Progress Report: The Effect of Sales Training on Sales Force Activity

This report details a progress report on the effect of sales training on sales force activity. The report, submitted as part of a project, outlines the process from project conceptualization and approval to finalization and submission. It covers the research methodology, including data collection from journal articles and qualitative research methods, and presents an analysis of the impact of sales training on sales personnel's skills and knowledge. The study highlights the benefits of sales training, such as improved communication skills, employee retention, and increased sales productivity, while also acknowledging limitations due to the qualitative research approach. The report concludes that sales training significantly enhances sales force activities and contributes to better business outcomes, providing insights into the role of training in improving employee performance and organizational success.

PROGRESS REPORT
Student Name :
Student ID No. :
Supervisor Name :
Date of Submission :
Project Title: The effect of sales training on the sales force activity

Introduction:
The aim of this project is to highlight on the impact of sales training on the sales force activity.
This study mainly deals with the importance of sales training for improving the productivity of
sales force activities of the organization. Sales activities usually vary among the business
organizations. Each organization implements several types of product selling activities for
accomplishing their sales target. Some of selling activities includes negotiation, customer
approach, networking, lead generation and closing of deal. The process that were undertaken
during the months in each phase includes activity logs, lead tracking and reports on work
pending. Activity logs offer the organization with future actions and activity descriptions. Lead
tracking usually generates reports on sales level, productivity and financial data. Work pending
report reflects the business tactics and listing of task.
Phase I – (October 2017):
Project title conceptualization and approval
The progress of the report has been made based on the approval of the topic. The title approval
sheet had three topics – first is “Performance pay and satisfaction in organization”, second being
“The effects of sales training on sales force” and third as “Change management in organization”
and had been submitted on November 5, 2017. After the first submission, I was asked to add
objectives for the three topics and later the second topic had been approved by the advisor on
November 6, 2017 because discusses the importance of providing training and to evaluate its
impact on sales force activities. The other two are believed to be rejected because they were not
specific and did it not create a cause and effect relationship between the variables.
Writing of introduction

The introduction was started after the approval of the topic on November 6, 2017. After the
approval, there were few discussions with the advisor based on to start with the base of the study.
Further, the idea and suggestions were to relate the writing from the journal articles that reflect
the importance and purpose of training program in the organization. While writing the
introduction, I have focused on how the provision of training program benefits the organization. I
have also mentioned about the drawbacks of training program affecting the sales force activities.
Phase II - (November - December, 15 2017):
Data identification and gathering (including sources of data)
The data was collected from the journal articles, newspaper articles, student paper and website of
the organization.
Writing of literature review
While writing the literature review, I have focused on how the organization adopts different sale
training programs in the rapidly changing competitive business environment. I have collected the
information from the cited articles and other study materials for writing the literature review
about this topic.
Analysis and interpretation / corroboration of data
The data collected was analyzed by using qualitative research. This research approach
encompasses in-depth understanding about the sales personnel skill and knowledge that they
gather from training.
Phase III – (December, 16 – December, 30 2017):

Finalization and submission of the project
The project was finalized and submitted at the end of January 2018.
Limitation of the Research
As qualitative research was done in this research study, there was less availability of reliable data
that limits the scope of this analysis.
Conclusion
The project study was completed within specified budget and time frame. The analysis of the
project study reflects that sales training improves the sales force activity. As per my learning, the
study has not only helped in identifying the key factors in analyzing the basic role of sales
training but has also helped in further understanding the communication skills with their
members for increasing their sales product. Moreover, continuous sales training activities also
facilitate the in improving employee’s retention and turnover rate.