Market Research and Production Process in Cadbury's

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Professional Project
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Executive summary:
The following research report explicitly reflected on the interplay between production
process and market research in context of Cadbury’s. The primary objective of the research
was to identify the effectiveness of market research in identifying the risk factors for
production process thereby drawing remedial measures for improving the effectiveness of
production management. The introductory section of the report was characterized by
profound references to the background context of the research activity, aims and research
questions that can be assumed as objectives for the report. The literature review presented in
the report emphasizes on the review of secondary sources of information related to
production management, its distinct aspects and market research. The literature review
provided basic inputs for the data analysis process thereby leading to the inferences from the
research activity that can address the objectives identified in the research. Final part of the
research report comprises of references to the gaps recognized in research and possible
recommendations for future research activities in this context.

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Contents
Introduction:...............................................................................................................................4
Project Context:..........................................................................................................................4
Project Proposal:........................................................................................................................5
Background:...........................................................................................................................5
Aims and Objectives:.............................................................................................................6
Research questions:................................................................................................................6
Literature Review:......................................................................................................................6
Project plan:...............................................................................................................................9
Data analysis and findings:........................................................................................................9
Research gap:...........................................................................................................................11
Future recommendations:.........................................................................................................11
Conclusion:..............................................................................................................................12
References................................................................................................................................12

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Introduction:
Production management is a major contributor to the performance of an enterprise that is
responsible for integrating and transformation of different resources in the production
subsystem of an organization. The resources are transformed into final products and services
in a controlled manner in accordance with the organizational policies and objectives. The
modern environment available for business organizations reflects on the dynamism observed
in the customer preferences. This factor serves as the indicator of the opportunities for
alignment of production processes with customer requirements. The anticipation of customer
needs could be realized profoundly through the realization of market research that provides
comprehensive insights into the product design thereby enabling the organization to
improvise their production process (Bell, 2017).
The confectionery industry is not new to the name of Cadbury’s which is a leading British
confectionery enterprise under full ownership of Mondelez International. The large scale
operations of the enterprise reflect on the needs to evaluate the issues with production process
of the organization and estimating the role of market research in determining the information
required for tailoring the production process to the market demands of people. The following
research aims to identify the relationship between market research and factors influencing the
production process that can be used to derive inferences into effective production
management of Cadbury’s (Burger & Hasse, 2013).
Project Context:
Production has been accounted as a promising business activity with the maximum potential
for inducing strategic advantage for an organization. Majority of research studies pertaining
to the implications of production management have been encompassed in the disciplines of
production and inventory control and operations control. The following research context is
vested in the variables of production management, market research and customer satisfaction.
The use of market research for acquiring information from customers regarding their
preferences has a substantial contribution to the improvement of customer satisfaction in
terms of the fulfilment of their requirements (Burger & Hasse, 2013).
The identification of underlying pitfalls in the production process of an organization could be
executed through internal audits only to imply references to the bias observed from the
consideration of organizational perspective in such analyses. Empirical studies have
comprehensively indicates references to the interplay between the distinct relationship