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Risks and Benefits of Joint Venture for Entering International Markets (Doc)

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Added on  2020-10-22

Risks and Benefits of Joint Venture for Entering International Markets (Doc)

   Added on 2020-10-22

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PROJECT PLAN
Risks and Benefits of Joint Venture for Entering International Markets (Doc)_1
TABLE OF CONTENTSTopic: To identify risks and benefits of joint venture for entering international markets- A studyon Marks & Spencer........................................................................................................................3INTRODUCTION...........................................................................................................................3TASK 1: Project plan.......................................................................................................................3Background of topic....................................................................................................................3Aim and objectives .....................................................................................................................3Scope and Limitations ................................................................................................................3Resources and cost consideration................................................................................................4Market.........................................................................................................................................4Gantt Chart..................................................................................................................................5Risk of proposed research ..........................................................................................................7REFERENCES................................................................................................................................7
Risks and Benefits of Joint Venture for Entering International Markets (Doc)_2
Topic: To identify risks and benefits of joint venture for enteringinternational markets- A study on Marks & SpencerINTRODUCTIONTASK 1: Project planBackground of topicJoint venture is referred as business arrangement where two or more parties agree forpooling resources to attain particular objectives or goals. This term is not similar to agreement ofpartnership due to definite end as it lays emphasis on single project or undertaking. In simplewords, it is cooperative enterprise entered into more than 2 business entities with objective ofproject along with other business activity. Usually business form joint venture to combineresources, expertise and to save money as well.Marks & Spencer offers high quality fashion clothing as it is major British retailer whichis headquartered in Westminster, London and has expertise in clothing, home products andluxury food products. There will be joint venture of Marks & Spencer with Reliance in India asJoint venture.Aim and objectives Aims: To identify risks and benefits of joint venture for entering international markets- A studyon Marks and SpencerObjectives: To determine the concept and term of joint venture.To articulate benefits of joint venture to enter internation markets.To identify challenges faced by business for global business expansion.To give recommendations about entering in global markets with application of jointventure.Scope and Limitations Scope: In the present study, there will be representation of brief background of jointventure with its risks and limitations and overview about Marks and Spencer which is expandingits business overseas in Japan. In the same series, it will articulate about its aims and objectiveand then limitations of study. Further, small scale research would be conducted, informationgatherings and data collection and then communicating outcome from data analysis.3
Risks and Benefits of Joint Venture for Entering International Markets (Doc)_3

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