Project Initiation: Creating a Social Media Marketing Strategy for Shell

Project Initiation

Table of Contents
 Introduction
 How will the project be delivered?
 Factors contributing to effective project management
 Conclusion
 References

Introduction
Project initiation is an important as well as the initial phase of the project
management cycle. During this stage, the organizations decide if the project is
needed and how beneficial it will be for the company. The purpose of a project
initiation document is to provide a right direction to the project so that it is
completed in an effective manner. Organization chosen for the respective
presentation is Shell, which is a multinational energy company based in the
United Kingdom. The project is focused on creating a social media marketing
strategy to develop the overall business as well as expand the customer base.

How will the project be delivered?
Social media marketing is considered to be important aspect for any organization
these days because it helps them market their products as well as services to the
customers with the use of different channels of social media. Since the respective
company, Shell wants to create a strategy for social media marketing, it is
important to analyze the different factors that need to be taken into account for the
same. As far as the respective project is concerned, initially, the various social
media platforms that the company can build its presence on such as Facebook,
Instagram, Twitter etc.