project managment

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Project Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
What do you mean by a project, role and characteristics of the project manager.......................3
Application of theoretical methodologies and frameworks within project environment............5
Evaluate the composition and management of of project management teams...........................7
Project Management Plan...........................................................................................................8
Measures to control and monitor project risk, change, quality and configuration......................9
Evaluate the failure and success of key learning points for delivery of this project...................9
CONCLUSION .............................................................................................................................10
REFERNCES:................................................................................................................................11
Books and Journals:..................................................................................................................11

INTRODUCTION
Project management can be defined as a process that helps a team to achieve its tasks and
objectives. It is application of knowledge, skills, methods and experience in such way that it
helps to complete the project effectively and efficiently (Medvedeva and et. al., 2019). Time and
budget are already fixed soi as there are no problems in future. The aim is to achieve the tasks in
given constraints. This report is based of Customer Relationship Management database in Car
Giant. It is a British used car dealership based in White City, London. The company was
founded by Geoffrey Warren in 1979. The success of an organisation depends on the way
organisation is able to serve its customers. So it is vital for Car Giant to develop, evaluate and
launch the customer relationship management database. This report defines the roles and
characteristics of project manager. Various frameworks that justify the application of project. A
project management plan is formulated in this report. Also it is important monitor project quality,
risk configuration and change is also mentioned in this report.
MAIN BODY
What do you mean by a project, role and characteristics of the project manager.
Project can be defined as sequence of activities that are completed to attain desired
outcome. Project management refers to managing the set targets to accomplish them. The
objectives of project management can be accomplished by following all the steps of project. The
project is based on CRM database in Car Giant (Özkan and Mishra, 2019). It is important to
understand the needs and wants of customers and collect the data related to customers.
Interpretation of that data helps to formulate strategies for effective customers management.
Characteristics of Project
Clear start and end date: It is important to specify a start date and ending date so that
the project is completed in time. If it is clear in beginning the team is able to complete the project
timely. This will help in project management of CRM in Car Giant. To evaluate the collected
data effectively it is important to know about the start and end date.
A project creates something new: Here the aim is to start something new. Every project
is unique and have different aims. The project is never repeated in the same way. Here in this
case project management plan related to customer relationship management of database. It helps
to collect the data related to customers and their needs and wants.

A project has boundaries: A project is based on finances and time. It is bounded by the
constraints of time and money. In this project also it is important to collect data within specified
time so hat strategies are formulated to enhance the customer relationship.
A project is the process of working to achieve a goal: The goals and objectives of a
project are decided in advance (Ganiron Jr and Abdelghani, 2017). The project team works to
achieve the objectives on time. In relation to Car Giant the goals are already set then efforts are
done accomplish them. This helps them to successfully accomplish the project.
Role of Project Manager
Project manager is responsible to manage and guide the project management team. The
person has to accomplish the goals and objective and fulfil all the characteristics and motives of
project. Project manager plays key role in success of the project. The process of project
management is controlled by project manger. The main roles and responsibilities of project
manager are discussed below:
Initiating: The first and foremost task is to initiate the project. Here the task of project
manager is to start the project (Veretennikova and Vaskiv, 2018). The person decides the
objectives, scope of the project and takes the responsibility to successfully complete it. In this
case Car Giant is starting a project related to managing customer relationship database that will
help them to understand the customers better and build relations.
Objective: “To develop, launch and evaluate Customer Relationship Management database for
Car Giant.”
Scope: The scope of this project to analyse the needs and wants of customers and find ways to
enhance the customer relationship with Car Giant. Along with that to attract potential customers.
Planning: One the project has been started and objective of the project is decided. The
next step is planning. The better the plan will be formulated it will be easier for the organisation
to accomplish it successfully. Every thing relating to budget, risk, timelines is decided by the
project manager in this stage. The project manger of Car Giant plans everything in advance so
that they are able to collect and develop the data effectively and in time. That will support the
further strategy formulation by the organisation.
Executing: As planning is done the next important step is to execute the plan. It is the
stage of implementation where the project manager can accomplish the goals by working
towards it. The task is to make efforts to execute the plan.

