in more efficient way.
 Language skill: it is important for the hotel manger to develop language skill in order to
communicate with the guest in different language to understand their basic requirements.
It brings lot of advantage to attract the guest with their language to easily understand their
demand and need from the Butlins Resort.
 Interpersonal skill: This skill is important to maintain harmony and peace in the
working culture through effective communication. Interpersonal skill helps the hotel
manger to create better understanding and professional integrity within the organisation.
 Leadership: The leadership quality ensure better team building to carry out the activities
within the service industry. The employees are willing to learn and understand the
assigned task through effective administration of work by the team leader (Joseph Sirgy,
2019). It is one of the key factor that help the leaders to direct , encourage and inspire the
team towards the achievement of organisational goal.

 Financial Management : Finance is the most important part of service industry as it is
required to meet the day to day operation. The financial management skill helps the
manager to avoid wastage of resources and increase the financial soundness of the service
industry.
Therefore, the professional development is directly liked to the growth and development of the
service industry. So, the hotel manager should focused on such skill to ensure the need of the
guest to ear more profit and productive of the service industry.
8. Evaluation of own skills and competences and the most appropriate developmental
approach to develop personal and professional skills for a specific job role.
The specific ability , knowledge and behaviour contributes in accomplishment of
organisational goal and helps to evaluate the performance of the organisation. Professional
development is known as ongoing process that enhance the human value and conduct towards
others. The skill competency is used to understand the behaviour to manage the business
activities. In context to Butlins Resort, the hotel manager are required to use various
development approach to assist desired performance are mentioned below:
 Adaptability and Flexibility: The Hotel manager are required to enhance their skill to
deals with adverse business environment. The variety of situation has bee face by the
manager within the organisation so it is important for them to focus on developing the
skill of adaptability.
 Creative and Innovative thinking: Innovation is the current demand of the market. The
organisation adopted the new ideas and thought, has been successfully running in the
organisation (Mooney and Jameson, 2018). These ideas must follow the hotel manager
to bring creativity in the hospitality industry to attract the consumers in order to earn
more profit and revenue.
 Decision making : It is one of the important skill that are required an individual to make
effective plans and strategies to achieve the growth and development. These essential
decision helps to overcome the risk and arise benefit to ensure efficient flow of funds in
the organisation.
 Ethics and integrity: The moral and ethical integrity is important for the effective
administration of work in the industry. It helps the employee to build confidence and
strong relation among them. It creates harmony and peace in the workplace.

9. Critical evaluation of own skills and competencies to meet the employer expectation of
professional skills required for employment within a specific job role.
In Hotel Butlins, the role played by the hotel Manger is dealing with day to day operation of the
hospitality industry. He is performing wide variety of roles and responsibilities related to
management , accounting, sales and services. He is a detailed oriented person , oversee all the
important plans and policies to administer the work effectively and more efficiently (Redmond
and Sharafizad, 2020). The Hotel Manger make plans monitor the activities, review the
performance and create the better service for their customer. The following skill are considered
as important for the hotel manager :
 Research information: The hotel manager is responsible to identify and collect the
sources through which the consumer can be attracted. The resources help the manager to
gather information to understand their need and expectation from the hospitality industry.
Risk Management: It is important for the hotel manager to assess the risk in order to reduce its
burden on the organization. The risk management helps the hotel manger to evaluate such risk to
achieve success of the resort of Butlins in order to survive in the competitive market.
Strategic Vision: The hotel Manager set the vision of the hospitality industry to achieve the
short term and long term objective of the organization to achieve the long height of success.
10. Construct a development plan to enhance your chosen skills and competencies within a
specific work context.
To make effective planning of the hospitality industry, the hotel manager of Butlins Resort, are
required to handle the problems of the guest to serve them best service of their organisation. The
evaluation has been made by the manger to enhance certain skills and capabilities such as
communication skill, team work skill, leadership skill, interpersonal skill in make effective
communication and better interaction with the hotel guests. These skills have strong capacity to
convince others by applying certain techniques of learning (Treuren, Manoharan and Vishnu,
2021.) . These skills not only helps in organisational growth but also ensure personal growth of
the individual. It is the door of opportunities for the hotel manager to learn from other who come
from different culture and tradition.

