New Summer Shoe Product Development

This assignment details the comprehensive development of a new summer shoe line. It outlines the brainstorming and ideation phases, customer feedback integration during the design process, rigorous testing protocols, final product approval by stakeholders, and the subsequent marketing and advertising campaign. The report provides a week-by-week breakdown of the project's progress, highlighting key milestones and decisions made throughout the development cycle.

PROJECT MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Project aims and objectives...............................................................................................1
P2 Project management plan that covers cost, scope, time, quality, communication and
resources.................................................................................................................................2
P3 Work breakdown structure and a Gantt chart....................................................................5
P4 Research Methodology......................................................................................................7
P5 Data analysis and interpretation......................................................................................12
P6 Discussion, conclusion and recommendation ................................................................21
P7 Evaluate yourself.............................................................................................................22
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24
Appendix........................................................................................................................................25

INTRODUCTION
Project management is the process in which a project is managed, initiated, planned and
controlled by the management of an organisation for attaining the pre-estimated goals of firm.
Through project management, firms can determine the execution time of the project along with
the risks and resources associated involved in it (Binder, 2016). Burberry Group PLC is the
taken firm which is a British luxury fashion house headquartered in London, England.. This
report will discuss the aims and objectives of the assigned project for designing and marketing a
new summer shoe in London fashion week. Also, a project management plan which states the
scope, cost, quality, risks and resources will be developed. Further, this report will discuss the
research methodology, Gantt chart, WBS and questionnaire. In the end, interpretation,
conclusion and recommendations will be provided based on the analysis and data collection of
the research report.
P1 Project aims and objectives
Background of the firm
Burberry Group PLC is a British luxury fashion house headquartered in London,
England. The firm is majorly focused on trench coats, ready-to-wear outerwear, fashion
accessories, fragrances, sunglasses, and cosmetics. The firm was established in year 1856 by the
Thomas Burberry. The firm was originally focusing on developing the outdoor attire and
developed a fabric called as Gabardine. The gabardine is waterproof and completely breathable.
The first shop of the firm was opened in Haymarket, London, in year 1891. Burberry was an
independent family-controlled firm until the year 1955. In 2005, the firm demerged from GUS
plc. Burberry has decided to launch their new summer shoe in the London fashion week. For
this, the company needs to analyse the current market trends and demands of their customers.
This can be done by conducting the market research regarding the demands and trends of
London market. For conducting the research, project manager has developed aim and objectives
as discussed below:
Aim: To design and market a summer shoe for the London fashion week which is taking
place between the 16th to 20th February 2019: A case study on Burberry.
Objectives:
For achieving the main aim, following objectives has been set for the business project as follows:
1

 To design a summer shoe by taking global competitiveness into account.
 To test the designed shoe in the London market before getting signed by the Board of
Directors.
 To market the shoe in the London fashion retail event.
 To evaluate the success of the project implementation and suggest the measures which
can be used by the firm in future time.
 To renew the work of other people for designing the shoes.
P2 Project management plan that covers cost, scope, time, quality, communication and resources
Project management plan is the planned structure of the project which is used for
executing and managing the project in an efficient manner. It is very helpful for the managers for
executing the work on time (Cusworth and Franks, 2013). This plan provides the structured way
to the researcher for getting a valid result in the end of research. The researcher and firm need to
consider several factors which can influence the performance of the newly developed shoe in the
market. Some of the factors are given below:
Scope The Burberry is entering into London market
for launching their new product i.e. summer
shoe. So according to this expansion, company
will change in terms of revenue and profit. So,
scope of the Burberry is very broad. Whereas,
scope of the researcher is also very huge due to
conducting the research for getting the
understanding of the London market in
launching the new summer shoes.
Cost Funds are the most important thing required to
execute the work on time (Duffield and Whitty,
2015). Without funds, expansion or the new
product development of the firm can't be done
on time. Both researcher and Burberry needs to
ensure that they both have the required funds
and expenses for launching the new shoes in
2