Monitoring and Controlling: As the plan is being implemented and results are coming.
This is the time to monitor the results (Dolata, 2019). As everyone is working to achieve the
goals and objectives. It is vital to monitor that are they able to accomplish the goals and
objectives. Are the milestones achieved. The budget set and money used in reality are the same.
Overall in this stage actual performance is compared with the desired performance.
It is important to conduct research and then decide to formulate a plan. Project manager
plays a vital role is completing a project. A business operates to satisfy the needs and wants of
customers. Success of a business is based on its customers. So it is vital to manage the relations
with customers. The project is based on evaluating and developing database of customers so as to
develop strategies that help to attract various customers. A project manager is responsible to
complete the task effectively.
Application of theoretical methodologies and frameworks within project environment
For successfully implementing a project it is important to use various frameworks. To
manage the project effectively and achieve the the desired outcomes (Philbin, 2017). As Car
Giant has planned to develop and launch a database related to customer relationship
management. So to effectively implement the plan various methodologies are described below:
Waterfall Methodologies
This is the first software development strategy that is based on projects. It is an approach
that describes the project. There are various stages in a project and it is important to accomplish
the, in series. Waterfall methodology mentions that the project should move in stages and the
ultimate benefit should be given to consumers (Arefazar and et. al, 2019). Along with that it is
assumed that there will be no changes in the plan. Here the traditional work is done through use
of software. In this case Car Giant is switching to collect the database related to customer
relationship management. The various phases of Waterfall Project are as follows:
Requirements: This phase deals in the requirement of the project. It plans to find all the
needs of project. Car Giant identifies the needs and requirement of the project and fulfil them. In
this stage the task is to provide all the requirements.
Design: The next step is to to find solutions for the requirements that are stated in
previous stage. In relation top CRM database the project manager of Car Giant Designs and
identifies the solution to all the requirement identified above. As this will help to accomplish the
goals and objectives on time.

Coding: In this phase codes are assigned to various problems. To fond solution of those
problems. The same is done by the project manager while collecting and evaluating the data base
for CRM in Car Giant (Ciric and et. al., 2019). It is vital to give different code to different
problems. That makes the process easier.
Testing: In this phase it is tested that the given codes are working in the way that is
desired. They are helping top fond solutions to the assigned problems. This helps project
manager to find solution to the assigned codes and without breaking anything.
Operations: This is the last phase in the process and the project is executes and all the
operations are carried out.
In waterfall project it is important to do a proper planning as all the activities occur in
series. The new activity starts when the previous one ends. As if the database will not be
collected on time the further evaluation will stop. Lack of proper planning causes hindrances to
accomplish the project. The same is followed by Car Giant to accomplish the project related to
database of CRM.
Agile Methodology
It is a process through which a project is being managed by the team. The work is divided
in various stages. In agile methodology the views and expectorations of various stakeholders is
also taken. The expectations of clients is conveyed to the project management team so that they
can implement the project accordingly. In relation to Car Giant the project is based on database
relating to the customers (Ogonowski and Madziński, 2019). The requirement is to formulate the
strategies that will help the organisation to build strong relations with the customers. The
changes can be deal in between and the agile framework reduces the risk in development
process. Agile Framework focuses to maximise the value of business. It monitors the project at
regular intervals so the customers are satisfied and the project is successful. It is a costly method
and not suitable for small projects.
Stakeholder Analysis
All those who are related to he project are the stakeholders in the project management. It
is important to know the related parties hat will be benefited through the project. The task is to
identify the people that have power and interest in the project. The project here is related to
database collection of customer to enhance the relationship. As it helps to increase the

profitability of the company. In stakeholder analysis it is important to provide with desired
information to all the stakeholders that are involved in the process.
High power, high interest: The managers of Car Giant lies in this quadrant. They are the
one who takes management decision. They have high power as they have decision making right
in the project. Along with that they have access to information as thy are highly interested in the
company.
High power, low interest: The employees lie in this quadrant. They are the one who
make efforts to accomplish the project so they have high power. It is also important to provide
them the information that they require to work.
Low power high interest: The suppliers are the one that have low power but highly
interested in the organisation (SILVA and SIMÕES GOMES,2019). As they provide material to
the organisation to complete its operations and it is there business. So they want information
related to the fulfilment of project.
Low power, high interest: The system admit lies in this quadrant. There is no need top
engage them as they have low power and low interest in the project.
All these frameworks help to identify that the project is formulated and implemented
effectively.
Lean Project Management
The focus of this theory is to reduce wastage and to minimise the cost of production. This
helps to formulate strategies that will help Car Giant to formulate strategies to collect appropriate
customer database. As the focus in to enhance customer experience. The five principles are
mentioned below:
 Budget is determined.
 It helps to determine and formulate customer map for developing, evaluating customer
database.
 Eliminates waste and make the process effective.
 The focus is to attract more customers by enhancing their experience.
 To maximise productivity and efficiency.

PRINCE2
This a popular and widely used theory for project management. The focus is to control
the entire the process. Each stage is clearly defined and monitored. It helps to draw a valid
conclusion. It is a effective that helps to collect and evaluate the data of CRM in Car Giant. The
seven principles are as follows:
 Project must be clear.
 Should take lessons from every stage.
 Responsibilities must be clear.
 Work should be done in stages.
 Project managers have authority to manage all the work.
 The focus should be on quality.
 There is different planning for each project.
Evaluate the composition and management of of project management teams
Every project is completed when thee is involvement of strong team. To accomplish the
goals and objectives of CRM database it is required by Car Giant to formulate a strong team and
assign them roles and responsibilities. All the work should be first divided and different people
should be given different operations managing the team is important as success and failure of the
project depends on the work done by the team. A project is of temporary basis but it requires
powerful team that perform all the task and activities. A proper managed team helps to fulfil the
objective of the project effectively (Hodžić and Hrůzová, 2018). It is important to assign duty to
team to collect the data. Another team would evaluate the database. And a team that designs the
strategies to build the relationship is important. All the stakeholders and team leaders, project
mangers are part of composition and management. The main aim is that all the teams work in a
direction that helps to achieve the objectives on time. Below mentioned are some strategies that
help a team to work effectively and achieve the objectives of project:
 It is important for a team to communicate effectively. All the messages should be
conveyed effectively so that they are able to understand them. The duties should
be assigned to them and told them clearly so that they can make efforts to
accomplish them effectiveness. Effective communication plays an important role

