Professional Research And Communication Report 2022

Running head: PROFESSIONAL RESEARCH AND COMMUNICATION
Professional research and communication
Name of the student
Name of the university
Author note

PROFESSIONAL RESEARCH AND COMMUNICATION1
Title
Critical evaluation of Search Engine Optimisation for developing dynamic websites
Introduction
This report will propose to examine search engine optimisation as a tool for
developing dynamic websites. Internet of things have become the part and parcel of everyday
life of general population. This has led to the increase in online services provided across
various industries. Recent study performed by China Internet Network Information Centre
(CNNIC) has shown that more than 70% of the consumers prefer using online platform to
search for information (Giomelakis & Veglis, 2015). This has led to an increase in
competition on the online websites and companies started using optimisation of websites for
search engines to boost their online business.
Research Objective
The objectives of the research are as follows:
 To examine the existing knowledge of search engine optimisation for developing
dynamic websites
 To identify future possibilities of making ecommerce websites more dynamic using
search engine optimisation
Research Question
What are the future possibilities of making ecommerce websites more dynamic using search
engine optimisation?
Research Methodology
This study will develop a mixed research design and qualitative approach to collect
relevant data on the research topic. Secondary data will be collected from peer reviewed
journals and articles to evaluate existing research on search engine optimisation and dynamic
websites development (Taylor, Bogdan & DeVault, 2015). The research will also collect
primary data by developing a semi structured interview with IT experts to understand the
future possibility of search engine optimisation in developing dynamic ecommerce websites.
The research will use a pragmatic approach to shape the research question and develop
instruments based on the goals of the research.