London fashion week. The Burberry needs to
conduct the marker research for gathering the
data regarding the trends and preferences of the
customers and market. The firm has anticipated
2,00,000 pounds for the production of new
shoes such as workforce, primary material, etc.
. Whereas for conducting the research properly,
Researcher has anticipated 50,000 pounds.
Quality In order to get the success for the newly
developed product, Burberry needs to ensure
that the best quality of the product must be
developed which will automatically attract the
new customers. They need to make sure that
the product is affordable for the consumers and
the excellent quality is also needed. Whereas
the researcher also needs to provide the
quality-based research to the firm regarding the
needs and demands of the product in London
market.
Resources The firm needed various resources for
developing and marketing the product in
London event such as Funds, workforce, etc.
Through these resources, the firm can develop
the shoes without any problems (Hillson,
2017). Whereas for the researcher, some
resources such as cost and time is also needed
for conducting the research in an proper
manner. Through these resources, both
company and researcher can do their role
towards the newly developed product.
3

Communication It is a major factor which can affect the success
of product in new market. Burberrys company
needs to take feedbacks and suggestions from
the customers and other stakeholders regarding
the product for making changes accordingly.
These feedbacks can be taken from website or
social media accounts. Whereas the researcher
also needs to communicate with people having
different culture and background for collecting
the primary data. The researcher can use the
channels like face to face interview, emails,
phone and text messaging for the
communication and even the researcher can
market the product using social media
platforms or internet.
Risks The company can face risks such as less
manpower, less funds or time in launching the
new shoes in London fashion event. Whereas
the researcher can also face risks such as lack
of time, lack of money, weak communication
skills etc. while conducting the research and in
gathering the data from primary sources.
Time For successful launching and marketing of the
product in the London market, Burberrys has
estimated a time period of 4 months for the
success of the product in London. Whereas the
researcher needs time period of 2 months for
conducting the research, which is more than
enough for the research. The launch and
promotion will be done in the summer time as
4

the shoes are also for summer season.
P3 Work breakdown structure and a Gantt chart
Work breakdown structure: Work breakdown structure in project management is the
method of breaking the Big activities in smaller segments for effectively executing them on the
small time frames (Jeston, 2014). The work breakdown structure for developing and marketing
the Summer shoes is given below:
Create the Idea: The Idea for developing the new product i.e. new shoes plan will be
derived in this stage. This phase covers the importance, features, innovation and uniqueness of
shoe.
Design the product: In this phase, the design of the new shoes is finalised according to
the suggestions from different stakeholders such as customers, employees.
5
Illustration 1: New product development

Test the product: In this phase, Testing of the new shoes is done to determine the
efficiency and durability. Through this testing, firm can determine the weakness and defects in
the newly developed product.
Placing the product in-front of directors: After the testing phase, new shoes are
improved and placed before the Board of Directors for their views and opinions regarding the
product its design and features for approval.
Marketing the product: The finalised shoes are marketed in the event using the
promotions and advertisements for attracting the customers towards the new shoes.
Gantt chart: Henry Gantt developed this chart between the years 1910–1915. This chart
provides the graphical representation of the project schedule and the dependency relationships
among the project activities and schedule (Loch, DeMeyer and Pich, 2011). This chart provides
the task which must be executed on the vertical axis, and horizontal line shows the time intervals
on the horizontal axis. The width of the horizontal bars shows the time duration of every single
activity. It provides the graphical representation of activities to the manager by which the
manager can track and estimate the time period and activities.
6

P4 Research Methodology
Research Methodology can be defined as the process of collecting information and data
for the purpose of executing corrective decisions, which enables the team to organise their efforts
in order to accomplish cohesive and conceptual product idea generation task for us. It includes
publication research, surveys, interviews, etc. all these are highly support an investigator to
collect information about the topic. Main purpose behind conducting research methodology is to
evaluate information about the importance of new product development.
Research Onion Methodology can be expressed as stage of illustration which must be
covered while developing a research strategy (Lock, 2017). In research methodology we study
about layers of onion where each layer describes a detailed stage of the research process. The
different layer of research onion methodology is:
7

