Reflective Assessment and Company Report - Desklib

Professional placement –
Reflective assessment and
company report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PROJECT TWO – INDUSTRY ANALYSIS.................................................................................3
Barriers to entry...........................................................................................................................6
Competitor analysis.....................................................................................................................7
FUTURE STRATEGIES.................................................................................................................9
RECOMMENDATIONS.................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
Books and Journals....................................................................................................................11

INTRODUCTION
Industrial analysis is the tool which helps the company understands its position when
compared to other companies which offers same type of products. Having an understanding of
all the factors is important in the process of effective strategic planning. It helps the companies to
identify the threats and opportunities coming in the way of business’s success. Industrial analysis
helps to focus on resources which lead to the development of unique capabilities. This results in
gaining competitive advantage. Summit foods is a company working in the food production
sector is headquartered in Preston, United Kingdom (Aithal, 2017). It produces food products
and is a manufacturer of frozen retail and microwavable snacks. Summit foods offer ready meals
which are under the snacks category. It manufactures frozen and cooked products like sausages
and burgers along with many other ingredients. The products include wide range of cooked,
flame and grilled burgers, beef, chicken and many other platter meals along with the frozen
microwaveable snacks. This report deals with the industry analysis of Summit foods by using
appropriate theories and concepts.
PROJECT TWO – INDUSTRY ANALYSIS
PESTEL analysis
Political: Government has applied so many regulations especial for different parameters related
to the food production industry. The main regulations are mainly due to the cleanliness of the
kitchen and the rooms where food is stored. The political restrictions imposed consist of wide
range of regulations. Summit foods are supposed to follow the standards used for storage and
transporting the food items. The company has to align with the requirements and the safety
conditions for the business. Food production industry is thus the most tightly restricted sector
when compared to all other industries (Culot, and et.al., 2020). The benefits of such regulations
are that the consumers of the food products are not exposed to any poor form of quality of
nutrition. Following these complex regulations can result in cutting the profit margins for
Summit foods. These regulations are complex to follow and missing one of them can result in
revoke of licence for production of food items. The current trends in the food industry affect the
business of Summit foods. People are more motivated to in becoming healthy and very much
health conscious. This has forced Summit foods to bring in more healthier options in the
products they offer. The imposition of health policies are making companies like Summit foods

to produce food items with lower sodium content and fewer sugar intakes. The numbers of
calories present in a food are also limited which affects the purchase of foods as well as the
import and export of the food items.
Economical: The trend of the population is to get richer. This means that people from the lower
and middle class are growing and have money to spend on luxury items and have the standard of
living. These luxury places include going to high and reputed restaurants. The revenue of the
food industry on overall terms in growing however, companies like Summit foods does not come
into the luxury category. Individuals these days are more looking to invest in the food product on
which they can trust. However, the increasing labour costs as the labours are more money these
days. This leads to the costs of hiring the worker to increase a lot in the industry of Summit
foods. The increase in labour rates is not just a result from the increasing demand for employee
but also from the higher and higher expectations from the government’s side with regards to the
minimum wage (Liu and et.al., 2018). The increasing labour in the country is simple which leads
to less margin for the owner and thus, generation of less profit from the business. Along with
this, the interest on the food rates and the tax on the spending of customers affects the
opportunities open for Summit foods. This has led to slow down in the sales.
Social: People now a days are more curious to know about the relation between food and its
impact on their bodies. This clear facts have made people become health and body conscious.
They are motivated to keep their personal health well. The trend has that people are looking to
fuel up their bodies with much more healthier options. This impacts the business of Summit food
in both positive and negative ways. The business of the company has to adapt in order to stay
updated with this trend. Summit foods has to find new approaches in selling their product which
turn out to be more appealing in the way of being much healthy. Along with the healthy
consciousness, Summit foods must also be knowledgeable about the dietary restrictions of the
individuals. The food products having high quantity of gluten can lead to high level of negative
effects on individuals having celiac diseases. Customers of Summit foods expects more
regarding the understanding of the company and the needs and requirements of people. This
impact of social factors is not necessarily a negative impact but will result in many changes
happening in the production process of the Summit foods. People are becoming more concerned
about the lives of animals and thus are turning into vegetarians and vegans. This has high