TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 Summarising the business plan...................................................................................................1 REFERENCES................................................................................................................................3 TASK 2............................................................................................................................................3 1. Primary Research for Havemore Beauty Saloon & Spa.........................................................3 2. Secondary Research for Havemore Beauty Saloon & Spa.....................................................4 3. Quantitative Research for Havemore Beauty Saloon & Spa..................................................4 4. Qualitative Research for Havemore Beauty Saloon & Spa....................................................4 REFERENCES................................................................................................................................4 TASK 3............................................................................................................................................5 1. Ethical Dilemma of Havemore Beauty Saloon & Spa............................................................5 REFERENCES................................................................................................................................5 TASK 4............................................................................................................................................6 1. Ways in which Havemore Saloon & Spa in compiling with diversity and equality in the process of recruitment.................................................................................................................6 2. The rights of new employees in Havemore Beauty Saloon & Spa.........................................6 REFERENCES................................................................................................................................6 TASK 5............................................................................................................................................7 1. Budget Cash Flow of Havemore Beauty Saloon & Spa........................................................7 .........................................................................................................................................................8 CONCLUSION................................................................................................................................8
INTRODUCTION Preparation of business plan is very important for an entrepreneur as it helps in providing the systematic activities in order to set up a new business venture. Business plan is the document setting out a business's future objectives as well as strategies in order to achieve them. It is the formal written document containing the goals of business along with the methods on how these goals can be attained and the time frame within which these goals needs to be achieved (Burns and Dewhurst, 2016). This present report will include the detailed business plan for Havemore Beauty Saloon & Spa.Business plan will include complete operations that are required in setting up different business. Report will also includes the dilemma that are facing up byEat Create and Repeat Restaurant.The budgeted cash flow for the new business is also prepared. TASK 1 Summarising the business plan Industry Beauty and Cosmetics is the industry in which this new business will be working in coming time. This industry has become one of the famous industry as in 2016, the global market of cosmetics has grew an estimated cost of 4 percent as compare to last few years. Hair care, make-up, perfumes, deodorants and skincare. This industry is gaining high popularity because the spending on cosmetics items and saloon services are increasing. People are mow spending huge amount of money on treatments of hairs, skins and others. Name of the business The name of the saloon will be chosen with the purpose of gaining the attention of customers. Havemore Beauty Saloon & Spa will be selected as the name of the business.The name clearly reflect like having beauty more. Visual Identity The vitality of this business will be reflected through its logo which included the image of both men and women so that it will be clearly understood that the services are for both the genders. In addition to this, the interiors, furniture of the saloon will be very attractive as it gains the attention of customers in very designated way. There will be separate area for receptionist where customers will be sited like waiting area (Ward, 2016). Moreover, there will be separate sector for bridal/ groom and party make-ups, hair cutting areas, waxing, body massage etc. Thus, 1
with that customers will feel better as well as recognised experience from the visual of the saloon. Location The location of the business will be selected near to Imperial College of London which is located in white City. The location selected by determining the demand of the business. The reason behind the selection of this location is that youngsters are now very aware of there looks like youngsters needs hair, skin, body and every thing perfect. Further, professors and lecturers will also visit the saloon as they also need to keep everything perfect. In addition to this, the cosmetic products are offered by taking the reviews of the people, students and others who are residing near to the saloon area. Target Customers The target customers of this saloon will be selected as per the increasing needs and demands of the particular segment. This Havemore Saloon & Spa is going to target the students, lecturers, professors and youngster especially women who are resigning near to the saloon. Apart from this, for spa services like acupressure massage, abdominal massage, Thai message, head message business class group will especially be targeted. Business Model 2