8

(Source: Research Onion Framework, 2018)
Research Philosophy: The outermost layer talks about research philosophy in which
pragmatist research philosophy is adopted. This methodology can produce better outcome with
the opportunity to use different method in research whereas positivism philosophy will not be the
appropriate philosophy to carry out research.
Research Approach: This layer discusses about research approach where deductive
approach is taken as it is suitable with pragmatist research philosophy. Inductive research
approach can be considered as alternative research approach.
Research Choice: Research choice is the layer of research onion which is mixed method
with use of qualitative approach and a quantitative approach. For better approach qualitative
research is consistent with deductive search approach which broads the scope of research
approach. For research choice, qualitative approach is preferred over quantitative approach.
Techniques and Procedures, and Research Instruments: The last layer of research
onion analyse about primary and secondary research with techniques and procedure involved.
Questionnaire is refer as an effective instrument of research which will support an investigator to
9
Ill
ustration 2: Research Onion Methodology

collect relevant data about the topic. It is also assist an organisation to identify response of
customers about the development of new shoes in events.
Data collection : The main type of data sources is from primary and secondary research.
Under primary source questionnaire structure will be made which will help to increase relevant
and appropriate data from the respondents (Peppers and Rogers, 2016). Questionnaire is divided
into two parts such as open-ended and close-ended. Both type of questionnaire are used to
answer the questions about the research aims and objectives. Under secondary source,
investigator must follow books, journals, articles and many other resources to collect accurate
data about the topic.
Research Sampling: In research, sampling there are two research sampling such as
random sampling and non-random sampling in which non- random sampling is taken. The
sample size is taken as 100 with the use of convenience sampling approach. As it is a part of
non-random sampling method which is appropriate for the researcher to select the sample size.
With the help of conveniences sampling method stakeholders which includes employees,
customers, investors etc. are chosen as a part of respondents.
Research Ethics: This is the identify as a most common way of explaining ethics norms
for doings that distinguish between unacceptable and acceptable behaviour. It is mainly based on
three principles such as anonymity, confidentiality and informed consent. Investigator should
follow all these ethics which will further help them in completing each activities of research in
more appropriate manner.
Research Limitation: In research limitation, the time limitation for completion of work
and ability of research includes lager size of sample for primary research. Thus, time is main
limitation for the researcher while getting accurate response from the respondents. For this
researcher need sufficient time. As whole in order to complete each activities of research, time is
not enough for the investigator.
Research Reliability and Validity: In research reliability and validity, the reliability of
research is based on implementation of test instrument which is the resulted questionnaire
(Rosenau and Githens, 2011). Close-ended questionnaire are designed for limiting the response
of respondents to a positive and negative response.
Questionnaire
Name:
10

Age:
Gender:
1) Did you understand the concept of New product development?
a. Yes
b. No
2) Do you think the newly developed summer shoes will perform according to the
expectations of company in the London event?
a. Yes
b. No
3) Do you think the new summer shoes will provide customer satisfaction based on the
features and design?
a. Agree
b. Disagree
4) Which marketing platform must be considered by the Burberry for marketing the new
summer shoes?
a. Social media
b. Website
5) Which is the major advantage gained by the Burberry by launching new summer shoe?
a. Increase in sales and revenue
b. Increase in brand image
c. Increase in customer base
6) How much money will consumers spent on purchasing the new shoes?
a. Less than £15
b. £15 to £30
c. More than £30
7) How often customers purchase the shoes ?
a. Every week
b. Every month
c. Every 6 month
8) Which brand highly attracts the consumers?
a. Nike
11

b. Adidas
9) Which one of the factors must be mainly considered by firm in launching the new
summer shoe?
a. Regulations regarding prices
b. Customers preferences
c. High quality products
10) Suggest recommendations which can be used by the firm?
.........................................................................................................................................................
......................................................................................................................................
P5 Data analysis and interpretation
The data analysis is done to draw a valid and significant conclusion based on the research
done and data collected. It is an essential component in a research which is helpful for the
researcher to provide the conclusion in a proper manner. It helps the researcher in interpreting
the collected information into understandable data for obtaining positive outcomes in future. The
interpretation of the questionnaire is discussed below:
Theme 1: Yes, participants understand the concept of New product development
1) Did you understand the concept of New product development? Frequency
a. Yes 80
b. No 20
12

a. Yes b. No
0
10
20
30
40
50
60
70
80
80
20
Frequency
Interpretation: From the above graph, it is evident that from total 100 respondents, 80
people are aware of concept of New product development, whereas remaining 20 does not about
the New product development concept.
13

