Innovation and Enterprise: Cadbury Case Study

Innovation &
Enterprise BMS 409

Table of contents

INTRODUCTION...........................................................................................................................1
Background of organisation.............................................................................................................2
Overview................................................................................................................................2
Goals and objectives...............................................................................................................2
Mission, vision and values.....................................................................................................2
Description of situation....................................................................................................................2
Overview................................................................................................................................2
Reason behind the succession of the idea...............................................................................3
Implementation of the idea.....................................................................................................3
Benefits to business................................................................................................................3
Literature review..............................................................................................................................3
Theories of innovation............................................................................................................3
Types of innovation................................................................................................................4
Key elements of innovation....................................................................................................4
Importance of innovation.......................................................................................................5
Analysis of the product, service and process...................................................................................5
Product and services...............................................................................................................5
STP.........................................................................................................................................5
Cost.........................................................................................................................................5
Launching technique..............................................................................................................6
Recommendations with justification................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8