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Business model refers to the rationale of how organisation creates, delivers as well as captures. The business model which will be selected for the business and it will be revenue business model. With the helps of this model, entrepreneur will get information from various sources as well as the value of the products and services which saloon is offering. On the other hand, entrepreneur will also like to use customer relationship model as they will build effective and long lasting relationship with the customers (Brinckmann and Kim, 2015). Value for the business HavemoreSalon & Spa will include the different values that will include social, and environmental values associating to equality as well as as diversity. Havemore have decided to provide a minimal percent to the charity for social well-fair and growth. Further, wastage will be degraded as per the environmental frameworks. In addition to this, hairs will be store so that it can be used for the cancer patients. Thus, the business will create value for the society by satisfying the needs and expectations of the society. REFERENCES Books and Journals: Burns, P. and Dewhurst, J. eds., 2016.Small business and entrepreneurship. Macmillan International Higher Education. Ward, J., 2016.Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer. Brinckmann, J. and Kim, S.M., 2015. Why we plan: The impact of nascent entrepreneurs' cognitivecharacteristicsandhumancapitalonbusinessplanning.Strategic Entrepreneurship Journal,9(2), pp.153-166. TASK 2 1. Primary Research for Havemore Beauty Saloon & Spa. Primary research is very important as it provided fresh and reliable information. the research is very important in order to collect the information or data regarding the services which Havemore Saloon & Spa is going to offers in the market. In order to identify the needs and wants ofcustomers,primaryresearchisbestandeffectiveforthefulfillingthedemandand expectations of customers (Quinlan and et.al., 2019). In addition to this, it also creates personal relationship with the customers which is also very important for the success of the businesses. 3
The entrepreneur will collect the information like what brand is used by them, how long they visit in saloons and many other questions related to current trends. The entrepreneur will collect the information through telephones, survey and emails. 2. Secondary Research for Havemore Beauty Saloon & Spa. It is the type of research which includes the summary, collection and synthesis of existing investigation. This type of research is conducted from any other sources like books, journals, internet articles, diaries etc. For new start-up, secondary research is not best because as it provide used and second hand information. But, as compare to primary research, secondary research took less time and it saves cost and resources. 3. Quantitative Research for Havemore Beauty Saloon & Spa. The type of research which is based on statistical data or numeric figure is called as quantitative research. With the help of this methods, the results are more reliable and valid as it represent the market information as well as demand of customers with the use of statistical methods (Jugenheimer and et.al., 2015). Entrepreneur will identify the information after used SPSS tools, spread sheets for identifying the relationship between the market information regarding the cosmetic business and customer requirements so that Havemore Saloon will provide services accordingly. Thus, with the following information Havemore could raise the profit by raising the customer base too. 4. Qualitative Research for Havemore Beauty Saloon & Spa. This is the type of research which is used to gain an understanding of underlying opinions, feelings and expectation of customers. It is non-numerical information. Entrepreneur will gather the information through survey, interview and after that they use thematic analysis and present the outcomes in graph and tables (Hartas, 2015). With the graph and tables, it becomes easy to understand the views and opinions of customers. The market segmentation will also done with the help of qualitative research. REFERENCES Books and Journals: Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019.Business research methods. South Western Cengage. Jugenheimer, D.W., Kelley, L.D., Hudson, J. and Bradley, S., 2015.Advertising and public relations research. Routledge. 4
Hartas,D.ed.,2015.Educationalresearchandinquiry:Qualitativeandquantitative approaches. Bloomsbury Publishing. TASK 3 1. Ethical Dilemma of Havemore Beauty Saloon & Spa. As per the scenario, it is the opportunity for Havemore Saloon & Spa to market there products and services because it is one of the most popular website that promoted the business at very discounted rate. The website will make the saloon very popular in the market and make more revenue and profit for the business. The website is probability to raise the popularity of the business as it has a target audience of thousands of people.But this opportunity is creating the situation of dilemma because as per the information from the scenario, the company is very badly known for treating there employees in very bad manner (Wang and Calvano, 2015). Company used to discriminate, harassment and bullying by the top authorities. The situation of dilemma is that if Havemore Beauty Saloon makes the contracts with the company it will directly influenced the image because company is known for discrimination and harassment of the company. According to the business ethics, employees are the backbone of the company as it is very important to treat the employees as a valuable assets not machines. If they employees are not treated in designated manner it is fact that it directly hit the image of the company. Thus, unitingwithsuchorganisationforpromotionalsakewillcreatenegativeimpactonthe organisation. The entrepreneur is worried if they want to raise the market share and profitability of the company they have to start unethical practices within there operations and functions. It is fact that not only profitability of company is affected but it also influenced the decisions of investors to invest in the company (Bjelica and et.al., 2016). It might be happen that, the trust of customers will also lose by making agreement with the marketing website company. REFERENCES Books and Journals: 5
