Professional Identity and Practice in Hospitality Industry: A Case Study of Corus Hotel

This report focuses on the professional identity and practice in the hospitality industry, with a case study of Corus Hotel. It evaluates the benefits of ongoing professional and personal development, investigates the skills and competencies expected by employers, and provides a development plan to enhance skills and competencies.

Professional identity
and practice

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 & 2.....................................................................................................................................3
An introduction to and overview of Corus Hotel........................................................................3
Evaluation of benefits and importance of undertaking ongoing professional and personal
development and in what manner it develop career prospect.....................................................3
Investigation into skills and competencies expected by employer for specific roles in chosen
organisation.................................................................................................................................4
Critical evaluation of own ability, skills and competencies for one particular job role by using
self evaluation models to undertake audit of hard and soft skills...............................................5
Review of the range of different learning theories and approaches used for
personal and professional development.....................................................................................6
Consideration of the best development approaches to enhance your own
professional and personal development.....................................................................................7
TASK 3............................................................................................................................................9
Construct a development plan to enhance your chosen skills and
competencies within a specific work context.............................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Professional identity define as a set of beliefs, attitudes and understanding within the
professional group. It consist of individual alignment of roles, responsibilities, ethical standards
and values to be highly consistent with practice which was accepted by the specific profession.
This report is based on hospitality industry where an individual focus on enhancing their job
career by choosing particular job position. To complete this report Corus hotel is undertaken
where evaluation of benefits and importance of ongoing professional and personal development
is depicted (Cruess, Cruess and Steinert, 2019). Further it investigate skills and competencies
expected by employer to perform pub and grill manager in Corus Hotel. This also inculcate skills
and competencies which are needed to perform job role in hospitality industry along with
learning theories, best development approaches that are crucial to maximise personal and
professional development. It also inculcate development plan to improve skills and
competencies.
TASK 1 & 2
An introduction to and overview of Corus Hotel
Corus hotel was launched on 1998 by the regal hotel group. It is a group of 8 hotels in
UK and 2 in Malaysia. This hotel is fully committed to safety and well-being of guest and staff
where every people feel safe and secured (Matheson and Sutcliffe, 2018). It is a tour desk that
offer help with ticketing and travel arrangement. It offer bar, pub, cafe services in a cosy setting.
Although guest has an option of dining at patio that offer views to garden.
Evaluation of benefits and importance of undertaking ongoing professional and personal
development and in what manner it develop career prospect
Ongoing Professional development is useful in dealing with whatever come on an
individual way. Learning new skills support to move on different roles within organisation and
also be more attractive to companies in which a person want to work. It is evaluated that
undertaking of ongoing professional and personal development that highly beneficial for
individual to select a particular job role because it gives competitive edge at crowded place. This
also help out in standing top in the organisation industry. Hence, it enhances the career prospects
in several manner of individual person by build confidence and creditability. For instance- anj
individual person indulge in ongoing professional and personal development due to this they get

an effective job role in Corus Hotel, of Pub and Grill manager because an individual have gain
up to date knowledge of current working practice that helps in expand horizon to support career
development.
Investigation into skills and competencies expected by employer for specific roles in chosen
organisation
There are several skills and competencies which are expected by employer of Corus
Hotel, UK while selecting the Pub and grill manager. Some of them are presented below:
 Communication skills- It is one of the essential skill that has been considered by Corus
hotel while hiring a pub or grill manager (Ursin and Paloniemi, 2019). It is essential that
a person is able to communicate the product and services which they offers from team
members, senior management, customers, vendors, stakeholders etc. Hence it is crucial
for pub and grill manager to aware about their bidy language, eye contact. They must also
emphasis on observing customers to solve any kind of issues. Pub manager also ensure
that customers feel welcome at home.
 Customer service skills- Retain customers is one major expectation of Corus Hotel
employer from pub and grill manager. Therefore, a talented pub and grill manager is able
to read customers like book and also able to know how to make a guest happy. Hence it is
merely expected by employer of Corus Hotel when they hire pub manager so that
proficient results are attained.
 Leadership skills- It is another expectation of employer of Corus Hotel from a pub and
grill manager because effective leadership skills helps to keep the staff happy and
encouraged. It is essential to satisfied the employees by pub and grill manager so that
they attracts loyal customers.
 Decision making skill- It is another expectation that manager have while recruiting a
candidate for Pub and Grill manager. As a Pub manager is highly efficient to take
decision regarding the stock filling so that customers are satisfied with the services and
retain with the longer period of time.

