CSR Activities and Business Success

This assignment examines the relationship between Corporate Social Responsibility (CSR) activities and business success using Nisa, a retail company, as a case study. It analyzes Nisa's CSR initiatives and outlines strategies for maximizing profits while achieving various objectives. The report employs project management techniques like work breakdown structures and Gantt charts to demonstrate effective implementation. It emphasizes the significance of CSR in building a positive brand image and contributing to social well-being.

Managing Successful
Business

Illustration Index
Illustration 1: Project Management Phases......................................................................................4
Illustration 2: Work breakdown structure........................................................................................7
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Devise project aims and objectives......................................................................................3
P2 Produce a project management plan....................................................................................4
P3 Produce a work breakdown structure..................................................................................7
TASK 2..........................................................................................................................................10
P4 Small scale research by applying qualitative and quantitative research methods............10
TASK 3..........................................................................................................................................17
P5 Analysis of research..........................................................................................................17
P6 Recommendations on the basis of research......................................................................19
TASK 4..........................................................................................................................................19
P7 Reflective report...............................................................................................................19
CONCLUSION..............................................................................................................................20
References......................................................................................................................................20

INTRODUCTION
The current report deals with the project management of a business. Nisa limited is taken
as a organization which is a small scale retailer of food items which is headquartered in
Scunthorpe, United Kingdom. The main objective of this retail firm is to deliver the benefits for
the independent retailers and giving them the opportunity to expand their market share in this
competitive market.
All the objectives of the project are set and examined by the project manager himself and
he is responsible for delivering the appropriate project to the client as per the needs and
requirements thereon. The success of the project is based on the project development plan as this
is the backbone for any project which gives the broad outline of the project which acts as a
guidelines for the team members (Svejvig, 2015). There are various constraints for the project
like the duration of the project, cost involved in the project and the utilization of the resources in
the project .
The project breakdown structure defines the phases in which the work is done and is
followed by the Gantt charts which specifies the beginning and the ending date of the project .
The later part of the project is concerned with the various methodologies, tools and techniques
used in the analysis of the data and finally the appropriate recommendations have been specified.
TASK 1
P1 Devise project aims and objectives.
Background-The above topic is implementing CSR activities within organizations to
meet the sustainable objectives. In this process the chosen organization Nisa Ltd a small scale
retail sector organization in United Kingdom which food and other products and which plans to
utilize the benefit of CSR activities for the welfare of society and help in providing them with
necessary and useful products to fulfill their needs (Brones, 2014). CSR activities help in the
increasing the company's performance and creating a good brand name in the market as well in
the society.
Aim- in order to promote the sustainability in the organization Nisa ltd.
Objectives- Following are the objectives of the present project management report.
1. To understand all the aspects of the project management through different phases.

2. To understand the various Corporate social responsibility activities which help in
promoting the sustainability and profitability.
3. To understand the business of Nisa in all the aspects like scope, quality, communications
by understanding the life cycle of the project.
4. To understand methodologies of executing the project, control the project, monitor the
project and finally close down of the project (Hacklin, 2013).
5. To understand various methodologies used in measuring the work performance.
P2 Produce a project management plan.
For beginning any project there is a brief outline which is created in advance so as to
know the exact direction one should start its operations from. The project management plan
helps in getting the outline as well as the information about the project and the factors which
have an impact n the project. It also defines the roles and responsibilities . In the beginning the
project looks simpler but as we proceed in the project, it gets complex and to understand this
complexities a project management plan is required. It has five phased as follows-
 Project Conception- In the first stage the concept of the project is stated by the project
manager (Stark,2105). It gives a brief idea about what the project is all about and also it
carefully examines the factors which determine whether the project will turn out
profitable or not. It also gives a realistic idea about the project in the real life. All the
feasibility tests are done during this stage only after conceptualization only the entire
project can be worked out. As without the actual idea of the plan. Project Planning- A project planning stage, the draft plan is drafted and the entire project
plan will go accordingly. Planning is the essential stage of the project management plan
as it drafts the background of activities to be performed as this is the base of the project
and the team members. The plan is developed which considers all the factors affecting
the project. Ch includes the cost, duration, time taken, quality of work, risk involved and
the resources utilized (Hwang, 2014). In the planning phases itself all the risks associated
Illustration 1: Project Management Phases

