This study addresses the problem faced by a small cafe in Melbourne regarding the reduction in the number of customers. The objective is to develop an effective plan for marketing of the business, in order to increase the flow of customers and improve the profits. The potential ideas that can be implemented to improve the inflow of customers to the business are discussed. The sector of industry being addressed in this context is of food and hospitality. The target customers that can be focused on by the cafe are also discussed.