Professional Identity and Practice in Premier Inn: Evaluating Skills, Competencies, and Approaches for Personal and Professional Development

Professional identity and
practice

Contents
INTRODUCTION...........................................................................................................................1
TASK 1 and TASK 2.......................................................................................................................1
Introduction and overview of organisation..................................................................................1
Evaluating benefits and importance undertaking personal and professional development and
how it enhance career opportunities............................................................................................1
Investigating skills and competencies expected by an employer for specific job role in selected
organisation..................................................................................................................................2
Critical evaluation of own ability, skills and competencies for in job role in organisation
through use of two self evaluation models to undertake an audit of own hard and soft skills....3
Review of different learning approaches and theories used for personal and professional
development.................................................................................................................................4
Best approaches of development to enhance own personal and professional development........5
Critical evaluation of on going professional development and related skills required within
context of selected organisation ..................................................................................................5
Critical evaluation of own skills and competencies most relevant approaches of development
of personal and professional life for specific job role..................................................................6
Critical evaluation of self competencies and skills required to meet expectations of employer
regarding specific job role...........................................................................................................6
TASK 3............................................................................................................................................6
Detailed development plan which applies underpinning theory of learning and development in
context to specific work...............................................................................................................9
Producing comprehensive development plan which sets out clear and achievable targets,
strategies as well outcomes of training and learning within context of specific job role............9
TASK 4 .........................................................................................................................................10
Undertaking a job interview for a specified job role ................................................................10
Review key strengths and weaknesses in regards with job interview process .........................10
Ascertaining job interview process and challenges to overcome them ....................................11
Producing critical reflection of interview process as well as own abilities ..............................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The term professional identity is referred to as concept which describes how an
individual perceive itself in context of occupation and how it is communicated to others
(DiPietro and Bufquin, 2018). Professional identity can be defined as identification of an
individual along with their different attributes, beliefs, experiences, values, and objects which
directs a person in attaining organisational objectives. It includes practices that help with
adoption and identity development in the professional world. Such an identity is both perceived
as a profession and created through various aspects to define individuals in current and intended
professional life.
Premier Inn is chosen to have better understanding of professional identity and practices.
Chosen hospitality organisation is a British limited hotel chain and largest brand of UK wit more
than 72000 rooms and 800 hotels. This report discuss about recent development in
professionalism, self directed learning, career opportunities with motive to enhance professional
identity. It further focus on competencies, skills, different approaches of learning and
development to perform a particular job role.
TASK 1 and TASK 2
Introduction and overview of organisation
Premier Inn is group of hotel chosen to have better understanding of professional identity and
practices. Premier Inn is a British limited hotel chain and largest brand of UK wit more than
72000 rooms and 800 hotels (Premier Inn, 2020).
Evaluating benefits and importance undertaking personal and professional development and how
it enhance career opportunities
The ongoing professional development is the continuous process of maintaining,
developing and documenting professional skills of an individual (Qiu, Dooley and Xi, 2020).
These skills can be acquired formally through proper training or informally through watching
others at job. Ongoing professional development assist individual in gaining new knowledge and
developing problem solving ability. The importance and benefits undertaken in ongoing personal
and professional development at Premier Inn hotel group are mentioned below:
Improve work life balance: The individual who are dedicated towards professional and
personal development have better balance between work and personal life. The knowledge of

Individual about which hours are best for work and understanding break time can enhance better
work life balance of authorities at Premier Inn.
Build confidence level of individual: The development programmes related to personal
and professional development makes improvement in confidence level of individuals which
assist them in improving their productivity level (Mauri and Et. Al., 2018). High confidence
level is important to improve abilities in order to take critical decisions for work at organisation.
Continuous personal and professional development is main focus of authorities at Premier Inn
with motive of increasing their confidence level. The increased confidence level of authorities
assist them in quickly responding and making effective decisions for operations.
Career promotions: Continuous personal and professional development is regarded as
vital chance for promotions in career of an individual. The authorities of Premier Inn focus on
personal and professional development in order to create new career opportunities as well as
promotions in current organisation. Promotion to new role likely to involve new learning of new
skills and acquiring key interpersonal skills.
Investigating skills and competencies expected by an employer for specific job role in selected
organisation
An individual require various skills and competencies to perform their job role
effectively. Every job role require different set of skills and competencies which are being
expected by employer from potential employee. The skills and competencies which are required
by employer of Premier Inn for hospitality managers job role are described below:
Communication skills: The most important skill for being a hospitality manager is good
communication skills. The employer ask for good communication skills from an individual to
become managers of Premier Inn. Having good communication skills enable a managers to
manage and communicate with its guests, employees, vendors in an effective way.
Empathy skills: A good manager must be empathetic, it means being able to understand
what is the feeling of their customers and employees (Schwepker and Dimitriou, 2021). The
employer of Premier Inn expect that its manager must be empathetic which will enable them to
see perspective of others and see things from different angles. If a manager has empathy than it
enable them to get through many difficult situations.