with the project are clearly identified and the necessary steps are taken to work on the
project. At this itself, the project manager should prioritize the project and accordingly
allocate the budget and defining the necessary resources required for doing the same. Project Execution- For executing the project firstly a project team is formed and the
work is divided among the team members and they are informed about their
responsibilities and the main work of execution depends on them when the
responsibilities are identified then only they can perform the work properly. According to
the efficiencies of the workers and employees the wok is allocated two them as if proper
allocation is not done then the work may not be performance according to the set
standards and will not deliver the appropriate quality results.. A project is considered
good for execution if it has followed the plan drafted before. This phase allows us to
know the if the project will be successful or not. Project Control- In this stage, when the work is getting executed it is the responsibility of
the project manager to check whether the work is performed according to the set
objectives or not. If not performed accordingly, then the necessary steps are taken to
monitor the work and taking various corrective measures if it is not according to the
scheduled plan (Kerzner, 2013). As the standards are set and the actual work is allocated
and performed then the actual work is compared to the standard work and the deviations
are known and the corrective measures are taken to control the same. The main factors
are the time taken to complete the work and the cost involved in doing the project. If
changes are necessary then actions are taken accordingly like the schedule can be
changed.
 Project Close- This is the final phase of the project management plan where the project is
closed formally but with many more things are also to be done like the project has to be
delivered and the project manager has to ensure that the client has approved the project as
well. With that the resources which are taken are to be relieved as well and the team
members should be rewarded for the work done and the final termination of the
contractors as well. The final closure is not attained until the project is completed and
executed formally and the client is satisfied with the results if he is not satisfied this does
not act as a project closedown. When the client is happy with the results then that
highlights the success of the project and also a milestone in the project history.

In determining the current success of the project, the main work is of the project manager
as he created the rough draft of the project plan and he estimates the cost requirement, the
duration of the project, the risks involved in the project and specifying the appropriate resources
which will be required to execute the project. The current project talks about the CSR activities
and their role in improving the sustainability of the Nisa Ltd, which aims at focusing on the
overall business operations (Kerzner, 2013). The project manager works at allocation of proper
work according to the worker's ability to do the work as per their efficiencies.
P3 Produce a work breakdown structure.
The Project Breakdown Structure is basically divided into three broad categories
Planning, Implementation and the project close down which are further divided according to the
work each category has to perform. The Planning stage involves the selection the the research
topic and then develop the problem statement as without that the project can't proceed any
further and the time duration for the allocation of the resources. The next stage is of the
implementation which involves choosing the various literature and methodologies to perform the
work and comes the cost calculations and lastly involves the evaluation of the outcomes
(Kerzner, 2014). The last stage is of the project closing which involves the concluding state and
involves the delivery of the project to the client before the final evaluation done by the project
manager.

Project Activities-
Plan Activities Cost Time Scale
Actual performance is
analyzed based on the
specific plan.
The current position of
the organization in
analyzed by the
various activities such
100 2-3 weeks
Illustration 2: Work breakdown structure

as using various
financial tools and
various non economic
tools .
Forming the strategic
plans and the
appropriate objectives.
For this various
strategies are
formulated and
implemented and on
this basis the
performance is
analyzed.
100 1 week
The implementation of
the activities
For implementing the
work or project the
series of the plan has
to be studied and then
only the better
implementation can be
done.
500 4-5 weeks
Evaluation and control
of the actual
performance
When the actual work
is performed than the
work is compared with
the standard work and
the deviations re found
out and the corrective
measures are taken as
per the company's
scope for improving
the productivity of the
business.
200 1-2 weeks

Gantt Chart-
TASK 2
P4 Small scale research by applying qualitative and quantitative research methods.
Name
Age
Gender
1)What is the major issue currently face by the Nisa ?
 Poor quality
 High prices
 Lack of skilled people
 Unsecured environment
2)What is the major benefit for the organization of implementing CSR activities?
 Brand awareness
 Employee satisfaction
 Competitive advantage
 Increase sustainability
3) How Nisa can implement CSR activities in the workplace ?
 Through voluntary
 Funding to community based organization
 Charity events
 through own CSR project management
4)Who is responsible for implementing CSR activities in the workplace
 CSR manager
 Administration
 HR departments

