Project Initiation: Creating a Social Media Marketing Strategy for Shell

This presentation focuses on the project initiation phase for creating a social media marketing strategy for Shell. It covers the identification of social media platforms, building a community, identifying key stakeholders, and factors contributing to effective project management. The presentation also emphasizes the importance of proper planning, effective communication, and working with experienced and qualified people for successful project completion.

Project Initiation

Table of Contents
 Introduction
 How will the project be delivered?
 Factors contributing to effective project management
 Conclusion
 References

Introduction
Project initiation is an important as well as the initial phase of the project
management cycle. During this stage, the organizations decide if the project is
needed and how beneficial it will be for the company. The purpose of a project
initiation document is to provide a right direction to the project so that it is
completed in an effective manner. Organization chosen for the respective
presentation is Shell, which is a multinational energy company based in the
United Kingdom. The project is focused on creating a social media marketing
strategy to develop the overall business as well as expand the customer base.

How will the project be delivered?
Social media marketing is considered to be important aspect for any organization
these days because it helps them market their products as well as services to the
customers with the use of different channels of social media. Since the respective
company, Shell wants to create a strategy for social media marketing, it is
important to analyze the different factors that need to be taken into account for the
same. As far as the respective project is concerned, initially, the various social
media platforms that the company can build its presence on such as Facebook,
Instagram, Twitter etc.

Cont…
Once the social media platforms are identified, it is important to analyze the trends as
well as build a community. This will be done by regularly uploading short videos as
well as posts with the products as well as services that are offered by the company.
The project will be divided into different tasks as well as activities that will be
allocated a certain time limit. This will ensure that the different tasks of the project are
completed in an effective manner as well as well within the specified time frame.
Also, before initiating the project, the key stakeholders of the company will be
identified such as board of directors, customers, team members, shareholders etc.

Cont…
The ideal customers will be documented as this will help in developing as well as
uploading posts that are relevant for them. It will be ensured that all of the content
that is uploaded on social media is engaging as this will help in increasing the
overall number of followers of the company on various social media platforms. In
order to complete a project, it is important to identify as well as analyze the
overall availability of different resources. Shell is one of the leading energy
organizations within the industry and it is a large number of clients.

Factors contributing to effective project
management
Project management can be referred to as the use of skills, tools, knowledge as well as
techniques to deliver value to the people through effective completion of the project.
Each project is different from other projects in terms of size, requirements as well as
deliverables. There are different factors that contribute to an effective project
management. These can include opting for a methodic approach by properly planning
the different activities of the project. Apart from this, another factor that can
significantly contribute to the effective project management includes having project
managers and leaders who have appropriate experience as well as qualification will be
able to lead the project in an effective manner.

Cont…
This is because they will be able to provide a proper guidance as well as feedback
to the team members and ensure that there is an increase in the overall efficiency
as well as productivity. This will also make sure that the project is completed on
time. Effective communication also plays a significant role in the overall
effectiveness of project management. The reason behind this is that it will ensure
that the different team members are able to communicate as well as interact with
each other effectively. As a result, they will be able to put in their best efforts and
ensure that the results of the project are efficient.

Cont…
It can be said that it is important to ensure that the different factors are taken into
account in an effective manner. Monitoring and control are other important factors
that can contribute to the overall effectiveness of project management. This is
because they will help in identifying as well as analyzing the different risks or
threats that can have a potential impact on the overall outcomes of the project.
Working with people who are committed to the project ensures that the overall
quality of the project is maintained and that the goals and objectives of the project
are also obtained.

Conclusion
From the presentation, it can be concluded that in order to deliver an effective
project, it is important for the project manager to take into account the different
factors such as availability of resources, time as well as implementing effective
measures. Apart from this, there are different factors that can contribute to the
overall effectiveness of project management. These include proper planning,
adhering to the best practices, effective communication as well as working with
people who are experienced, qualified as well as are committed to the project.

References
 Halskov, K. and Lundqvist, C., 2021. Filtering and informing the design space:
Towards design-space thinking. ACM Transactions on Computer-Human
Interaction (TOCHI), 28(1), pp.1-28.
 Kasser, J.E., 2020. Systemic and Systematic Risk Management. CRC Press.
 Nicholas, J.M. and Steyn, H., 2020. Project management for engineering,
business and technology. Routledge.

Thank You