Unit 6 Managing Successful Business Projects - Sample Assignment

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PROJECT FRONT SHEETUNIT: 6 – MANAGING SUCCESSFUL BUSINESS PROJECT (CoreUnit6)UNIT CODE:D/508/0491(Core unit)PROJECT TITLE:MANAGING A SUCCESSFUL BUSINESS PROJECTTopic:The impact of digital technology in supporting small business growth andinnovation.Learning OutcomeAssessment CriteriaIn this assessment you will have theopportunity to present evidencethat shows you are able to:TaskNumberEvidencePagenumberLO1 Establish project aims,objectives and timeframes based onthe chosen themeP1Devise project aims and objectives for achosen scenario.P2Produce a project management planthat covers aspects of cost, scope, time,quality, communication, risk andresourcesP3Produce a work breakdown structureand Gantt chart to provide timeframesand stages for completion.1
LO 2:Conduct small-scale research,information gathering and datacollection, generating knowledge tosupport the projectP4Carry out small-scale research byapplying quantitative and qualitativeresearch methods appropriate formeeting project aims and objectivesLO3: Present the project andcommunicate appropriaterecommendations based onmeaningful conclusions drawn fromthe evidence findings and/or analysisP5Analyse research and data usingappropriate tools and techniquesP6Communicate appropriaterecommendations as a result ofresearch and data analysis to drawvalid and meaningful conclusions.LO4: Reflect on the value gainedfrom conducting the project and itsusefulness to support sustainableorganisational performanceP7Reflect on the value of undertaking theresearch to meet stated objectives andown learning and performance.Please see that you include theTurn-it-in report. This work will notbe accepted without the Turn it inreport.Report attached: YesNoIf no Reason:% of the turn it inreport.Learners Declaration: I certify that the work submitted for this unit is my own and the research sources arefully acknowledged.Learners Signature: Date:Plagiarism:Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In thiscontext the definition and scope of plagiarism are presented below:Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or bookswithout referencing the material; submitting joint coursework as an individual effort; copying another student’scoursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will beinvestigated and if found to have occurred will be dealt with according to the college procedure. (For further detailsplease refer to the plagiarism policy and the student code of conduct.)2
IntroductionIn the late 20thcentury, the era of digital revolution had begun but it was not until the start of early21stcentury, its potential was realized in the business arena. Globally, digital technology hasassisted the boosting of economies through the deliverance of a competitive advantage,introducing innovation and new market opportunities. However, this digital era has been rapidlyevolving and there is application such as mobile, cloud, Big Data and the Internet of Things (IoTs)have open up the gate of opportunities for businesses to improve their reputation in the marketalong with constantly improving their services and products to cater a larger audience. This reportis based on the concept how the introduction of digital technology has allowed the small mediumenterprises to boost their growth and development.Task 1P1: Devise project aims and objectives for a chosen scenario within ConnectCatering Ltd.Founded in 1989, Connect Catering Ltd, an enterprise which specializes in the retail business ofreadymade food and drink items so that they could be consumed in real time. The company isfocused on availing different opportunities present in the market for growth. The method throughwhich this could be achieved is that the company implements digital CRM. Digital CRM enablesthe companies to enhance and improve their customer relationship management (CRM) andcustomer experience management (CEM) through the usage of Internet communications channelsand technologies. The digital CRM is targeted on those services which allows the organization tohave in depth insights over the consumers’ preferences and habits along with providing easier andbetter personalization and automated messaging system. Digital CRM is often linked to termcalled the Internet of Things, it is situation in which the sending and receiving of data takes placewithin computer processors as a part of daily routine. The situation can be explained in a waywhere a robot is placed to cater the customer flow and an automated message is sent out to thesupplier for purchasing or delivery order.Project aim:Project TitleImplementation of digital CRM atConnect Catering LtdBrief Project DescriptionThe following report would encompass the ongoing agenda for Connect Catering Ltd. The agendatalks about implementing and utilizing digital technology for the improvement of company’s3
market position along with providing number of competitive advantages within the local andinternational market for the company.Definition of the Problem that the project is to solve:The report will also analyse the existing situation of the market place along with discussingvarious principles of progression forConnect Catering Ltd. Also, the detection of the competitiveadvantage and how to achieve them would also take place.Project broad aim in solving the problemThe major objective of the report would be to take the organization forward in order to achieve astronger brand image and grow in multiple ways in the market. The following criteria is discussedbelow where the organization would be able to achieve brand recognition along with theachievement of financial sustainability.Project objectives:Identify the competitive edge of Connect Catering Ltd. present within the marketplace.Also discuss the core objective of Connect Catering Ltd.Examine the market situation ofConnect Catering Ltd.Evaluation of success levels of digital CRM put into place by Connect Catering LtdAnalyze the brand response of Connect Catering Ltd(Broadhurst, 2009).P2: Produce a project management plan that covers aspects of cost, scope,time, quality, time, quality, communication, risk and resources.Where the purpose of a team is to achieve specific objective then Project management comes intoplay through a team, where the tasks ofstarting, preparation, performing, regulatory and final arecastigated to achieve the exact same objective.Project management Plan:Executive SummaryThe following project is a special where the goals of Connect Catering Ltd which has to beachieved would be highlighted along with discussion of various criteria which are to be fulfilledin order to achieve these goals. There are number of actions included in the criteria which are theimprovement of the monetary situation, creation of more jobs, build a solid relationship withdifferent stakeholders and ultimately the achievement of rapid growth and progress in the market(Butterfield and Jacobs, n.d.).4
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