 Other
5)What terms which may increase Nisa's CSR implementing practices ?
 Government incentives
 Award schemes
 training on CSR practices
 Others
Data analysis
Data analysis
Theme 1 –Unsecured environment is current major issue by facing Nisa
1)What is the major issue currently face by the Nisa ? Frequency
Percentag
e
Poor quality 3 30
High prices 1 10
Lack of skilled people 2 20
Unsecured environment 4 40

Findings and analysis: The above theme shows the responses of managers of Nisa where 40%
of mangers state that unsecured environment of the company is major issue faced by
organization. Besides this, 30% assume that the poor quality of their products are higher issues.
On other hand, 20% say that unskilled employees of company are major issue at present. 10% of
managers have said that about high prices of products are bigger issues in the company.
Theme 2- Major benefit for the organization of implementing CSR activities
2)What is the major benefit for the organization of implementing CSR
activities? Frequency
Percentag
e
Brand awareness 2 20
Employee satisfaction 1 10
Competitive advantage 4 40
Increase sustainability 3 30
Poor quality
High prices
Lack of skilled people
Unsecured environment
0
5
10
15
20
25
30
35
40
30
10
20
40
What is the major issue currently face by the Nisa ?
Percentage

Findings and analysis: The 40% of respondents have agreed that gaining competitive advantage
is major advantage for company through CSR activities. While 30% said that increasing
sustainability for organization is a benefit that has attained through CSR activity. In addition,
10% have stated that they have attained more employees satisfaction through CSR activities.
20% managers agreed that CSR activities will help in creating brand awareness.
Theme 3- Implementation of CSR activities in Nisa
3) How Nisa can implement CSR activities in the workplace ? Frequency
Percentag
e
Through voluntary 2 20
Funding to community based organization 3 30
Charity events 1 10
through own CSR project management 4 40
Brand awareness
Employee satisfaction
Competitive advantage
Increase sustainability
0 5 10 15 20 25 30 35 40
What is the major benefit for the organization of implementing CSR activities?
Percentage

Findings and analysis: The above theme represent that about 40% managers have stated that
through voluntary process they can implement the CSR activities within a company. While, 30%
respondents state that by funding the community based organization, they can implement this
activity easily. Besides this, 10% managers have said that through charity events they can easily
implement the CSR activities.
Theme 4- Responsible person for implementing CSR activities in the organization
4)Who is responsible for implementing CSR activities in the workplace Frequency
Percentag
e
CSR manager 2 20
Administration 1 10
HR departments 5 50
Other 2 20
20
30
10
40
How Nisa can implement CSR activities in the workplace ?
Through voluntary
Funding to community based
organization
Charity events
through own CSR project
management

Findings and analysis: The above theme has stated that 50% managers agree that HR
department is mainly responsible for implementation of CSR activities. While 20% state that
CSR manager are more responsible for implementation of CSR activities. 10% managers have
said that administration department should implement the CSR activities. Similarly, 20% agree
that others are responsible for CSR implementation.
Themes 5- Encourages the Nisa for implementing CSR practices
5)What terms which may increase Nisa's CSR implementing practices ? Frequency
Percentag
e
Government incentives 1 10
Award schemes 3 30
training on CSR practices 4 40
Others 2 20
CSR manager Administration HR departments Other
0
10
20
30
40
50
60
20
10
50
20
Who is responsible for implementing CSR activities in the workplace
Percentage