Theme 2: Yes, participants think newly developed summer shoes will perform according to
the expectations of company in the London event
2) Do you think the newly developed summer shoes will perform
according to the expectations of company in the London event?
Frequency
a. Yes 72
b. No 28
a. Yes b. No
0
10
20
30
40
50
60
70
80 72
28 Frequency
Interpretation: Out of the 100 people taken in the questionnaire, 72 thinks that the
newly developed summer shoes will perform according to the expectations of company, whereas
the remaining 28 thinks that the product will not perform according to the expectations of
company.
Theme 3: Customer satisfaction based on the features and design of new summer shoes
3) Do you think the new summer shoes will provide customer
satisfaction based on the features and design?
Frequency
14

a. Agree 75
b. Disagree 25
Interpretation: From the above graph, it is evident that from total 100 respondents, 75
people states that new product will provide customer satisfaction in terms of features and design,
whereas remaining 25 stated that the customer are dissatisfied with the new product.
THEME 4: Social media marketing platform must be considered by the firm for marketing
the new summer shoes
4) Which marketing platform must be considered by the Burberry for
marketing the new summer shoes?
Frequency
a. Social media 65
b. Website 35
15
a. Agree b. Disagree
0
10
20
30
40
50
60
70
80
75
25
Frequency

a. Social media b. Website
0
10
20
30
40
50
60
70
65
35
Frequency
Interpretation: Out of the 100 people taken in the questionnaire, 65 thinks that the
newly developed summer shoes will perform according to the expectations of company when
advertised on social media, whereas the remaining 35 thinks that the product will good when
advertised on company's website.
THEME 5: Increased brand image is the major advantages gained by the Burberry.
5) Which is the major advantages gained by the Burberry by
launching new summer shoes?
Frequency
a. Increase in sales and revenue 35
b. Increase in brand image 40
c. Increase in customer base 25
16

a. Increase in sales and revenue
b. Increase in brand image
c. Increase in customer base
0
5
10
15
20
25
30
35
40 35
40
25
Frequency
Interpretation: It is clearly visible from the above shown graphical data that the from
100 people, 35 stated that the increase in sales and revenue is the major advantages gained by the
Burberrys by launching new product, 40 stated that the brand image of the firm will improve by
launching the new shoes, whereas remaining 25 people thinks that customer base of the firm is
increased which is a major advantage for the firm in launching the new shoes.
THEME 6: Average amount of money spent by consumers on the new shoes.
7) How much money will consumers spent on purchasing the new
shoes?
Frequency
 Less than £15 45
 £15-£30 35
 More than £30 20
17

Less than £15 £15-£30 More than £30
0
5
10
15
20
25
30
35
40
45
Frequency
45
35
20
Interpretation: It can be said by looking at the above shown graph that, 45 people are
saying that they will buy the shoes at less than £15, 35 says that they will buy the shoes at £15-
£30, whereas remaining 20 people says that they will buy the shoes at more than £30.
THEME 7: How often customers purchase shoes
7) How often customers purchase the shoes ? Frequency
a. Every week 25
b. Every month 45
c. Every 6 months 30
18

a. Every week b. Every month c. Every 6 months
0
5
10
15
20
25
30
35
40
45
Frequency
25
45
30
Interpretation: It can be said from above data that out of 100 respondents, 45 states that
they purchase the shoes every week, 25 thinks that they purchase the shoes every month,
whereas remaining 30 respondents thinks that they purchase the shoes in every 6 months.
THEME 8: Nike attracts the most consumers in shoes.
8) Which brand highly attracts the consumers? Frequency
a. Nike 28
b. Adidas 72
19

a. Nike b. Adidas
0
10
20
30
40
50
60
70
80
Frequency
28
72
Interpretation: From the above graph, it is evident that from total 100 respondents, 72
people thinks that Nike brand attracts the consumers most , whereas remaining 28 thinks that
Adidas is the preferred brand of consumer for shoes.
THEME 9: High quality products must be considered by the firm.
9) Which one of the factors must be mainly
considered by firm in launching the new
summer shoes?
Frequency
a. Regulations regarding prices 30
b. Customers preferences 30
c. High quality products 40
20