Critical evaluation of own ability, skills and competencies for one particular job role by using
self evaluation models to undertake audit of hard and soft skills
To critical evaluate the own ability, competencies and skills for Pub and Grill manager,
this report use self evaluation model including personal skill audit and SWOT analysis by
including hard and soft skills.
Personal skill audit for Pub and Grill manager are presented below:
Skills
Hard skills
 Management
skill Marketing
skills
Soft skills
 Leadership
skill Communicatio
n skill
Self assessed
8
7
7
9
Score from others
9
8
8
6
Outcome
-1
-1
-1
3
Abilities
 Team work Problem
solving ability
8
6
7
8
1
-2
Competencies
 Ability to learn Decisiveness
9
6
8
9
1
-3
By the above reflected audit, Pub and Grill manager get rated out of 10 from others and
by self evaluation. It shows positive and negative results. Negative results shows those skills in
which a person is good on the other hand positive outcomes shows weak skills. In that manner,
Pub and grill manager is weak in communication, team work and ability to learn new things at
workplace (Carpenter and et. al., 2019). As a Pub and Grill manager best skill are marketing,

management, leadership, problem solving and decisiveness. Following strength and weaknesses
are depicted through skill audit of Pub and grill manager.
SWOT Analysis through skill audit of Pub and Grill manager
Strength Weaknesses
 I am a good decision maker because I
properly evaluate issues and take
decisions accordingly.
 I properly plan and control the
activities that shows high management
skills.
 As I promote and attract customers
appropriately that shows my marketing
skill was good.
 I easily influence the subordinates to
conduct their task properly that shows
strong leadership skill.
 I can solve on the spot issues of
customers so that they become loyal
towards company. This represent
effective problem solving skill
(O’Regan, Smithson and Spain, 2018).
 My communication skill is weak
because I cannot belong to technical
background.
 My team work ability is weak because I
have no knowledge regarding laws and
conducts.
 Due to low ability to learn new things I
cannot present creative ideas for
enhancing customer base.
Review of the range of different learning theories and approaches used for
personal and professional development
Learning theories is used to examine how students receive, retain or process knowledge
during the time of learning. It is a framework that is used to understand how information and
knowledge is understood and in what manner learning take place. In context of Corus hotel, for
Pub and Grill manager range of learning theories and approaches are demonstrated so that
individual personal and professional development is done that are shown below:

 Behavioural learning theories- This is an effective learning theory as change in
frequency of occurrence that create as a function of environmental factors. It basically
explain the observable phenomena where punishing consequences likely to be less
occurred. This learning theory depicts how a person learn new things. Hence this theory
is very effective for an individual person in order to develop personal and professional
development (Weran and Kuswandono, 2021). It is very effective theory when a person
learn new things they get rewards due to this they emphasis on learn new things and
demonstrate creative ideas. This enhances the long term success of business. It generally
occur when new behaviour or changes occur. For instance- a person get a job role of Pub
and Grill manager for this they need to emphasis on learn new things to create something
new so that more customers are attracted towards hotel for a long time period. Therefore
at this time behavioural theory is highly beneficial in personal and professional
development. Cognitive learning theories- This theory explains in what manner internal or external
factors influences individual mental processes in order to supplement learning. For Corus
Hotel, learning is essential process of relating new information that a person already
understand (Rasmussen and et. al., 2018). In this it is crucial for trainer to frame a
friendly environment for learning so that Pub and Grill manager effectively perform their
goal. In this learner adopts the blooms taxonomy in which a learner learn new things by
creating, evaluating, analysing , applying, understanding and remembering the fact so
that personal and professional development will grow that is used to get proficient results
in developing living standard.
 Development theory of learning- It represent systematic manner of thinking in what
manner an individual person grow from childhood to adult to elderly people. The main
aim of this theory is to emphasis on in what manner a child move from through several
stages of life to achieve the targets effectively (Ronningstam and et. al., 2021). This
theory of development is very helpful for a person when they indulge in developing
personal and professional field.

Consideration of the best development approaches to enhance your own
professional and personal development
A person can enhance their own professional and personal development by using several
development approaches. In terms of get the job in Corus Hotel as a Pub and Grill manager
several approaches of development are presented below:
 Overcome from fear- A fear stops the growth and progress of an individual person. If a
person have fear of public speaking than they want to emphasis on taking classes for
improving it. For instance- an individual person want to become a Pub and Grill manager
for this they need to enhance their communication skill. This help to communicate with
customers effectively. Hence it is best development approach that is emphasis by a
person to maximise the professional and personal development.
 Always ready to learn new things- It is very essential for an individual to try and
explore new ideas to stand out to be heard. Thus being a active person is very essential to
learn new things that helps to generate innovative ideas properly. This development
approach is useful because of this a person is able to enhance their personal and
professional development (Khristoforova, 2019).
 Observe others- It is crucial development approach where individual learn and watch
from the people from whom they inspire. These people are supervisor, family member or
a public figure. This help individual to enhance their personal and professional
development (Ben‐David and et. al., 2021). For instance- a person who work as a Pub
and Grill manager in Corus Hotel need to emphasis on this development approach so that
they attain their targets prominently and it also assist in improving growth and prosperity
within personal and professional terms.
 Keep a journal- It is important to write a journal every day or a week because it help in
self-awareness and also effective to reflect on recent events, conversations etc. It might
be printed on paper, hand written or sharing thoughts or experience by using blogs. This
development approach is very useful for an individual who become a Pub or Grill
manager. Hence it improves the personal and professional development.
 Be priority fanatic- It is important to set the goals as per the importance, on every day
basis. Hence it is significant to being obsessed with getting correct priority (Eslamdoost,
King and Tajeddin, 2020). Thus it enhance the development in personal and professional