Findings and analysis: The above theme has stated that 40% managers agree that through
training, they can better motivate for implementation of CSR activities. While, 30% state that
through award scheme this practice can be better motivated. 10% of managers state that through
government schemes this can be done in better way. 20% managers have stated that other
schemes will be better for motivating the CSR implementation in company.
TASK 3
P5 Analysis of research
In this research project analysis CSR activities of Nisa. In this research analysis uses
various tools and techniques of the data analysis. Analysis research is very effective for the who
research it can be aid to maintain effectiveness of research program. (Hwang and Ng, 2013).
Research design: It is a systematic way to providing information about their concerning topic.
Research design is useful for the generating information for investigation. Their are various
tools and techniques were used in their project such as like descriptive, experimental,
exploratory. These all are used in research investigating. Where it can aid to measure
effectiveness of research. Descriptive research is based on their properly analysis there whole
Government incentives
Award schemes
training on CSR practices
Others
0 5 10 15 20 25 30 35 40 45
10
30
40
20
What terms which may increase Nisa's CSR implementing practices ?
Percentage

information in descriptive manner. In this research report used in experimental and descriptive
research design whereas, experimental research is based on their management tools and methods
such as Gantt chart, breakdown structure etc. on the other hand also used descriptive research
design is based on primary data which can be collect from the general public with the help of
questionnaire. In an organization mainly descriptive or experimental research is used to maintain
research project effectiveness.
Research philosophy: Research philosophies is way to provide assumption in their sated
research. This is very effective way to provide effectiveness in the whole research the researcher
implement their all assumption which may laid on their whole project. Assumptions is based on
their future upcoming possibilities. Research philosophies is a based on their all facts and figures
which are measure more reliable and authentic data. (Hwang and Ng, 2013).
Collection of data: Data collection is one of the essential tool of the any research project.
Research data collection is way to identify their effective source of data information. On the
other hand there is two types of data collection method one is primary data collection and second
is secondary data collection. In primary data collection method is used various type of source
such as like questionnaire, interviews, group discussions etc. where it can used to develop their
fresh data which is making specific research. Another side secondary data collection method is
based on their books, journals, magazines , articles etc. where these all things are help to
generating applied information. In this present report researcher used both the data collection
methods where it is create effectiveness in generating relevant research. Most of the time
researcher used irrelevant data which can be affect their whole research project so in that
situation always keep focus on their specific data which is more useful for research report and
also maintain their effectiveness(Mir, F.A. and Pinnington, A.H., 2014).
Analysis of data: In this method used statistical tool to investigating their specific information.
In this report generate CSR activities which may affect their whole organization image. In this
techniques researcher make ensure data should be more specific and relevant with the raw
material. Which can be used in further research. In this report with the help of analyses data
researcher researcher found conclusion and recommendations.
Sample size: In this research report take 10 sample size from the large number of the population.
Where researcher used non probabilistic sampling methods where researcher took randomly
person to fill their mentioned questionnaire.

Research drawback: In this research report there are various drawback which is affect their
whole research. Lack of presence resource, irrelevant data collection, lack of information
sources, some other external forces which is mainly affect their whole research project. These
are the few of limitation of the research report where it can be create a render impact on the
whole process of the research project.
P6 Recommendations on the basis of research
As per the above sated report , it has been found CSR activities ha plays a vital role for
the organization. CSR activities are help to provide sustainability of objectives as well as build
goodwill in their society. On the basis of present report company has been chosen retail
company Nisa to for developing current economic conditions with the help of CSR activities.
But the mentioned company has to develop there some ares to attain large number of profits in
current market place. In an organization recommend ate to established their management
practices where it is affect their working methods and organizational performances. But the
mentioned company is deficient in two areas where they needs some improvements. One is lack
of better arrangement for appropriate application of the implementation strategy. It can also laid
to develop their strategies to creating competitive advantages in marketplace.
TASK 4
P7 Reflective report
With the help of this report , I have learn so many new things about their CSR activities.
In this present report I learn about their project effectiveness and there usefulness. In this report I
learn about their proper planning tools and techniques which may laid to develop effective
project. In this report I also learn about the retail company who may offer their product as
effectively. As per the above report learn about their significant role of the breakdown structure
and Gantt chart which is useful to work distribution and mentioning time scaling in whole
project preparation. I also learn about their CSR activities where it is most effective for their
economic development. On the other hand I also learn their qualitative research and analysis of
data collection in good manner. Along with that analysis proper research design and identify
there tools and techniques in preparing research