a. Regulations regarding prices
b. Customers preferences
c. High quality products
0
5
10
15
20
25
30
35
40
30 30
40
Frequency
Interpretation: It is clearly visible from the above shown graphical data that the from
100 people, 40 stated that the high quality products must be mainly considered by firm in
launching the new product, 30 stated that the customer preferences and prices regulations must
be mainly considered by firm in launching the newshoes.
P6 Discussion, conclusion and recommendation
Discussion
From the questionnaire, it has been observed that the newly developed summer shoes will
perform according to the expectations of company, when advertised on social media. The newly
developed product will provide customer satisfaction to consumers in terms of features and
design. The brand image of the firm can improve among the people by launching the new shoes
in London. Changing nature of customers is the major issue faced by the Burberry while
launching the new shoes in London due to which they need to monitor the preferences and needs
of consumers for dealing with them effectively. The rules and laws of government can majorly
affects the firm in launching the new shoes in London. The globalisation cannot negatively
impact the performance of new shoes as the firm is well known in UK market. The high-quality
products must be mainly considered by firm in launching the new product for increasing their
sales and profitability.
Conclusion
21

From the above report, it can be concluded that the newly developed shoes of Burberry
can perform better in the market when marketed on social media platforms. The shoes must have
quality and durability for attracting the customers. Other than that, the design and features of the
shoes must be comfortable enough for gaining the customer's attractiveness as well as
satisfaction.
Recommendation
From the above discussed information, it is recommended to the Burberry that they can
continue with their taken decision of launching and marketing the newly developed summer
shoes in the London fashion week. Through this product, company can further expand into other
areas of UK i.e. London. The firm can attract new customers of the London market which will
also increase the sales and profit of the firm along with the productivity. For getting this
opportunity, company needs to prepare and implement new plans and policies for efficiently.
Through these implemented policies and strategies, company can deal with international clients
in an effective manner. The firm can also use the social media platform for introducing and
marketing their new shoes.
P7 Evaluate yourself
The main objective for conducting this research is to determine the influence on the
business operations when the newly developed summer shoes of the Burberry are marketed in
the London fashion week for competing with international brands. I had taken the views and
opinions of the 100 respondents whom the questionnaire was given. The questionnaire was built
for gathering the data of respondents towards the newly developed shoes. Through this research,
I learnt about the research methodology and data collection methods which are essential for
conducting a proper research in an effective manner.
During the research, I also faced several challenges which are associated with
communication skills and time. My communication skills are lacking when I need to
communicate with the local and regional people in taking their views regarding the new summer
shoes. The time period was also more than enough, but due to travelling at different places, the
time limit was exhausted. Also, my team members face the issue of improper communication
structure due to having different background and culture. Due to exhausted or lack of time, I
decided to gather the information from the secondary sources as it takes less time and
investment. In the end, a meaningful and valid conclusion is drawn based on the data collection
22

and analysis which helped me in boosting my learning over managing successful business
project.
CONCLUSION
From the above report, it can be concluded that for introducing new shoes, Burberry
needs to determine the needs of market as well as of its targetted customers. The product can
sustain in the market if advertise and promoted properly. Also, the research is done for
determining these needs of customers and market using the qualitative method along with the
primary and secondary data collection methods. The questionnaire was built to determine the
various factors related with the success of product.
23