development. In context of a Pub and Grill manager, it is very essential to become a
decision on priority basis so that overall targets are attained on time effectively and
efficiently. It enhances the success of an individual person in professional career along
with grow living standard of people.
TASK 3
Construct a development plan to enhance your chosen skills and
competencies within a specific work context
Personal development plan within Pub and Grill manager role in Corus hotel, UK
Current Skills and
Competencies used in
personal and
professional plan
Goals Personal /
Professional
Development Plan
ACTIVITY
Indicate how
you have
monitored learning
and
development
theory
Evaluate the
effectiveness of your
personal
development plan
Communication skill Short term goals By the above
explained learning
theories cognitive
belong to achieve
short term goals
because for it reflect
internal and external
factors that influences
changes.
Hence it is notified
that the effectiveness
of the personal
development plan is to
enhance goodwill,
growth at marketplace.
Team work Medium terms From the above
learning theories it is
to be indicate that by
having behaviour
learning theory I have
From this it is
evaluated that this is
highly effective for
personal development
because by this a

easily achieve the
medium term goals
(Day, 2018)
(YERMENTAYEVA
and et. al., 2018).
person learn or accept
change very easily that
helps to work in a
team promptly.
Ability to learn Long term goals By using development
learning theory I have
easily achieve the long
term target and it also
enhance my learning
ability.
From this I have
evaluated that this
learning theory is very
effective for enhancing
communication skill.
CONCLUSION
From above information it is concluded that professional and personal identify is very
effective topic in developing the career prospects. This is very helpful to capture more
opportunities under the business industry. This report inculcates a discussion of Corus Hotel
along with the description of skill and competencies that employer expect from Pub and Grill
manager. Hence this report is useful to gain profitable results in making prominent personal and
professional identity. This report also elucidates self evaluation model using skill audit and
strength and weakness so that overall individual skills, abilities and competencies are recognised
and improved on set time frame. Further this report is also used to reflect learning theories and
best development approaches so that individual enhance their own personal and professional
development which is important to maintain high living standard in community. After all these, it
is also concluded that for improving chosen skills and competencies for Pub and Grill manager
this report is very helpful because it construct a development plan using PDP model so that high
profitable results are enjoyed. At last it transcript the interview and self-reflection to examine
themselves as a Pub and Grill manager.

REFERENCES
Books and Journals
Ben‐David, S. and et. al., 2021. Perspectives on personal identity in the early stages of psychosis:
A survey of Canadian clinicians. Early Intervention in Psychiatry. 15(4). pp.1038-1043.
Carpenter, J.P. and et. al., 2019. Teacher identity and crossing the professional-personal divide
on Twitter. Teaching and teacher education. 81. pp.1-12.
Cruess, S.R., Cruess, R.L. and Steinert, Y., 2019. Supporting the development of a professional
identity: general principles. Medical teacher. 41(6). pp.641-649.
Day, C., 2018. Professional identity matters: Agency, emotions, and resilience. In Research on
teacher identity (pp. 61-70). Springer, Cham.
Eslamdoost, S., King, K.A. and Tajeddin, Z., 2020. Professional identity conflict and (re)
construction among English teachers in Iran. Journal of Language, Identity &
Education.19(5). pp.327-341.
Khristoforova, E.V., 2019. Formation of Professional and Personal Identity of Additional
Education Teachers. Bulletin of Psychological Practice in Education. 16(3). pp.123-
130.
Matheson, R. and Sutcliffe, M., 2018. Developing belonging, community and creating
professional identity. In Transition in, through and out of higher education (pp. 31-45).
Routledge.
O’Regan, A., Smithson, W.H. and Spain, E., 2018. Social media and professional identity:
pitfalls and potential. Medical teacher, 40(2), pp.112-116.
Rasmussen, P. and et. al., 2018. Factors influencing registered nurses' perceptions of their
professional identity: An integrative literature review. The Journal of Continuing
Education in Nursing. 49(5). pp.225-232.
Ronningstam, E. and et. al., 2021. Facing a patient’s suicide—The impact on therapists’ personal
and professional identity. Practice Innovations.
Ursin, J. and Paloniemi, S., 2019. Conceptions of teachership in the professional identity
construction of adult educator graduates. Teacher Development. 23(2). pp.233-248.
Weran, Y.I.T. and Kuswandono, P., 2021. TEACHER IDENTITY AS A ROOT OF TEACHER
SELVES: PROFESSIONAL IDENTITY VS PERSONAL IDENTITY. Journal of
English Educational Study (JEES). 4(1). pp.49-58.
YERMENTAYEVA, A.R. and et. al., 2018. Peculiarities of Professional Identity in
Teachers. Revista ESPACIOS. 39(29).