Principles of Social Media Advertising and Promotion

Principles of Social Media
Advertising and Promotion

Table of content
• Introduction
• Preparing advertising campaign
• Identifying specific social media platforms and tools
• Evaluating the advantages of adopting online methods in comparison to traditional marketing methods
• Evaluating the resources required and what needs to be measured after the campaign is executed
• Conclusion
• References

Introduction
An advertising campaign refers to a specifically designed
strategy of an organization the is executed across various
platforms in order to achieve the objective of increasing the
overall brand image as well as its awareness among customers.
In addition to this, advertising campaigning allows a business to
to enhance its sales and improve communication in the market.
For the following presentation Toby Cravery has been selected
which is British carvery chain brand and its trying to
reintroduce the company's brand to a younger audience.

Preparing advertising campaign
Advertisement campaign:
In context of Toby Cravery, the main goal of social
media advertisement is to promote the services among
youth audience who belong from the age group of 18-28.
It is found that the target audience of the respective
restaurant are millennial who are likely to spend most of
their time over social media. In addition, their decision-
making is also influenced by the social media platforms.
In current context, the respective restaurant will have to face
tremendous competition from other food service
providers. It is found that the competitors are more active
on instagram as they are targeting youth.
21/02/22