Marketing Plan and Promotion for Sainsbury

Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Aim..................................................................................................................................................3
Objective..........................................................................................................................................3
How objective will be achieved...................................................................................................4
Time scale....................................................................................................................................4
Brief background of topic............................................................................................................4
Background search.......................................................................................................................5
Marketing strategy.......................................................................................................................6
Impact analysis............................................................................................................................8
Constraints...................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing plan and promotion are essential part of any type of business in modern days
because there is no means of product or service range if it is not purchased or consumer by the
target audience. This would only happen by the effective marketing plan and promotion. This
will raise the consumer base and boost sale of the company. It successfully manages competitive
edge and generate unique selling proposition (Chaffe, 2017). It aid in creating awareness and
interest towards product in minds of target audience. The promotional plan or strategy refers as
tactics that needs to be executed with the help of marketing plan. The increase has been shown
towards respective product as well as services demand at high level. The effective strategy of
promotion combines of marketing mix that is product, price, place, promotion. This will resolve
in order to target audience for improving brand awareness. It is essential part due to company
can easily find out what is actual requirement or need of the consumer. This will develop
company product as a noticeable form by communicating and building healthy relation among
target audience. The chosen organisation in this report is Sainsbury. This is second super market
hub of retail, grocery in UK, founded in 1869 by the John James. The aim of this report brief
background of topic with search. The project report schedule phases into time scale. It consist of
marketing strategy along with impact analysis. The report covers topic constraint in detail in
order to gather useful information.
MAIN BODY
Aim
The ultimate aim, purpose and goal of this report is to investigate factors related with marketing
and promotional plan associated with company.
Objective
The aim of the research combines to be follow up activities of statement that covers ultimate
objective of project research.

Objective 1: To explore marketing strategy of chosen company along with background research.
Objective 2: To examine impact analysis along with constraints of marketing plan and
promotion.
How objective will be achieved
The objective of the research report can be achieved with the help of primary and
secondary research method. This will provide detail information of the research topic and aid in
fulfilling actual purpose and aim of the project (Chernev, 2020). Primary data is collected
directly in form of interview or questionnaire where as secondary research is based upon
someone else data collection that is done earlier for example books, journals, articles, magazines
etc. The first objective can be achieved by applying several theory such as competitive
advantage, marketing segmentation, market existence. Second objective of this report can be
achieved by analysing different aspects of business concept.
Time scale
Description of work Start and end dates
Task 1 Brief background of topic APRIL- MARCH
Task 2 Background search MARCH-MAY
Task 3 Marketing strategy MAY- SEP
Task 4 Impact analysis SEP- OCT
Task 5 Constraints OCT-DEC
Brief background of topic
The topic in this report is marketing plan and promotion, it is important to analyse
appropriate marketing plan and promotion because it is directly linked with the brand name and
its profitability (Dubey, 2019). The marketing plan covers detail assessment of target market,
buyer personas, marketing objective and performance, pricing strategy, distribution strategy,