Professional Practice

Professional Practice

Contents
INTRODUCTION.....................................................................................................................................4
METHODOLOGY....................................................................................................................................5
FINDINGS.................................................................................................................................................6
DISCUSSION..........................................................................................................................................16
CONCLUSION........................................................................................................................................16
REFERENCES........................................................................................................................................18

INTRODUCTION
Background
Creams Cafe is most well-known dessert parlors in United Kingdom with a substantial
market share in this sector. Furthermore, company's market is confined to United Kingdom,
which has substantial negative impact on performance or market expansion. Furthermore, the
complete menu of this dessert parlor is well-known for its flavor and distinctiveness (Ang, 2021).
In literature review, there has been information collected by using the secondary sources
like books, journals, scholars and others. There has been identified some issues faced by the
Creams Café and the ways to overcome from them. Firm is facing issues related to the market
expansion due to expanding all competitors firm in this sector. All the other organizations are
using the online technologies in order to attract more consumers. There is a need to Creams Cafe
to implement all online facilities among organizational working process so that they can attract
consumers and communicate with them effectively (Dhaliwal, 2020). On the other hand, Creams
Café will organize the different social media campaigns, marketing as well as promotional
strategies in context to attract the large number of customers towards company. To enhance its
customers base, there is a need to Creams Café to expand its business in other countries.
Identification of Gap
The current investigation is all about the different issues faced by the Creams Cafe
company regarding the business expansion and adopting advanced technology. Creams Café uses
the different social media to attract customers by providing them company information.
Conducting the research helps in bridge gap by also determining that this company finds the
different market entry strategies to conduct its business in other countries.
Organization Statement
The statement of Creams Café is that it needs to make improvement in market expansion
so that it can be perform effectively in extensive manner. This café adopts advanced technologies
in operational procedures to enhance organizational productivity as well as profitability (Lee,
Chua and Han, 2020).