Influence of corporate structure PDF

PROGRAM TITLE: BTEC BUSINESS
UNIT TITLE:
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DATE RECEIVED: 04/10/2021
TUTORIAL LECTURER: Ms PHAM HUONG THUY
WORD COUNT: ................................................
STUDENT NAME: NGUYEN HA HOANG
STUDENT ID: BKC12354
MOBILE NUMBER: 0972774425

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Table of content
I. Introduction.............................................................................................................................3
II. Company introduction:..........................................................................................................3
1. Location and contact........................................................................................................3
2. Product portfolio and service...........................................................................................3
3. Business objectives..........................................................................................................4
III. Business type........................................................................................................................5
IV.Size and scope.....................................................................................................................13
1. Size of company............................................................................................................13
2. Scope of company............................................................................................................16
2.1. Industry......................................................................................................................16
2.2. Commerce..................................................................................................................18
V. The type of the structure......................................................................................................18
VI. The functional areas of the business..................................................................................20
VII. Evaluation on how this structure......................................................................................21
VIII. Evaluation on how this functional areas allow the business to strategically plan to help
achieve the business’s purposes and aims................................................................................21
1. The influence of corporate structure on strategic planning to help the company achieve
its business goals..................................................................................................................21
2. The influence of the organization of departments on strategic planning to help the
company achieve its business goals.....................................................................................22
VIII. Evaluate possible conflicts caused by this organizational structure and by the
interrelationships among the functions....................................................................................23
Marketing department and Sales department:......................................................................23
Human Resources department and Accounting department:...............................................23
IX. Recommendations as the solutions to solve the upper conflicts........................................23
Marketing department and Sales department:......................................................................23
Human Resources department and Accounting department:...............................................23

X. Reference list.......................................................................................................................24
I. Introduction
In today's modern society, when science and technology are developing more and more,
people are more and more concerned about the health of themselves or their family members
as well as taking care of their homes. That is why the companies developing these product
lines appear in mass and compete with each other all over the world. Thank you to all
investors, customers, employees or anyone who is needed and interested in the information
the company provides. This report was divided into several sections, each section will contain
specific information about different areas of the company that people may need to pay
attention to better understand. The first part is the basic information about the company that
everyone should know before diving deeper. The second part is about the type of business as
well as the size and scope of the company. The third is about the type of structure and
departments along with the functions of those departments. The next part is the evaluation
comments on the type of structure, on the functions of the departments. From it, there will be
views on possible conflicts and conflicts in the structure and departments. Finally, the options
and ideas were given to solve these problems.
II. Company introduction:
1. Location and contact
Unilever Vietnam International Co., Ltd
Address: A2-3, Cu Chi Northwest Industrial Park, Cu Chi District, Ho Chi Minh City.
Phone: [phone].

Representative office: 156 Nguyen Luong Bang, Tan Phu Ward, District 7, Ho Chi Minh
City.
Phone: [phone]
Website: www.unilever.com.vn.
2. Product portfolio and service
Unilever Vietnam has over 400 product brands and thousands of Stock Keeping Units
distributed in 190 countries around the world. In Vietnam, Unilever's product portfolio is also
very diverse and rich, meeting almost all the needs in people's lives. Unilever Vietnam's
product portfolio so far has 26 branded brands, in which there are many Stock Keeping Units
inside, which are statistically classified into three main categories as follows: Foods and
drink, Personal care and hygiene products, Home care products. With 3 product lines,
Unilever has many famous brands in Vietnam such as OMO, Surf, Lux, Dove, Hazeline,
Ponds, P/S, Close Up, Vim, Cif, Sunsilk, Sunlight, etc. Every day more than 30 million
Unilever products reach consumers across the country, contributing to improving living
conditions, hygiene and health for all Vietnamese families. Next is about the company's
service. Enterprises especially focus on customer care because developing new customers is
more difficult than taking care of old customers and increasing service quality for old
customers. For example, in the case of OMO washing powder, it is one thing to focus on
product packaging, besides, OMO also focuses on product support services, because the
company knows that service is the guideline to make people happy. Service providers and
financial institutions play an important role in helping Omo stand firm in the market such as:
Market expansion, discounts, customer support, consulting, etc. This is what makes OMO
always remembered by users when it comes to washing powder products for their family.
(We are Unilever, 2020)
3. Business objectives
Together during the past, Unilever Vietnam has improved and enhanced the Vietnamese
People’s quality of life day by day. That is the biggest goal of our company. Unilever
Vietnam is proud to be a companion in the life of every Vietnamese citizen not only through
the company's products but also through our deep concern for the community and the
environment. Firm deeply believes that corporate social responsibility is an integral part of

business and the key to sustainable development. For Unilever, to be successful, company
must adhere to the Business Purpose of "the highest standards of business conduct with
everyone with whom firm deal, the communities of influence, and the environment in which
Unilever has an impact." Enterprise want to make a positive impact in many ways: through
our brands, our commercial activities and relationships, through our voluntary contributions,
and other ways. Enterprise is constantly committed to improving and protecting the
environment and strive to achieve our longer-term goal of developing a sustainable business.
<https://www.unilever.com.vn>
III. Business type
Unilever Vietnam is a public joint stock company because:
Company’s shares are listed on the NYSE. On September 18, 2021, the shares were sold for
53.95 USD and the issued quantity is 2,595,084. Unilever Vietnam's total investment capital
is 75,274,382 USD, of which 38,110,000 USD is charter capital. (Unilever PLC ADR (UL),
2021)