The Impact of CSR on functional area

   

Added on  2019-12-28

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The Impact of CSR on functional area
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Table of ContentINTRODUCTION.................................................................................................................................3TASK 1.................................................................................................................................................3P1 Project aims and objectives..........................................................................................................3P2 Project management plan with various viewpoints.......................................................................4P3 Work breakdown structure and a Gantt chart to provide timeframes and stages for completion..5TASK 2.................................................................................................................................................6P4 Small-scale research by applying qualitative and quantitative research methods appropriate......6TASK 3...............................................................................................................................................10Covered in PPT...............................................................................................................................10TASK 4...............................................................................................................................................10P7 Reflect on the value of undertaking of research to meet stated objectives and own learning and performance.....................................................................................................................................10CONCLUSION...................................................................................................................................11REFERNCES......................................................................................................................................12
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INTRODUCTIONOften the little changes in business make the organisation success. If the organisationhas to attain the success then they have to forget about the searching about the secret but theyhave to focus on the following the strategies. Successful business always focuses on tounderstand about the needs of customers. Cooperate social responsibility are also known assustainable responsible business. It is form of self-regulation which is integrated into businessmodel. CSR is a policy or function in which the organisation has to monitor and ensure aboutthe following of ethical standards and international norms (Groza, Pronschinske and Walker,2011). The impact of CSR functional areas of organisation such as marketing, sales, finance,HR give benefits in order to attain their business objectives in appropriate manner. Thepresent report is based on Nisa retail store who deals in the product to provide quality offoods to customers at reasonable prices. The research aims and objectives have beendiscussed. Along with this various tools and techniques has been used to conduct the researchwhich help the organisation in order to promote the brand name. TASK 1P1 Project aims and objectivesIn Nisa retail store company the research title is the impact of CSR activities inmarketing area. The research aims is the manager has to implement the CSR activities inmarketing area in order to attain the large number of customers. The research objectives areHow the organisation can determine the impact of CSR activities. To get the advantage from the CSR activities in global competitive market.To adopt appropriate strategies in which it helps the organisation to attract largenumber of customers and maximise the profits. A social responsibility in marketing is also significant because it involves the efforts ofmanagers on attracting customers to make the positive difference with their purchase. Theorganisation is trying to recyclable packaging the products; promotion to spread the socialawareness through this it will give benefit to charitable group (Lee, Park and Lee, 2013). Theimpact of CSR activities helps the community to produce quality of products and services forthe society. In cited company marketing department may conduct a campaign to encouragethe customers so that they can buy a bundle of stocks instead of one pair. The managers are
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facing sometimes obstacles that through the CSR activities they firm will get advantage ornot. CSR covers mainly five areas such as employee welfare, financial performance,community, environment and corporate governance. With the help of social responsibilitiesthe company can build brand image with the customers. The company is expecting that it willeasy for them to attract large number of customers so that the organisation can beaccomplished with the goals and objectives. The stakeholders’ are also providing overallframework of CSR activities through which the customers can also remain happy (Stanaland,Lwin and Murphy, 2011). The managers have to monitor all the activities which areperforming by marketing department so that they can properly analyse the impact of CSRactivities. P2 Project management plan with various viewpointsA project management plan would be fruitful venture if it is made successful. Themarketing manager of Nisa has to make proper management plan which hep to analyse theimpact the CSR on business activities. The project plan should include time, cost, scope,communication, resources and quality required. These plans are more reliable and variable ifimplemented properly. The managers have to implement proper approaches which are relatedwith CSR such as integrate, selective and invisible. The project plan must be clearly by themarketing department which will help them to campaign the products and services inappropriate manner. Scope – A project plan should be wider and include the scope of organisation. Thescope would be related with CSR activities which can give the advantage to marketingdepartment. Through this they have satisfy the requirements of customers with the help ofidentifyinh their needs. These plans should include proper methodologies and strategies sothat the organisation can implement them practically. Time – Another project plan is time. The managers have to make the proper planwhile analysing the impact of CSR on organisation. These plan should be made with in timeperiod and should give an advantage to company (Lee, Lee and Li, 2012). Without timemanagement the managers cannot properly analyse the CSR activities. The managers aremaking plan for a week of 10 in which they have to finish the project also.Cost – The managers has to catch the genuine cost which ensures that the impacts ofCSR activities are giving positive impact to organisation.
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