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Wang, L.C. and Calvano, L., 2015. Is business ethics education effective? An analysis of gender, personal ethical perspectives, and moral judgment.Journal of Business Ethics,126(4), pp.591- 602. Bjelica, D and et.al., 2016. Ethical dilemmas of sport advertising.Sport Mont,14(3), pp.41-43. TASK 4 1. Ways in which Havemore Saloon & Spa in compiling with diversity and equality in the process of recruitment Havemore beauty Saloon is deciding to hire two workers at that time it is very important to consider as well as recognised system to fulfils the required practices in the process of selection and recruitment. In addition to this, it is also very essential that no any employees should be discriminated by his/her class, gender, race etc. Saloon should follows the framework of ethical business practices (Konrad, Yang and Maurer, 2016). It should be ensure by the management that employees feel freedom and sense of equality while working in the company. It is also ensure by the management that it is prior cleared that candidates are hire on the basis of there skills and knowledge as not any personal interest or bias will be there. 2. The rights of new employees in Havemore Beauty Saloon & Spa. No any person or individual have right to discriminate employees or any one in the business. As per the Employment Act are as follows- ï‚·Employees should be treated equally while working in the saloon. ï‚·The new employees have right to take fair compensation, right of privacy and free from any kind of discrimination or bias on the basis of race, age, gender, nationality. ï‚·Employees have right to rights to know the management of the company and objectives, goals and operational activities (Koivunen and et.al., 2015). ï‚·Employees have right to ask the position and salary in which they are selected. REFERENCES Books and Journals: 6
Konrad, A.M., Yang, Y. and Maurer, C.C., 2016. Antecedents and outcomes of diversity and equality management systems: An integrated institutional agency and strategic human resource management approach.Human Resource Management,55(1), pp.83-107. Koivunen, T and et.al., 2015. Informal practices of inequality in recruitment in Finland.Nordic journal of working life studies,5(3), pp.3-21. TASK 5 1. Budget Cash Flow of Havemore Beauty Saloon & Spa. PARTICULARS INITI AL INVE STME NT JANU ARY FEBR UARY MARC HAPRILMAYJUNEJULY AUGU ST SEPTE MBER OCTO BER Goods and Services Facia lFacialFacialFacialFacialFacialFacialFacialFacialFacial Number of customers2450257327012836297831273283344736203801 Average selling price18.518.518.518.518.518.518.518.518.518.5 Total revenue 4532 5475914997152469550935784760740637776696670314 Product and Services Body Mass age Body Massa ge Body Massa ge Body Massa ge Body Massa ge Body Massa ge Body Massa ge Body Massa ge Body Massa ge Body Massa ge Number of buyers4300442945624699484049855134528854475611 7
Accounting principles Accounting principles are such principles which guides the accountant to prepare their financial statement disclosing the overviews of the company. There are various principles which reflecting the accounting such as ï‚·Fulldisclosure principles:-In thisprinciplethe accountant have to disclose the complete information of the organisation in the financial statement so that it is helpful for the lenders and investors to examine the working of the company. In the financial statement they also have to impose certain footnote which reflect the important points which is to be specially designed so that it can identify or reflect the important notes which is helpful at the time of taking decisions. ï‚·Time period Assumption:-In these principles, it examines the time period in which the transaction are to be entered in the financial statement. In this, it specifies the time internal and various statement which are covered under this statement reflect the financial stability of the organisation. It depends upon the organisation what they follow which time period statement it can be quarterly, half-yearly and yearly as mainly organisation follows yearly time periods. They had to disclose all the entries which are executed between that period which reflects the income and expenditure occurred during that stipulated time. ï‚·Going concern concept:This principle of the accounting says that while preparing financial reports of the company, it should be assumed that the company will run for long time in the future. In other words, it can be said that this principle of accounting states that a business is not going to attain the liquidity position in the near future. In this regard, while preparing the accounting reports, if the company is needed to take into account the life of assets in order to determine the value of asset used by the business in current period. Further, inclusion of all the expenses that has been recognized but has not yet been paid by the business are needed to be included in the books of accounts of the firm. 9
CONCLUSION The above report comes to the conclusion that before the starting the business, it is very important at to make the business plan so that the business is successfully open without any interruptions. Further, the report also summarised the importance of primary research for new start ups as it provide more real and valid information for the company. On the other hand, employees rights were also discussed in the report which saloon needs to follows for conducting ethical business practices. 10