REFERENCES
Books and Journals
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Brady, T. and Davies, A., 2014. Managing structural and dynamic complexity: A tale of two
projects. Project Management Journal. 45(4). pp.21-38.
Brown, A., 2013. Managing challenges in sustaining business excellence. International Journal
of Quality & Reliability Management. 30(4). pp.461-475.
Cusworth, J.W. and Franks, T.R., 2013. Managing projects in developing countries. Routledge.
Duffield, S. and Whitty, S.J., 2015. Developing a systemic lessons learned knowledge model for
organisational learning through projects. International journal of project management.
33(2). pp.311-324.
Hillson, D., 2017. Managing risk in projects. Routledge.
Jeston, J., 2014. Business process management. Routledge.
Loch, C.H., DeMeyer, A. and Pich, M., 2011. Managing the unknown: A new approach to
managing high uncertainty and risk in projects. John Wiley & Sons.
Lock, D., 2017. The essentials of project management. Routledge.
Peppers, D. and Rogers, M., 2016. Managing customer experience and relationships: A strategic
framework. John Wiley & Sons.
Rosenau, M.D. and Githens, G.D., 2011. Successful project management: a step-by-step
approach with practical examples. John Wiley & Sons.
Serra, C.E.M. and Kunc, M., 2015. Benefits realisation management and its influence on project
success and on the execution of business strategies. International Journal of Project
Management. 33(1). pp.53-66.
Sparrow, E., 2012. Successful IT outsourcing: from choosing a provider to managing the project.
Springer Science & Business Media.
Turner, R., 2016. Gower handbook of project management. Routledge.
Zein, O., 2016. Culture and project management: managing diversity in multicultural projects.
Routledge.
Online
Research Methodology. 2018. [Online]. Available through:<https://explorable.com/research-
methodology>.
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Appendix
Blank questionnaire
Questionnaire
Name:
Age:
Gender:
1) Did you understand the concept of New product development?
a. Yes
b. No
2) Do you think the newly developed summer shoes will perform according to the
expectations of company in the London event?
a. Yes
b. No
3) Do you think the new summer shoes will provide customer satisfaction based on the
features and design?
a. Agree
b. Disagree
4) Which marketing platform must be considered by the Burberry for marketing the new
summer shoes?
a. Social media
b. Website
5) Which is the major advantage gained by the Burberry by launching new summer shoe?
a. Increase in sales and revenue
b. Increase in brand image
c. Increase in customer base
6) How much money will consumers spent on purchasing the new shoes?
a. Less than £15
b. £15 to £30
c. More than £30
7) How often customers purchase the shoes ?
25

a. Every week
b. Every month
c. Every 6 month
8) Which brand highly attracts the consumers?
a. Nike
b. Adidas
9) Which one of the factors must be mainly considered by firm in launching the new
summer shoe?
a. Regulations regarding prices
b. Customers preferences
c. High quality products
10) Suggest recommendations which can be used by the firm?
.........................................................................................................................................................
......................................................................................................................................
26

Project Logbook
Name:
Project title: The main aim for this project is to design and market a summer shoe for the
London fashion week which is taking place between the 16 th to 20 th February 2019. A case
study on Burberry
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I executed the research report for the designing and marketing of the newly developed summer shoes
which is going to launch in the London fashion week which is taking place between the 16th to 20th
February 2019.
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes, even I am ahead of the deadlines.
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Related to time and cost
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes, weak communication skills is the first issue I identified.
Did you identify any additional risks/issues that have an impact on the project management
plan?
Apart from communication skills, I also identified that time and cost also impacted on project
management plan.

Problems encountered
Related to time
Points to consider:
What barriers did you face?
I faced problems in communicating with the people from various culture and background for
gathering the primary data.
How did you overcome them?
The problem of communication was overcome by interacting with experienced researchers and
people who understands the same language as me.
New ideas and change of project direction
Acceptance of the new technologies and ways of working
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the tasks?
My communication skills was lacking in interacting with people so I decided to take language
learning class and tutorials.
How well have I performed? What did I contribute? What can I improve on next week?
My performance was satisfactory as the project is executed before the time. Also the communication
skills and time issue was handled properly when going forward in doing the research.
How might this learning apply in the future?
When such type of research project will be provided in future, I can effectively communicate with
people as my communication skills has improved when doing this research.
28

Tasks planned for next week
Points to consider:
Which tasks are priority?
Data analysis is very essential as through it, I can draw valid conclusion of the report.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
29

Week Date Update on weekly research
1 & 2 22/1/2019 to 04/2/2019 The idea for introducing the
new summer shoes were
discussed for marketing and
introducing the shoes at
London fashion week. The
idea was generated by using
the brainstorming and opinions
of workforce.
3 05/2/2019 to 11/2/2019 Designing part was started
after choosing the appropriate
idea of shoes. The design of
these new shoes was chosen
based on the opinions of
customers and in-terms of
durability and comfortable.
4 & 5 12/02/19 to 25/2/2019 In these weeks, the testing of
the newly developed shoes has
started for determining the
flaws and errors. Through the
testing phase, project manager
can determine whether the
consumers will like the product
or not.
6 26/2/2019 to 04/3/2019 After the testing phase, several
changes were made in the new
shoes and placed in-front of
the board of directors. The
directors then reviewed the
30

design and features of the
product.
7 & 8 05/3/19 to 18/3/2019 After getting approval from the
directors, the product was
marketed ad advertised for
enhancing the awareness
among the customers towards
the brand and its new shoes.
31