11. Provide a detailed development plan that applies underpinning learning and
development theory in a specific work context.
The job role of the hotel manager is crucial to outline the development plan to generate
skills and knowledge of a person. It is most important for the hotel manager to manage all the
work of the organisation to reduce stress and workload. The skills helps to accomplish the goal
in a specified period of time. The Butlin's Resort is well known Resort in the United Kingdom
and famous for its quality services and employees, as they put all their efforts to ensure good
services to their guests so that they can enjoy the holidays happily. The hotel manager perform s
various roles and responsibilities towards the organisation to implement the decide plans and
strategies for smooth functioning of the hospitality industry. The management process has been
followed by the hotel manager to effectively monitor the activities within the hotel. It includes
proper planning , organising, selecting, recruiting and motivating the other employees to serve
better services to their guests
12. Produce a comprehensive development plan that sets out clear and achievable
targets, strategies and outcomes of learning and training within a specific work context.
The Butlins Resort has ultimate target of profit earning through effective team work and
communication within the organisation. The manager puts all their efforts to motivate the
employees to increase efficiency and performance of their employees so that they can achieve
the target of profit maximisation (Uysal and Sirgy, 2019). The outcome of learning process
helps the manager to develop the listening skill and learning skill from the other employees so
that effective communication within the organisation can be achieved. It helps to build strong
relation with the team mates to accomplish the set plans and strategies in a given time frame.
CONCLUSION
From this above report, it has been concluded that professional identity and practice are most
important factor to ensure the growth and development of the organisation. The hospitality
sector expressly required such skills to interact with the people who are comes from different
culture and background. The hotel manager plays key role in performing various kinds of roles
for the effective administration of all the work. It coordinates and manage the work and set the
time frame to accomplish the goal in a given span of time. With the helps of learning

comprehension , the hotel manager enhance the career opportunities and serve the better services
to their clients. The different role has been performed by the hotel manager form planning to
accounting, he is able to perform each and every task to ensure growth of the service industry.

REFERENCES
Books and Journals
 Adeyinka-Ojo, S., 2018. A strategic framework for analysing employability skills deficits
in rural hospitality and tourism destinations. Tourism Management Perspectives, 27,
pp.47-54.
 Ampountolas, A., Shaw, G. and James, S., 2019. Active learning to improve self-
confidence and decision-making skills through the use of hotel simulation. Journal of
Hospitality & Tourism Education, 31(3), pp.125-138.
 Andrades, L. and Dimanche, F., 2019. Destination competitiveness in Russia: tourism
professionals’ skills and competences. International Journal of Contemporary
Hospitality Management.
 Bimrose, J. and Brown, A., 2019. Professional identity transformation: supporting career
and employment practitioners at a distance. British Journal of Guidance &
Counselling, 47(6), pp.757-769.
 Bratton, J. and Watson, S., 2018. Talent management, emotional labour and the role of
line managers in the Scottish hospitality industry: A roundtable discussion. Worldwide
Hospitality and Tourism Themes.
 Brown, T. and Stokes, P., 2021. Events management as a community of practice. Journal
of Hospitality and Tourism Insights.
 Eissner, S. and Gannon, J., 2018. Experiences of mentoring in the UK hospitality
sector. Journal of Human Resources in Hospitality & Tourism, 17(3), pp.296-313.
 Fraser, B., 2020. From hospitality classrooms to successful careers: A current appraisal of
Australian international hotel requirements. Journal of Hospitality & Tourism
Education, 32(4), pp.234-254.
 Joseph Sirgy, M., 2019. Promoting quality-of-life and well-being research in hospitality
and tourism. Journal of Travel & Tourism Marketing, 36(1), pp.1-13.
 Mooney, S. and Jameson, S., 2018. The career constructions of hospitality students: A
rocky road. Hospitality & Society, 8(1), pp.45-67.
 Redmond, J. and Sharafizad, J., 2020. Discretionary effort of regional hospitality small
business employees: Impact of non-monetary work factors. International Journal of
Hospitality Management, 86, p.102452.
 Treuren, G.J., Manoharan, A. and Vishnu, V., 2021. The hospitality sector as an
employer of skill discounted migrants. Evidence from Australia. Journal of Policy
Research in Tourism, Leisure and Events, 13(1), pp.20-35.
 Uysal, M. and Sirgy, M.J., 2019. Quality-of-life indicators as performance
measures. Annals of Tourism Research, 76, pp.291-300.