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Project Report on a One Day Product Launch of Uniqlo in Singapore To Induce The New Smart Jacket

   

Added on  2021-06-17

5 Pages1456 Words86 Views
Leadership Management
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Project management report 1A PROJECT REPORT ON A ONE DAY PRODUCT LAUNCH OF UNIQLO IN SINGAPORETO INTRODUCE THE NEW SMART JACKET Presented byStudent affiliationSupervisor14th, May 2018
Project Report on a One Day Product Launch of Uniqlo in Singapore To Induce The New Smart Jacket_1

Project management report 21. Introduction of selected projectThe project will involve a launch of Uniqlo in Singapore aimed at introducing a new smart jacket. During the event the invited customers will be given opportunity to experience and learn about the new smart jacket, they will have the opportunity to enjoy and try how the new product performs. The new smart jacket is automatically designed to keep warm in cold environment likethat of an air con room. The same jacket releases heat for the wearer to feel cold when faced withhot conditions. The flexibility of the Smart jacket provides users with opportunity to experience new technology shaping the clothing industry. The launch will feature an exhibition of the various types of new smart jackets and illustrations done to participants how the new product works. Every member of public will be invited to attend the product launch through campaign awareness and invitation programs. 2. Importance of project life cycleProject life cycle defines the sequence in which a project follows in achievement of the final outcome. ‘The four phases in PLC include; defining, planning, executing and closure. Project lifecycle is among characteristics of projects in which they must pass through from start to the end’ (Bourne 2015, p.45). Project life cycle is an important component in planning and identifying project activities to be performed. Each of the project phases in PLC differs in terms of characteristics in which it is planned differently. ‘Project managers use PLC to monitor and evaluate different phases of the project’ (Pritchard 2013, p.45). In addition it provides a framework that can be used to manage any type of projects. Project managers can decide to choose a PLC methodology that suit the type of project they wish to execute. In conclusion PLC becomes an important guideline and framework for project teams can use to manage projects. 3. Challenges of project life cycleProject managers face several challenges in implementation of PLC in their respective projects. Projects are situated within environmental setting which is dynamic. Implementation of PLC in aproject is directly and indirectly influenced by the changes in the environment. ‘Project managersare faced with conflicting decisions when making valuable changes in PLC resulting from changes in environment’ (Royle & Laing 2014, p.66). Scholars have argued that PLC is static and does not factor in changes emerging from the environment which affect project outcomes.
Project Report on a One Day Product Launch of Uniqlo in Singapore To Induce The New Smart Jacket_2

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