in success of the project. In Car Giant there is use of proper communication that
makes the work of the team members easy.
 The project manager of Car Giant takes care that the incentives and goals of
individual are matched with the project goals. The team is formulated based on
the skills and capabilities they have. This helps them to work according to the
skills and achieve the goals and objectives.
 Another important factor is to manage the conflicts if any between the teams. That
helps the team to work effectively and accomplish goals and objectives. Also
rewarding the teams is important part of the organisation. By giving rewards the
team members work effectively.
Project Management Plan
It is important to formulate effective project management plan. A proper plan will help to
complete the project effectively. Car Giant wants to evaluate, launch and develop a data related
to customer relationship management (Zwikael and Meredith, 2018). There are various steps that
should be followed to accomplish the tasks and objectives of the project. The steps are
mentioned below:
Executive Summary: This shows a brief about the the project. All the aims, objectives,
scope are defined in this step. The first task is to formulate a summary for the project. The aim of
this project is to collect database for CRM in Car Giant.
Project Scope & Deliverables: The scope is to know about the customers of the
organisation. Then to find ways to attract more customers. Analysing the boundaries of the
project and description on how to complete the project effectively.
Project Schedule: It is important to to set schedule in which the project is to be
completed. Car Giant establishes time lines and guidelines that the project team has to complete.
This can be accomplished with the help of Gantt Chart that reminds the timeline of completion of
each stage. It is important for a project as it helps to complete all the stages on time. To
effectively complete the project Work Break Down Structure is helpful. As it helps to divide the
task and achieve them one by one.

Project Resources: This is another important step under which resources are collected to
complete the project. The personnel, budget, and various other resources that are required to
meet project goals.
Risk and Issue Management Plan: All the risks that can occur in path of project
management plan are analysed in this step. It is important to identify the risk and take measures.
Communication Management Plan: It is important to communicate the plan to all the
related parties. Communicating all the stakeholders about the plan makes it easy to achieve the
goals and objectives effectively.
Above mentioned are the steps involved in project management plan that is designed by
Car Giants to achieve the CRM database project effectively.
Measures to control and monitor project risk, change, quality and configuration.
It is important to monitor the risk, quality, change and configuration in project. It is
important to take measures to monitor the risk. The various risk that are involved in project
management are as follows:
Operational Risk: This involve the risk while operations. Every project faces some or the
other operational risk. It is important to analyse the operational risk. The risk are loss of key
personnel, Missed deadlines, errors made by humans , failure in internal system.
Financial Risk: There is financial risk present while completing a project. As the rates
can vary and change. Every organisation sets a budget and it there are changes in the price of
materials than there is difference in desired and planned outcomes. This is a risk for the project
management team.

Reputational Risks: If the stakeholders are not satisfied by the project it gives rise to
reputation risk. It creates a negative impact on the reputation of the company.
Car giant analyses all the risks and take measures to eliminate and reduce the effect of
risk. It is important to achieve the desired tasks and maintain quality services. To accomplish the
goals and objectives of the project it is vital for project manager to monitor and control the
performance of employees (Rincón-González and Díaz-Piraquive, 2019). Monitor and evaluate
the performance by comparing it with the set targets. All the stages of project management plan
should be followed in series. Along with that it is important to check the budgetary requirements.
This will help to accomplish the goals and objectives of project based on CRM database on time.
Evaluate the failure and success of key learning points for delivery of this project.
Project management is a process of implementing a unique idea in for of project. Project
manager plays an important role in completing the project. Car giant started a project that is to
develop, launch and evaluate Customer Relationship Management database. As the customers
are vital for every organisation they are collecting data related to the customers. It is important to
formulate strategies that help the organisation to enhance the relations with customers. Also a
strong management team is required to complete the tasks that are assigned to them. All the hard
work and fulfilling the all the stages help to accomplish the objectives set. If the work is
allocated as per the capabilities then the team is able to successfully accomplish the tasks
assigned to them.
CONCLUSION
From the above report it can be concluded that project management is a process that has
various stages that help to accomplish the goals and objectives. Project manager plays an
importation role in success and failure of the project. Car Giant is planning project of database
related to customer relationship management. Various frameworks related top project
management are part of this report. Management and composition of teams that help to achieve
the project. Also there are various risk that comes in path of project management are discussed.

REFERNCES:
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Medvedeva, N. V., and et. al., 2019. Project management in Russian book trade: barriers and
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