Unit 6 Managing Successful Business Projects - Sample Assignment
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Added on 2021-02-22
Unit 6 Managing Successful Business Projects - Sample Assignment
Added on 2021-02-22
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PROJECT FRONT SHEETUNIT: 6 – MANAGING SUCCESSFUL BUSINESS PROJECT (Core Unit6)UNIT CODE: D/508/0491(Core unit)PROJECT TITLE:MANAGING A SUCCESSFUL BUSINESS PROJECTTopic: The impact of digital technology in supporting small business growth and innovation.Learning OutcomeAssessment CriteriaIn this assessment you will have theopportunity to present evidence that shows you are able to: Task NumberEvidence Page numberLO1 Establish project aims, objectives and timeframes based on the chosen theme P1Devise project aims and objectives for achosen scenario.P2Produce a project management plan that covers aspects of cost, scope, time,quality, communication, risk and resources P3Produce a work breakdown structure and Gantt chart to provide timeframes and stages for completion.1
LO 2: Conduct small-scale research,information gathering and data collection, generating knowledge to support the projectP4Carry out small-scale research by applying quantitative and qualitative research methods appropriate for meeting project aims and objectives LO3: Present the project and communicate appropriate recommendations based on meaningful conclusions drawn from the evidence findings and/or analysisP5Analyse research and data using appropriate tools and techniquesP6Communicate appropriate recommendations as a result of research and data analysis to draw valid and meaningful conclusions. LO4: Reflect on the value gained from conducting the project and its usefulness to support sustainable organisational performanceP7Reflect on the value of undertaking the research to meet stated objectives and own learning and performance. Please see that you include the Turn-it-in report. This work will not be accepted without the Turn it in report.Report attached: Yes NoIf no Reason:% of the turn it in report.Learners Declaration: I certify that the work submitted for this unit is my own and the research sources are fully acknowledged.Learners Signature: Date:Plagiarism:Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) 2
Introduction In the late 20th century, the era of digital revolution had begun but it was not until the start of early21st century, its potential was realized in the business arena. Globally, digital technology hasassisted the boosting of economies through the deliverance of a competitive advantage,introducing innovation and new market opportunities. However, this digital era has been rapidlyevolving and there is application such as mobile, cloud, Big Data and the Internet of Things (IoTs)have open up the gate of opportunities for businesses to improve their reputation in the marketalong with constantly improving their services and products to cater a larger audience. This reportis based on the concept how the introduction of digital technology has allowed the small mediumenterprises to boost their growth and development. Task 1P1: Devise project aims and objectives for a chosen scenario within ConnectCatering Ltd. Founded in 1989, Connect Catering Ltd, an enterprise which specializes in the retail business ofreadymade food and drink items so that they could be consumed in real time. The company isfocused on availing different opportunities present in the market for growth. The method throughwhich this could be achieved is that the company implements digital CRM. Digital CRM enablesthe companies to enhance and improve their customer relationship management (CRM) andcustomer experience management (CEM) through the usage of Internet communications channelsand technologies. The digital CRM is targeted on those services which allows the organization tohave in depth insights over the consumers’ preferences and habits along with providing easier andbetter personalization and automated messaging system. Digital CRM is often linked to termcalled the Internet of Things, it is situation in which the sending and receiving of data takes placewithin computer processors as a part of daily routine. The situation can be explained in a waywhere a robot is placed to cater the customer flow and an automated message is sent out to thesupplier for purchasing or delivery order. Project aim:Project Title“Implementation of digital CRM at Connect Catering Ltd”Brief Project DescriptionThe following report would encompass the ongoing agenda for Connect Catering Ltd. The agendatalks about implementing and utilizing digital technology for the improvement of company’s3
market position along with providing number of competitive advantages within the local andinternational market for the company. Definition of the Problem that the project is to solve:The report will also analyse the existing situation of the market place along with discussingvarious principles of progression for Connect Catering Ltd. Also, the detection of the competitiveadvantage and how to achieve them would also take place. Project broad aim in solving the problemThe major objective of the report would be to take the organization forward in order to achieve astronger brand image and grow in multiple ways in the market. The following criteria is discussedbelow where the organization would be able to achieve brand recognition along with theachievement of financial sustainability. Project objectives:Identify the competitive edge of Connect Catering Ltd. present within the marketplace.Also discuss the core objective of Connect Catering Ltd.Examine the market situation of Connect Catering Ltd. Evaluation of success levels of digital CRM put into place by Connect Catering LtdAnalyze the brand response of Connect Catering Ltd (Broadhurst, 2009). P2: Produce a project management plan that covers aspects of cost, scope,time, quality, time, quality, communication, risk and resources.Where the purpose of a team is to achieve specific objective then Project management comes intoplay through a team, where the tasks of starting, preparation, performing, regulatory and final arecastigated to achieve the exact same objective. Project management Plan:Executive SummaryThe following project is a special where the goals of Connect Catering Ltd which has to beachieved would be highlighted along with discussion of various criteria which are to be fulfilledin order to achieve these goals. There are number of actions included in the criteria which are theimprovement of the monetary situation, creation of more jobs, build a solid relationship withdifferent stakeholders and ultimately the achievement of rapid growth and progress in the market(Butterfield and Jacobs, n.d.).4
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